Senior Customer Marketing Manager - Localization - (Seattle, WA)

As the Senior Customer Marketing Manager - Localization at Samsara, you will be responsible for running and optimizing a robust customer lifecycle program that addresses the unique needs of international markets. Collaborating with cross-functional teams, you'll design and implement tailored marketing campaigns, ensuring they align with both global standards and regional specifics. You'll also be tasked with measuring campaign effectiveness and establishing a roadmap for future lifecycle journeys to enhance customer engagement.

To be considered for the Senior Customer Marketing Manager - Localization role at Samsara, you should have over 5 years of experience in lifecycle or customer marketing in a global B2B SaaS environment. You'll need strong expertise in market segmentation, campaign automation, and a proven track record of launching successful lifecycle programs. Additionally, excellent project management skills, creativity in copywriting, and a data-driven mindset are essential.

Success as a Senior Customer Marketing Manager - Localization at Samsara comes from being results-driven, a strategic thinker, and an effective collaborator. You'll need to remain curious about customer behaviors and priorities and embrace the opportunity to experiment and innovate in your campaigns. Leveraging data to make informed decisions and maintain flexibility in your approach will help you thrive in this dynamic environment.

The work environment for a Senior Customer Marketing Manager - Localization at Samsara is supportive and dynamic, with a strong emphasis on collaboration. You'll join a high-caliber team that values creativity and encourages personal growth. Samsara embraces flexible working arrangements, allowing you to contribute effectively, whether in the office or remotely. The culture here celebrates achievements and promotes diversity, ensuring everyone's voice is heard.

Samsara offers a competitive total compensation package for the Senior Customer Marketing Manager - Localization role, which includes base salary, bonuses, and restricted stock units for eligible positions. Additionally, employees enjoy health benefits, flexible working options, and access to the Samsara for Good charity fund, among other perks. You'll be part of a team that is committed to fostering a diverse and inclusive workplace.

To design a successful customer lifecycle marketing campaign for a new international market, first, I would conduct thorough research to understand the local culture, customer behaviors, and market dynamics. This would involve segmenting the target audience and identifying key pain points. Then, I would collaborate with regional marketing teams, adapting messaging and content to resonate with local audiences while ensuring alignment with Samsara’s global brand. Finally, I would set clear objectives and metrics to measure the campaign's effectiveness and promote iterative enhancements.

In my previous roles within B2B SaaS companies, I successfully launched multiple end-to-end lifecycle marketing programs focusing on customer retention and engagement. My experience involved designing automated campaigns, analyzing customer journey data to optimize engagement touchpoints, and collaborating with sales and product teams to ensure coherence in messaging. I leverage analytics platforms to gather insights, guide decision-making, and foster continuous improvement in lifecycle initiatives.

Key metrics for assessing the success of lifecycle marketing campaigns include customer engagement rates, conversion rates, customer retention rates, and overall customer satisfaction. In addition, monitoring task completion within the customer journey and analyzing data on campaign performance through A/B testing will provide valuable insights into what strategies work best. This data will guide future campaigns to ensure they continually improve and align with customer expectations.

To ensure marketing content is culturally relevant, I prioritize deep research into the values, norms, and preferences of the target audience in each region. I also partner with local teams who understand the market nuances and customer needs. Utilizing localized copy and visuals that resonate with the audience is crucial. Additionally, I seek feedback from regional stakeholders to continuously refine our messaging, ensuring it aligns with both cultural sensitivities and business objectives.

In my previous position, I led a cross-functional team to launch a global marketing campaign targeting key customer segments. My role involved liaising between the marketing, product, and sales teams to align our strategies and messaging. I facilitated regular meetings to ensure everyone was on the same page, and I was responsible for tracking our progress against our KPIs. This collaborative approach led to the successful execution of the campaign, resulting in a significant increase in customer engagement and acquisition.

For lifecycle marketing management, I frequently use CRM platforms such as Salesforce and marketing automation tools like HubSpot or Iterable. These tools allow me to segment audiences, automate marketing workflows, and track campaign performance. Additionally, I employ analytics tools to gather insights into customer behaviors, optimizing our strategies to enhance engagement and efficacy in our marketing programs.

One challenge I faced in lifecycle marketing was adapting campaigns to ensure relevancy across diverse markets. To address this, I implemented a more structured feedback loop with regional teams, allowing me to quickly gain insights into market needs and customer preferences. By using this localized feedback in tandem with data analytics, I was able to refine our messaging continuously, leading to improved campaign performance and customer satisfaction.

Managing deadlines across multiple marketing campaigns requires excellent project management skills. I utilize tools like Asana or Trello to prioritize tasks, set clear timelines, and allocate resources efficiently. Regular check-ins with team members help maintain alignment and accountability. By breaking campaigns into manageable phases and being flexible to adjustments, I ensure all projects are delivered on time without compromising quality.

Data plays a crucial role in my decision-making process. I rely heavily on analytics to derive insights into customer behaviors, campaign performance, and overall trends. This data informs strategy, helps identify areas needing improvement, and drives content optimization. Using A/B testing allows me to experiment with different approaches, refining our tactics based on what the data reveals, ultimately maximizing our marketing effectiveness.

I am eager to work for Samsara as a Senior Customer Marketing Manager - Localization because I am inspired by your vision of transforming physical operations through innovative IoT solutions. I admire your commitment to making a meaningful impact in various industries and am excited about the opportunity to contribute by creating culturally attuned marketing strategies that resonate globally. Moreover, cultivating a supportive and diverse workplace aligns perfectly with my professional values, and I am keen to join a team that continually seeks excellence and celebrates its successes together.