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Senior Art Director / Designer – Digital and Social Media

Company Description

When it comes to being wild, we know a thing or two. We're not afraid of trying something new or the hard work it takes to make it happen. It's in our DNA. We've turned a family recipe into a new snacking category. And the wilderness into the #1 meat snack brand in America, that's still proudly family owned and operated.

We're a company built by innovators, and are driven to not only satisfy your hunger, but to also feed your journey – whether that journey is on the road, on the run, at the campground, at the playground, in the office or in the moment. It’s a journey we share with you. It’s the journey forward of our people, of our communities, of our category…with a reverence for quality and an irreverence for the status quo.

 At Jack Link's Protein Snacks, we see every moment of every day as an opportunity to move forward, to forge new ground. To realize our vision of becoming the World’s #1 Protein Snacking Company. We never give up. You never give up. Together, we keep going. Are you wild enough to join us?

Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack brand in America. Family-owned and operated with headquarters in Minong, Wisconsin, Jack Link’s Protein Snacks also has a large corporate hub in Downtown Minneapolis, Minnesota. The company’s house of brands is made up of over 4,000 passionate team members, across 11 countries, who share an uncompromising commitment to delivering awesome products and feeding the journey of those who move things forward. The Jack Link’s Protein Snacks portfolio of brands includes, Jack Link’s, Lorissa’s Kitchen, Wild River, Golden Island, Matador, BiFi and Peperami.

Job Description

Join Link Snacks, Inc. as a Senior Art Director / Designer – Digital and Social Media and become an integral member of our Marketing Creative Services team. This position will focus on crafting ideas for the full range of Link Snacks brands and then executing those ideas across social media platforms, ecommerce, and more.

As Senior Art Director / Designer, you will be responsible for developing and producing industry-leading, award-worthy concepts. We’re looking for someone well-versed in pop culture and social media trends who wants to apply that knowledge to deliver effective, on-brand and on-strategy creative. The ideal candidate has a passion for big ideas and proven experience with the craft of art direction that’s needed to bring those ideas to life.

Working alongside a Copywriter and under the direction of an Executive Creative Director, you will take ownership of ideation and execution of concepts that can be used across all channels for a variety of brands and products. You will be accountable for being a steward of the brand guidelines and company values. If you want to work for a growing, family-owned company and create a range of exciting creative content for our house of brands, including the category leader Jack Link’s, this is the opportunity for you!

The responsibilities of this position shall consist of, but not be limited to, the following:

Conceptual Ideation, Development, Execution – Create and design original digitally-focused content in collaboration with our social media and ecommerce marketing teams.  As part of our internal Creative Services team, you will collaborate with our external creative agencies and internal teams to create shareable content that will drive engagement and growth while ensuring consistency of brand and creative across digital consumer touch points.

Asset Execution – Responsible for facilitating revisions and feedback from internal and external cross-functional partners. Work collaboratively to effectively communicate marketing initiatives and design project status as part of a service-orientated function. Collaborate with agency partners and freelancers.

Planning and Management - Responsibly meet established deadlines, manage, and prioritize multiple projects simultaneously. Work collaboratively as a member of the marketing team and cross-functionally to ensure all designs align with brand guidelines. Assist in the development of the Creative Services team to achieve goals and objectives

Content Management – Responsible for archiving final files within established guardrails. Work with necessary teams to oversee smooth implementation of new content. 

Performs other duties and responsibilities as necessary.

Qualifications

REQUIRED EDUCATION:

  • Bachelor’s Degree in Advertising, Digital Design, Graphic Design, or related field or equivalent

REQUIRED EXPERIENCE:

  • Seven+ years of agency / brand work experience
  • Strong portfolio showcasing both big-idea campaign thinking and quick-turn social media excellence
  • Team player with a positive attitude, exceptional interpersonal skills, and a client-centered approach to work
  • The ability to work independently and see projects through to completion. Demonstrates a strong sense of personal accountability
  • Excellent time management skills and the ability to manage multiple assignments and/or clients at once
  • Demonstrated proficiency using technology and a wide variety of software applications on a mac-based platform, including Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, and Acrobat) and Microsoft Office (Word, Outlook, Excel, and PowerPoint).
  • Strong verbal and written communication skills
  • Creative problem-solver with an eye for detail. Keen eye for color, fonts, trends, and engaging visual storytelling who has a solid understanding of brand identity systems
  • Someone who’s constantly learning and absorbing, possessing a keen eye for pop culture and social media trends
  • Willingness to deal with ambiguity in a fast-paced environment
  • High level of attention to detail and accuracy
  • Willingness to be hands-on, as well as look at the big picture
  • Photography experience (Photography, Layout, Composition and Lighting)
  • Advanced typography skills
  • CPG industry experience
  • Proficiency with Adobe Premiere or Final Cut Pro 
  • Working knowledge of Adobe Workfront workflow management system highly desired

PREFERRED EXPERIENCE:

  • CPG industry
  • Experience with front-end web design, motion graphics, and video production

JACK LINK’S CORE VALUES:

Company values: Be Real, Speed Matters, Stewardship, Relationship Driven, Self-Discipline, and Show Awesome Character.

    Additional Information

    The salary range for this role is $108,800 - $149,600 (Annually). Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, and candidate skill set and experience. Base pay is just one component of Jack Link’s Total Rewards package for Team Members. Other rewards may include annual incentive and program-specific awards. Jack Link’s provides a variety of benefits to eligible Team Members, including medical, dental and vision benefits, life and disability insurance, 401k participation, paid holidays, and paid time off.

    Equal Employment Opportunity Employer
    We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

     

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    CEO of Jack Link's Protein Snacks
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    Troy Link
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    Average salary estimate

    $129200 / YEARLY (est.)
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    $108800K
    $149600K

    If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

    What You Should Know About Senior Art Director / Designer – Digital and Social Media, Jack Link's Protein Snacks

    If you're ready to unleash your creative spirit and make a significant impact in the digital and social media realm, join us at Jack Link's Protein Snacks as a Senior Art Director / Designer! Picture this: collaborating with a diverse team of passionate and innovative thinkers in our vibrant Minneapolis office. Here, at Jack Link's, a leader in the meat snack industry, you'll delve into the exciting world of crafting standout ideas for our beloved brands like Jack Link’s and Lorissa’s Kitchen. Your role will not just stop at ideation; you'll take those big concepts and breathe life into them through visually stunning designs that resonate across social media platforms and eCommerce channels. We are on the lookout for someone who knows pop culture like the back of their hand and isn’t afraid to push boundaries in a fun, inspiring environment. With a strong focus on collaboration, you will work closely with copywriters, executive creative directors, and agency partners to ensure that every piece of content reflects our brand's voice and values. You'll also manage multiple projects effortlessly, from concept development to final execution, while ensuring all materials are top-notch and align with our standards. If you're passionate about storytelling through design, have a keen eye for detail, and thrive in a fast-paced setting, then this is your moment to join our journey and help us feed not just hunger but imagination too!

    Frequently Asked Questions (FAQs) for Senior Art Director / Designer – Digital and Social Media Role at Jack Link's Protein Snacks
    What are the primary responsibilities of a Senior Art Director / Designer at Jack Link's Protein Snacks?

    As a Senior Art Director / Designer at Jack Link's Protein Snacks, you'll spearhead the creation of compelling digital content across social media and eCommerce platforms for our diverse brand portfolio. This involves conceptual ideation, asset execution, and collaboration with cross-functional partners to ensure alignment with brand guidelines.

    Join Rise to see the full answer
    What qualifications are needed to become a Senior Art Director / Designer at Jack Link's Protein Snacks?

    To qualify for the Senior Art Director / Designer position at Jack Link's Protein Snacks, you should possess a Bachelor’s Degree in Advertising, Digital Design, Graphic Design, or a related field, along with seven or more years of agency/brand experience, a strong portfolio, and excellent interpersonal skills.

    Join Rise to see the full answer
    What software skills should a Senior Art Director / Designer have at Jack Link's Protein Snacks?

    The ideal candidate for the Senior Art Director / Designer role at Jack Link's Protein Snacks should be proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, and Acrobat) and Microsoft Office. Familiarity with video production software like Adobe Premiere or Final Cut Pro is also highly desirable.

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    What is the work environment like for a Senior Art Director / Designer at Jack Link's Protein Snacks?

    Working as a Senior Art Director / Designer at Jack Link's Protein Snacks means being part of a dynamic, creative team in a fast-paced environment. You'll have the opportunity to collaborate on exciting projects while contributing to a fun and supportive company culture that champions innovation and creativity.

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    What are the core values upheld by Jack Link's Protein Snacks for their Senior Art Director / Designer role?

    At Jack Link's Protein Snacks, our core values—Be Real, Speed Matters, Stewardship, Relationship Driven, Self-Discipline, and Show Awesome Character—are fundamental to our work culture. As a Senior Art Director / Designer, embodying these values while creating impactful content will be essential to your success.

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    Common Interview Questions for Senior Art Director / Designer – Digital and Social Media
    Can you describe your process for conceptualizing a new campaign as a Senior Art Director?

    When tackling a new campaign as a Senior Art Director, I typically begin by thoroughly understanding the brand's objectives and target audience. I brainstorm and sketch concepts that align with the brand's voice. Collaboration with copywriters and marketing teams is crucial to refine and develop those concepts into actionable campaign elements.

    Join Rise to see the full answer
    How do you stay up-to-date with the latest design trends and technologies?

    I make it a point to engage regularly with design communities, follow industry leaders on social media, and participate in webinars and workshops. Additionally, I explore popular platforms like Behance and Pinterest for inspiration and keep an eye on emerging technologies that can enhance my skill set.

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    Can you provide an example of a project where you faced a significant challenge and how you overcame it?

    One challenging project involved a tight deadline for a multi-channel campaign. I prioritized tasks and delegated effectively within the team while maintaining open communication with stakeholders to manage expectations. This proactive approach not only resulted in a timely delivery but also met the creative standards we aimed for.

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    What tools do you find essential for your work as a Senior Art Director?

    Essential tools for my role include Adobe Creative Suite for design work, project management software like Adobe Workfront for organization, and communication platforms like Slack to facilitate team collaboration. These tools help keep my workflow efficient and seamless.

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    How do you incorporate client feedback into your design process?

    Incorporating client feedback is vital. I approach this by actively listening to their input and considering it seriously. I often request clarification on specific points, and where necessary, hold brainstorming sessions to integrate their ideas while maintaining the integrity of our original concept.

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    What makes a successful digital campaign in your opinion?

    A successful digital campaign is one that resonates with the target audience, utilizing engaging visuals and compelling storytelling. It should have clear goals, measurable outcomes, and adapt based on performance metrics to ensure continuous improvement and engagement.

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    How do you approach teamwork and collaboration in creative projects?

    I believe in fostering open communication and creating a collaborative environment. I often encourage brainstorming sessions, welcome diverse input, and maintain a supportive atmosphere where all team members feel comfortable sharing their ideas and perspectives.

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    Can you share your experience with managing multiple projects simultaneously?

    Managing multiple projects requires strong organizational skills and prioritization. I rely on project management tools to keep track of progress and deadlines, allowing me to break larger tasks into manageable chunks while ensuring quality across all deliverables.

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    What role does storytelling play in your design work?

    Storytelling is paramount in my design work; it transforms a simple visual into an engaging narrative. By understanding the audience's journey, I create designs that evoke emotions and communicate the brand's message effectively, capturing attention and fostering connections.

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    How do you ensure your designs align with brand identity?

    Ensuring my designs align with brand identity involves a thorough understanding of the brand's values, voice, and guidelines. I make it a habit to reference these fundamentals regularly and seek feedback from stakeholders to maintain consistency in every creative project.

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    Link Snacks wants to forge a link to your adventurous side. The company, which does business as Jack Link's Beef Jerky, makes meat snacks such as beef jerky, turkey jerky, beef sticks, meat and cheese packs, kippered beefsteaks, sausages, and beef...

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    Full-time, on-site
    DATE POSTED
    January 1, 2025

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