SEO Specialist

As an SEO Specialist at Affinitiv, your daily responsibilities include managing SEO strategies for assigned clients, overseeing compliance approvals for SEO content, and performing quality checks before sending materials for client approval. Additionally, you'll interact with clients and team members, handle project management tasks, and track the status of client jobs, ensuring all projects are completed on time. This role is pivotal in shaping SEO initiatives across diverse clients within the automotive industry.

To qualify for the SEO Specialist position at Affinitiv, candidates should ideally hold a bachelor’s degree in a related field and possess 1-3 years of relevant experience in SEO. Proficiency in Microsoft Office Suite and strong communication skills—both written and verbal—are essential. Being organized, detail-oriented, and able to handle multiple tasks under pressure will greatly benefit candidates in this dynamic environment.

Affinitiv supports the professional development of its SEO Specialists through a flexible work environment and ongoing training opportunities. The company values continuous learning and development, providing access to tools and resources necessary for expanding SEO expertise. Regular meetings and collaborative sessions with team members help enhance skills and foster innovative thinking tailored to the automotive marketing landscape.

The Work from Here program at Affinitiv allows SEO Specialists to enjoy the best of both worlds by offering remote work flexibility and options to collaborate in person when needed. This innovative approach supports a healthy work-life balance while promoting strong team dynamics and relationships, making it easy for professionals to thrive in their roles regardless of their work setting.

An SEO Specialist at Affinitiv will utilize a range of essential tools to effectively carry out their responsibilities. Key tools include Google Analytics for website performance tracking, Google Search Console for site optimization insights, and various keyword tracking software to analyze and guide SEO strategies. Familiarity with these tools is critical for delivering high-quality service to clients in the fast-paced automotive marketing space.

When discussing your experience with SEO tools, focus on specific tools like Google Analytics, Google Search Console, and keyword tracking software. Provide examples of how you've used each tool to drive improvements—whether through optimizing content, tracking performance metrics, or enhancing site visibility. Highlighting quantitative outcomes achieved through your efforts will further demonstrate your effectiveness.

To answer this question, explain your approach to prioritization, such as creating task lists or utilizing project management software. Mention how you assess deadlines, client needs, and the complexity of tasks to set your priorities. Share an example where your organizational skills helped you manage multiple projects efficiently, showcasing your ability to meet tight deadlines.

When asked about staying updated with SEO trends, mention your commitment to continuous learning through credible sources like industry blogs, webinars, and online courses. Highlight any professional networks or communities you’re part of that provide insights on best practices and emerging trends. Discuss how you've applied new strategies learned to recent projects.

To effectively explain this, emphasize that compliance approvals ensure that SEO content meets the legal and quality standards set by clients. They protect both the client and agency from potential legal issues while maintaining brand integrity. Provide an example of a situation where compliance played a critical role in your work, detailing the steps you took to ensure it was met.

Discuss your receptiveness to constructive criticism as an essential part of professional growth and client relationships. Illustrate how you approach feedback with an open mind, actively clarifying points, and committing to making necessary revisions. Share an instance where client feedback led to a successful outcome, reinforcing the notion of collaboration.

When discussing metrics for assessing SEO performance, highlight key performance indicators like organic traffic, bounce rate, keyword rankings, and conversion rates. Explain the significance of tracking each metric and how they provide insights into the effectiveness of your SEO strategies. Mention how you would use this data to make informed adjustments over time.

For this question, provide a detailed account of an SEO project from inception to completion, emphasizing your specific role and contributions. Discuss the challenges faced, strategies implemented, and measurable outcomes achieved, such as increased traffic or improved rankings. This demonstration of your impact will showcase your capabilities as a candidate for the SEO Specialist position.

Address this question by outlining your process for content creation that incorporates SEO best practices. Mention conducting keyword research, optimizing on-page elements like headings and meta descriptions, and ensuring readability. Emphasize your commitment to ongoing education in SEO tactics to keep content aligned with the latest best practices.

Discuss the factors you evaluate while planning a 90-day SEO review, such as assessing progress against initial goals, analyzing traffic and engagement metrics, and identifying areas for improvement. Highlight your ability to communicate findings effectively to clients and propose actionable recommendations for continued success.

When answering this question, emphasize your passion for SEO and how it aligns with Affinitiv’s focus on automotive marketing. Mention your admiration for the company’s commitment to data-driven strategies and its inclusive work environment. Share your enthusiasm for contributing to a company that values innovation, collaboration, and professional growth.