Director of Marketing

The Director of Marketing at Iris is responsible for developing and executing comprehensive marketing strategies that encompass demand generation, influencer marketing, referral programs, and digital campaigns. You'll need to oversee the optimization of social and digital ad campaigns across platforms like Meta and Google, manage relationships with agencies, and ensure a consistent and engaging brand messaging.

Candidates for the Director of Marketing position at Iris should have extensive experience in video, AV, AI, or SaaS marketing, showcasing a solid track record in growth marketing, paid ads, and building marketing teams in a startup setting. A deep understanding of customer acquisition strategies and project management will be essential.

Success in the Director of Marketing role at Iris requires a combination of strategic thinking and hands-on execution. Candidates should excel in digital marketing, social media management, content creation, and analytics. Strong project management skills, creativity in crafting engaging campaigns, and a passion for the video and AI industries will contribute to effective performance.

The Director of Marketing plays a crucial role in shaping Iris's growth strategy by crafting unique marketing campaigns, driving customer acquisition, and enhancing brand recognition. They will leverage data-driven insights to refine marketing strategies while working closely with product and sales teams to ensure a seamless customer experience.

Iris embraces a dynamic and flexible remote working culture, encouraging collaboration and innovation. As Director of Marketing, you will work closely with the CEO and leadership team, fostering an environment where your ideas can shape the marketing landscape of the company, all while enjoying the benefits of a fast-growing startup.

In responding to this question, highlight specific examples of successful growth marketing campaigns you've led. Discuss the channels you utilized, how you optimized campaigns based on data, and the ultimate impact on customer acquisition.

When answering this question, provide a detailed scenario where you effectively prioritized tasks, organized workloads, and maintained communication with team members to ensure timely project completion while achieving high-quality results.

In your response, explain how you track KPIs, the tools you use for analytics, and your approach to gathering insights from data that inform strategic marketing decisions. Emphasize data-driven decision-making to support your claims.

Detail your process of tailoring content specifically for diverse platforms such as social media, blogs, and email campaigns. Discuss your understanding of audience segmentation and engagement techniques for enhancing content effectiveness.

Provide examples of successful influencer marketing campaigns you’ve executed, focusing on how you identified the right influencers, built relationships, and measured the impact of these collaborations on brand visibility and engagement.

Discuss the importance of analyzing campaign performance metrics. Explain how you would identify areas for improvement, test different approaches (A/B testing), and pivot strategies based on real-time data to enhance campaign results.

Share details about the referral program, including how you crafted the offer, approached customers, and tracked referrals. Emphasize the results, such as increased customer retention and acquisition.

Mention your dedication to ongoing learning through industry blogs, webinars, networking, and professional development courses. Discuss specific trends you’ve recently participated in and how you've applied that knowledge.

Talk about your leadership style and methods for recruiting, mentoring, and developing team members. Highlight your approach to creating an inclusive, motivated team that fosters collaboration and innovation in a remote work setting.

Emphasize the importance of listening to customer feedback to shape your marketing strategies. Discuss how you incorporate insights from surveys, social media, and sales feedback into refining messaging and campaign approaches.