The Brand Marketing Manager at Huntington plays a key role in developing and implementing strategies that enhance the bank's brand equity. This involves leading brand integration efforts during mergers, collaborating with various teams to ensure brand consistency, and analyzing competitive strategies to recommend brand enhancements. You will also author creative briefs and lead brand presentations, advocating for creative choices.

To be considered for the Brand Marketing Manager position at Huntington, applicants should possess a Bachelor’s degree in a related field and have at least 7 years of experience in brand strategy, marketing, or creative leadership. Strong communication and presentation skills, along with a good understanding of digital and traditional marketing trends, are crucial for success in this role.

As a Brand Marketing Manager at Huntington, you can expect a dynamic work environment where collaboration is key. The position allows for a flexible work arrangement, combining in-office presence with the option to work from home. This hybrid approach encourages team connection while enabling you to perform at your best in a fast-paced atmosphere.

Preferred skills for the Brand Marketing Manager role at Huntington include excellent strategic thinking and problem-solving abilities, strong attention to detail, and effective collaboration skills. An understanding of brand management best practices and experience with both agile and waterfall project management methodologies are also beneficial.

Huntington emphasizes brand consistency by encouraging the Brand Marketing Manager to collaborate with cross-functional teams, including creative, marketing, and communications. This collaboration is vital to ensure that all brand communications align with the bank’s core messaging and visual identity, ultimately leading to a cohesive brand presence.

When answering this question, focus on a specific brand strategy that you developed and executed successfully. Mention the objectives, your approach, and the results achieved, including metrics that highlight the success of your strategy. Illustrate your analytical capabilities and how you collaborated with others to realize your vision.

In your response, emphasize the key performance indicators (KPIs) you track, such as brand awareness, customer engagement, and conversion rates. Explain your analytical approach in gathering data and how you use insights to refine future campaigns, showcasing your strategic mindset and understanding of brand metrics.

Highlight the significance of teamwork and collaboration in your past experiences. Discuss how you worked with different departments, like creative and communications, to align objectives and develop strategies that resonate with both internal stakeholders and the target audience, demonstrating your ability to work in a cross-functional environment.

Use this opportunity to show your adaptability by discussing a specific instance where you had to pivot a brand strategy due to changing market dynamics. Clearly outline the situation, the adjustments you made, and the positive outcome that resulted from your ability to respond swiftly and effectively.

Discuss your methods for keeping current with industry trends, such as attending webinars, following thought leaders, reading relevant publications, and participating in professional networks. This demonstrates your commitment to continuous learning and proactive engagement with the marketing landscape.

Explain your structured approach to creative processes, including brainstorming sessions, drafting creative briefs, and seeking cross-functional feedback. Emphasize the importance of collaboration and iteration in creating impactful marketing campaigns that align with brand strategy.

In your answer, emphasize the importance of open communication and respect for differing opinions. Describe how you encourage constructive feedback, synthesize it into actionable insights, and maintain the integrity of the brand while addressing stakeholder concerns.

Provide a narrative of a challenging project you managed, focusing on the obstacles you faced, the strategies you employed to overcome them, and the eventual success achieved. Highlight your problem-solving skills and resilience in managing complex situations, which are essential traits for a Brand Marketing Manager.

Share your insights on brand differentiation based on your experiences, discussing aspects like emotional connection with customers, innovative storytelling, and consistent messaging. Relate this understanding back to how you would apply it as a Brand Marketing Manager at Huntington, adding value to their branding strategies.

To answer this question, convey your genuine enthusiasm for Huntington’s brand, its values, and the innovative work being done within Greenhouse. Share how your career goals align with Huntington’s mission and how you envision contributing to their brand journey, making it clear that you’re a great fit for the team.