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Senior Account Executive

Hello, we’re Instrumentl.

We’re a mission-driven startup helping the nonprofit sector to drive impact, and we’re well on our way to becoming the most-loved grant discovery and management tool. To help us get there, we’re hiring a remote Senior Account Executive to be the face of our brand for prospective customers. Our new Account Executive will have a key role in shaping the future of the Sales team, working directly with the AE Sales Manager and Head of Sales.


About us: 

Instrumentl is a hypergrowth YC-backed startup with over 3,000 nonprofit clients, from local homeless shelters to larger organizations like the San Diego Zoo and the University of Alaska. We are building the future of fundraising automation, helping nonprofits to discover, track, and manage grants efficiently through our SaaS platform.


Our charts are dramatically up-and-to-the-right 📈 — we’re cash flow positive and doubling year-over-year, with customers who love us (NPS is 65+ and Ellis PMF survey is 60+). Join us on this rocket ship!


About the role:

As a Senior Account Executive at Instrumentl, you'll deliver a consultative sales experience for our prospective customers. You'll be speaking to busy Executive Directors, Development Directors, Grants Managers, and professional grant writing consultants. We’ll expect you to convey warmth, kindness and competence in your approach. These folks are out there raising money to achieve their missions and you’ll help them leverage Instrumentl to get there faster!


Get to know us at instrumentl.com/about.


For this position, we are looking for someone based in the continental US.


What you'll get to do:
  • Become an expert on grants/institutional fundraising
  • Take 40-50 30-min onboarding sessions per month
  • Outbound into your book of business using creative tactics
  • Travel - we have a track record of success at conferences and industry events
  • Upgrade our customers’ institutional fundraising workflows and help them love the Instrumentl brand
  • Experiment with new onboarding flows and sales pitches to accelerate growth
  • Follow up with prospects and be highly responsive to their questions
  • Provide design and product input to the first-time user experience


What we're looking for:
  • Experience: You have 3-4+ years of closing experience in a high-velocity customer-facing role at a SaaS company (or in a similar environment).
  • Empathy: You are driven to solve the actual, underlying problem for customers, especially problems that go unsaid.
  • Curiosity:  You make an effort to understand the true nature of the problem your customers want to address so you can provide the best possible solution.
  • Grit: You understand that mastery of any role requires hard work and coaching, and enjoy that challenge and journey.
  • Communication: You pride yourself on your ability to communicate complex topics easily in person and in writing.
  • Drive: You want to take control of your own success and build on the processes already in place.
  • Friendliness: You are warm and approachable, and you genuinely enjoy communicating with others.
  • Tech savviness: You have used tools like G Suite, Zoom, Slack, and Close.io, and pride yourself on adopting new technologies quickly.


Bonus skills:
  • Experience selling into the nonprofit market
  • Experience working in fundraising for nonprofits
  • Experience working in a startup environment
  • Experience working remotely


Compensation & benefits:
  • $90,000/year base salary + equity + uncapped commission (OTE $180,000/year)
  • 100% covered health, dental, and vision insurance for employees, 50% for dependents
  • Generous PTO policy, including parental leave
  • 401(k)
  • Company laptop + stipend to set up your home workstation
  • Company retreats for in-person time with your colleagues
  • Work with awesome nonprofits around the US. We partner with incredible organizations doing meaningful work, and you get to help power their success.


Why join Instrumentl?

Instrumentl is evolving rapidly. You’ll always have new challenges and opportunities to grow in your role - you won’t be bored! You’ll be an early member of our small but mighty team, playing a huge part in shaping our culture for the years and teammates to come.


At Instrumentl:


- We’re customer-focused. We routinely seek feedback from our customers to improve the Instrumentl experience for everyone. Our first company value is "The customer is the hero" and we mean it.

- We love to experiment. We are constantly generating new concepts and iterating to see what works - ideation and experimentation are essential here. "Bend the curve" is another key company value.

- We appreciate authenticity. We have a diverse range of life experiences, and we encourage open, clear communication with each other about the things that matter most to us.

- We’re approachable and collaborative. Everyone has a voice, and we’re all building Instrumentl together.

- We kick it every day with some of the nicest people in the world. No joke, our customers are often on the front lines educating kids, saving endangered species, and restoring watersheds. In helping them take advantage of Instrumentl’s technology, you’re helping them move the world forward.


Ready to apply?

Using the Apply button, please submit your responses to the prompts below: 


1. Why are you interested in Instrumentl & this role?


2. Please describe your past experience related to this role. We are interested in learning more about your quota (or equivalent) at your most recent sales job, your performance, the customer profiles and contract sizes you’ve worked with in the past, and the highest number of customers you've closed or worked with in a single month. 


If this would be your first sales role, please explain why you're interested in making the transition and how your past experience has prepared you for the AE position.


3. Where did you hear about this role?


Along with your responses, please attach your CV or resume.


At Instrumentl, we pride ourselves on building a diverse team from the ground up. Every role is an opportunity to teach, learn, and create some of your best work - if you’re excited to grow along with us, we encourage you to apply!

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CEO of Instrumentl
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Gauri Manglik
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What You Should Know About Senior Account Executive, Instrumentl

Hello, we’re Instrumentl, and we’re on a mission to empower the nonprofit sector to make a greater impact. As we rapidly grow, we're excited to announce our search for a remote Senior Account Executive! Imagine being the face of our brand, working closely with the AE Sales Manager and Head of Sales to shape the Sales team's future. With over 3,000 clients, including well-known names like the San Diego Zoo and the University of Alaska, your role will help nonprofits leverage our grant discovery and management tool for efficient fundraising. In this position, you’ll deliver a warm, consultative sales experience to Executive Directors, Development Directors, and Grant Managers who are eager to achieve their mission. Your job will involve onboarding sessions, innovative outreach tactics, and experimenting with new sales strategies to foster growth. You’ll engage with prospects, be responsive to their inquiries, and even travel for conferences to represent Instrumentl and upgrade our clients’ fundraising workflows. We value experience and empathy, aiming to understand our customers' true needs. With a competitive salary, generous benefits, and a collaborative environment, this role is ideal for someone who thrives in a fast-paced setting while making a meaningful difference. Join us at Instrumentl and be part of this exciting journey in transforming fundraising for nonprofits!

Frequently Asked Questions (FAQs) for Senior Account Executive Role at Instrumentl
What qualifications do I need to become a Senior Account Executive at Instrumentl?

To step into the role of Senior Account Executive at Instrumentl, you should ideally have 3-4+ years of experience in a high-velocity customer-facing role within a SaaS company. This experience should include closing sales, particularly in environments that demand a consultative selling approach. Strong communication skills, empathy for customer challenges, and a keen understanding of nonprofit fundraising can set you apart!

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What responsibilities can I expect in the Senior Account Executive role at Instrumentl?

As a Senior Account Executive at Instrumentl, your responsibilities will include delivering consultative sales experiences, conducting onboarding sessions, and developing outreach strategies to acquire new clients. You'll work closely with prospective customers to identify their needs, respond to their questions, and help them utilize our platform effectively. You will also be involved in improving sales processes based on customer feedback and market trends.

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What is the company culture like at Instrumentl for the Senior Account Executive position?

The culture at Instrumentl is one of collaboration, authenticity, and customer focus. As a Senior Account Executive, you will join a warm, open-minded team where everyone’s voice matters. You’ll work not only to help nonprofits but also to cultivate a fun and supportive atmosphere. We appreciate experimentation and continuous learning, which means no two days will be the same!

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How is success measured for a Senior Account Executive at Instrumentl?

Success as a Senior Account Executive at Instrumentl will be measured by your ability to close sales, build strong relationships with clients, and you’ll gauge the efficacy of your strategies through metrics like customer acquisition and retention rates. Participation in our client feedback loops will also be essential in gauging your impact on customer satisfaction and engagement.

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What kind of support and resources does Instrumentl provide for Senior Account Executives?

Instrumentl is deeply committed to your success. As a Senior Account Executive, you will have access to comprehensive onboarding materials, continuous training, and resources to enhance your sales tactics. Additionally, you’ll have the opportunity to collaborate with an experienced team, attend conferences, and gain insights into the nonprofit sector to enrich your selling strategies.

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Common Interview Questions for Senior Account Executive
Can you describe your previous sales experience relevant to the Senior Account Executive position at Instrumentl?

Focus on specific achievements, such as exceeding your sales quota or managing significant accounts in your previous roles. Highlight skills that are directly applicable, like consultative sales techniques and your understanding of SaaS products, particularly in the nonprofit sector.

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How do you handle objections from potential clients while selling a SaaS product?

Explain your process for addressing objections by actively listening to concerns, validating the client’s feelings, and then providing tailored solutions that address their unique needs. Share a specific example where you’ve successfully turned an objection into a sale.

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What strategies do you plan to use to generate leads as a Senior Account Executive?

Discuss creative tactics for outreach, such as leveraging social media, networking at industry events, or using personalized email campaigns. Mention the importance of building relationships and staying engaged with potential clients.

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Can you provide an example of how you’ve successfully managed a long sales cycle?

Talk about your strategies for maintaining communication with prospects over time, providing value through education or follow-ups that keep your product top of mind. Use a specific case where persistent engagement led to a successful close.

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How do you ensure that you stay informed about industry trends relevant to your role?

Share how you keep up with industry knowledge through dedicated research, engagement with thought leaders, attending webinars, and reading relevant publications. Emphasize a commitment to learning and adapting based on industry changes.

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How do you prioritize your sales activities when managing multiple clients?

Explain your approach to time management, such as using tools for organization and setting clear priorities based on urgency and potential impact. Mention specific experiences where you've effectively balanced competing demands.

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What is your approach to building long-term relationships with clients?

Discuss your focus on delivering value beyond the initial sale, maintaining regular contact, and seeking feedback to continuously improve the client experience. Provide examples of successful long-term relationships and their impact.

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How do you measure your success as a Senior Account Executive?

Talk about both quantitative and qualitative metrics, including reaching sales targets, client satisfaction scores, and qualitative feedback from customers. Highlight your focus on continuous improvement and growth.

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Why do you want to work with nonprofits as a Senior Account Executive at Instrumentl?

Express your passion for supporting a mission-driven sector and the intrinsic motivation that comes from helping organizations that make a positive impact. Share any personal connections to nonprofit work that energize your drive to succeed in this role.

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Describe a time you had to sell a product that you initially knew little about.

Use this question to illustrate your research and learning strategies. Discuss how you quickly gained enough knowledge and confidence to effectively communicate the value of the product, leading to successful sales.

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