Director, Business Development

The Director, Business Development at Nielsen takes on a crucial role by being the primary point of contact for a range of agency and advertiser clients. Key responsibilities include facilitating DaaS presentations, managing client correspondence, and continuously evangelizing Nielsen’s premium data sets. This role also involves identifying and closing strategic partnership opportunities, staying informed about industry changes, and fulfilling client requests like agency questionnaires and RFIs.

Nielsen seeks candidates for the Director, Business Development role who possess 3 to 5 years of experience in the digital media industry, with a strong understanding of digital and programmatic advertising. Ideal candidates should have consultative account management experience, excellent communication skills, and the ability to navigate complex ecosystems while effectively juggling multiple priorities. A passion for innovation in digital advertising is also essential.

In the role of Director, Business Development, you will support client success by actively engaging with agency and advertiser partners. Your goal will be to help clients effectively leverage Nielsen’s extensive data offerings, facilitating better decisions in their marketing and media strategies. By keeping abreast of industry trends and maintaining open communication with clients, you ensure they maximize the value derived from our data solutions.

Success in the Director, Business Development position at Nielsen hinges on a blend of strong communication and presentation skills, the ability to coordinate across departments, and a thorough grasp of both business and technical concepts. Candidates should also be self-motivated, able to manage multiple competing priorities, and comfortable working within a remote environment while engaging with a global team.

The salary range for the Director, Business Development position at Nielsen is estimated between $66,000 and $225,000, adjusted based on individual factors like geographic location, experience, and qualifications. Nielsen is committed to offering a comprehensive benefits package to support employee well-being while promoting a rewarding and inclusive workplace.

In answering this question, focus on specific roles you have held in the industry, especially those similar to the Director, Business Development position at Nielsen. Highlight accomplishments that showcase client engagement and data-driven success. Discuss how your background has equipped you to navigate challenges effectively and foster strong relationships in a fast-paced environment.

When discussing your approach to presenting data solutions, emphasize the importance of tailoring your presentations to meet client needs. Describe how you identify client challenges, develop creative solutions, and engage them through compelling storytelling that clearly illustrates the benefits of Nielsen’s data offerings.

To maintain strong client relationships, prioritize regular communication and active listening. Share strategies involving check-in meetings, personalized follow-ups based on client feedback, and how you have utilized client insights to adapt services and exceed expectations, ultimately enhancing long-term partnerships.

Discuss specific methods you use to stay informed, such as subscribing to industry publications, participating in webinars, and attending relevant conferences. Additionally, emphasize your proactive nature in networking within the industry to garner insights and on-the-ground perspectives regarding emerging trends and technologies.

Employ the STAR method (Situation, Task, Action, Result) to provide a structured response. Detail an instance where your analysis of client needs or industry changes led to proposing a strategic partnership or utilizing Nielsen’s data more effectively, resulting in measurable improvements for the client’s objectives.

When tackling this question, identify key challenges such as evolving data privacy regulations, shifts in consumer behavior, and technological advancements. Conclude with how you would navigate these hurdles to ensure client success and adapt Nielsen’s strategies to maintain a competitive edge.

Highlight a specific DaaS presentation where you effectively captured the audience's attention. Discuss your preparation process, the main points you emphasized, and the feedback received from clients, illustrating the outcome and value delivered during the presentation.

Emphasize your organizational skills and ability to prioritize tasks based on urgency and importance. Describe a situation where you had to balance competing demands, showcasing your effective time-management strategies, which ultimately led to successful project delivery.

Address your commitment to diversity and inclusion within your team and the wider organization. Discuss initiatives you have taken, whether in recruitment, mentoring, or creating an inclusive environment where diverse ideas are welcomed, ultimately contributing to a stronger business outcome.

Share your passion for data-driven decision making and how it aligns with Nielsen's mission. Discuss specifics about the company's innovations in audience measurement, the impact on brand-consumer relationships, and how you believe your contributions as a Director, Business Development will propel that mission forward.