B2B Marketing Specialist

As a B2B Marketing Specialist at HomeLight, you will be responsible for developing and executing marketing campaigns that enhance engagement and retention among our real estate agent and loan officer partners. This involves analyzing data to identify trends, creating engaging marketing materials, and collaborating with various teams to drive product adoption. You'll have the opportunity to build, launch, and test effective campaigns while managing complex projects efficiently.

To be successful as a B2B Marketing Specialist at HomeLight, you should have 2–3 years of experience in B2B marketing, specifically in engagement and retention. Familiarity with marketing platforms such as HubSpot or Iterable is essential. Strong writing skills and creative thinking are necessary to craft attractive content. Additionally, strong analytical skills will help in optimizing campaigns for better performance.

At HomeLight, the culture is all about collaboration, innovation, and inclusivity. As a B2B Marketing Specialist, you will join a dynamic marketing team that values your input and encourages creative ideas. The environment promotes teamwork across departments, allowing you to effectively engage with Sales, Design, and Product teams to achieve shared goals while maintaining a positive and supportive atmosphere.

HomeLight is dedicated to the professional growth of its employees. As a B2B Marketing Specialist, you will have access to various development resources, including training workshops, mentorship opportunities, and Anniversary Perks designed to further enhance your skills. We believe in investing in our team, providing them with the resources they need to succeed in their careers.

HomeLight offers a comprehensive benefits package for B2B Marketing Specialists that includes medical, dental, and vision insurance, along with 401k plans, disability insurance, and generous PTO, including volunteer days. Additionally, employees can look forward to sabbaticals and a supportive work environment that emphasizes well-being and work-life balance.

Explain your previous roles where you successfully executed marketing campaigns aimed at customer engagement and retention. Highlight specific results, such as increased MQLs or customer satisfaction, and how you used analytical tools to measure the performance of these strategies.

Discuss the objectives of the campaign, your approach to planning and execution, the stakeholders involved, and the outcome. Use specific metrics to demonstrate success and any challenges you overcame during the process.

Share your organizational methods, such as using project management tools or time-blocking strategies. Emphasize your ability to stay flexible while keeping stakeholders informed and maintaining high-quality deliverables.

Discuss your experience with specific platforms like HubSpot, Iterable, or SendGrid. Mention how you utilized their features for customer engagement, automation, and analytics in your previous marketing initiatives.

Explain your approach to gathering data about market trends, customer preferences, and competitor activities. Share examples of how this research impacted your marketing decisions.

Discuss your process for tailoring your writing style to fit various formats, such as social media posts, email newsletters, or detailed reports. Provide specific examples where your writing resonated with the target audience.

Describe what A/B testing is and how you've implemented it in your campaigns. Highlight a case where testing led to improvements in conversion rates or other key performance indicators.

Talk about the key performance indicators (KPIs) you track, such as engagement rates, conversion rates, or customer feedback. Share examples of how you’ve used data analysis to refine your marketing strategies.

Outline the steps you would take to understand their needs and preferences, the messaging you would employ, and the channels you’d use to reach them effectively. Include any innovative ideas you might have to capture their attention.

Share your passion for real estate technology and how HomeLight's mission aligns with your professional values. Highlight your desire to work in a collaborative environment where you can make a meaningful impact.