Email Marketing Specialist - Remote

As an Email Marketing Specialist at Huzzle, you will manage and execute email campaigns for workplace awards programs. Responsibilities include planning and scheduling campaigns, drafting and A/B testing emails, collaborating with sales to align messaging with time-sensitive deals, and monitoring key email metrics to ensure campaign optimization.

To qualify for the Email Marketing Specialist role at Huzzle, you should have a bachelor's degree in Journalism, Communications, or Marketing, along with at least one year of hands-on email marketing experience. Familiarity with marketing tools like Mailchimp or HubSpot, strong writing skills, and project management abilities are highly preferred.

In the Email Marketing Specialist role at Huzzle, you will closely collaborate with the sales team to ensure that email messaging aligns with embargoes, licensing timelines, and specific campaign goals. This teamwork is crucial for delivering coherent and timely communications to clients.

For the Email Marketing Specialist position at Huzzle, familiarity with tools such as Mailchimp or HubSpot is essential. You should also have proficiency in Microsoft Excel for tracking campaign metrics and reporting.

The salary range for the Email Marketing Specialist position at Huzzle is between $700 and $1,400 USD per month, depending on experience and qualifications.

When answering this question, share specific strategies like segmenting your audience, personalizing your messaging, A/B testing subject lines and content, and monitoring performance metrics to continuously improve campaign effectiveness.

Focus on sharing that you prioritize a human-first approach in your writing, using a conversational tone, personal anecdotes, and compelling calls-to-action while also making sure to address the needs and interests of your target audience.

Discuss how you've implemented A/B testing in past campaigns, detailing what elements you tested (like subject lines or content), how you measured success, and how you used the insights gained to optimize future emails. Highlight results if possible.

Emphasize your organizational skills by explaining your project management techniques, such as using tools to track deadlines, collaborating with teams effectively, and creating a detailed schedule to manage your time wisely across various campaigns.

Mention important metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates. Explain how you analyze these metrics to assess campaign performance and make necessary adjustments.

Reflect on specific challenges you've encountered, such as deliverability issues or low engagement rates, and discuss the strategies you implemented to address those challenges and improve your email outcomes.

Show your understanding of email marketing regulations like GDPR and CAN-SPAM, and explain your processes for managing opt-outs responsibly while maintaining an engaged audience base.

Illustrate your approach by discussing segmentation strategies based on demographics, past behavior, or interests and how you personalize content and offers to resonate better with each segment.

Express how graphic design enhances email campaigns by making them visually appealing, driving engagement, and how you collaborate with design teams or use design tools to create effective graphics.

Share your insights on writing subject lines, emphasizing the importance of clarity, urgency, personalization, and testing different approaches to determine what resonates most with the audience.