As the Sr. Manager GTM Systems at Instructure, you'll lead a team of analysts, define and execute the GTM systems roadmap, optimize core GTM systems like Salesforce and Marketo, manage vendor relationships, and evaluate new technologies to drive operational efficiency and revenue growth.

The ideal candidate for the Sr. Manager GTM Systems position at Instructure will have over 5 years of experience in revenue operations, expertise in Salesforce and marketing automation systems, and a proven track record in managing revenue technology stacks. Experience in a people manager role is also preferred.

Instructure fosters a culture of growth by providing opportunities for professional development, including tuition reimbursement and access to innovative technologies. As a Sr. Manager GTM Systems, you’ll be empowered to lead a team and innovate strategies that support your personal and professional advancement.

Essential skills for the Sr. Manager GTM Systems role at Instructure include strategic problem-solving, excellent communication, leadership capabilities, and deep expertise in CRM and marketing automation technologies. Your ability to influence stakeholders and drive cross-functional initiatives will also be critical.

The work environment for the Sr. Manager GTM Systems at Instructure is collaborative and fast-paced, allowing for innovation and creativity. Operating remotely, you’ll engage with a diverse team committed to a shared mission of enhancing learning and development.

In preparing for this question, focus on specific examples of how you’ve optimized or implemented Salesforce systems in past roles. Discuss the outcomes achieved through your efforts and how this aligns with Instructure's goals.

To answer effectively, outline your strategies for assessing potential vendors, criteria for selection, and the negotiation process. Highlight any successful contracts you've handled that enhanced operational efficiency.

Discuss your research process in evaluating new technologies, including metrics you would consider critical for measurement, and how those relate to both short-term and long-term goals of the GTM systems.

Share specific instances where you've managed team dynamics, addressed challenges, or implemented changes that led to improved revenue systems. Emphasize collaboration and leadership skills throughout.

Articulate your insights into current challenges such as data accuracy, tool integration, or adapting to rapid market changes. Be sure to illustrate how your knowledge can benefit the role at Instructure.

Provide insight into your methodology for prioritization, including tools or techniques you utilize to ensure alignment with organizational goals and effective execution of projects.

Demonstrate your ability to translate technical language into relatable terms. Use specific examples of past communications that helped bridge gaps in understanding and fostered collaboration.

Share specific examples where marketing automation, such as with Marketo, played a critical role in lead nurturing and conversion rates, showcasing any measurable outcomes from your initiatives.

Discuss key performance indicators such as lead conversion rate, customer acquisition cost, and revenue per account. Explain how these metrics guide your decisions and strategies.

Express your alignment with Instructure's mission and values, emphasizing how your skills and experiences directly relate to the role. Highlight your enthusiasm for contributing to a culture of innovation and success.