Senior Product Designer, Growth

As a Senior Product Designer, Growth at LawnStarter, you'll take charge of the entire design cycle, focusing on customer acquisition and engagement. This includes leading UX design for experimentation and conversion optimization, developing design systems, and collaborating with cross-functional teams to enhance user journeys. Your role is integral to creating intuitive designs that not only attract new customers but also improve existing user experiences.

To qualify for the Senior Product Designer, Growth position at LawnStarter, you'll need at least 5 years of experience in digital product design, ideally with a focus on growth and conversion optimization. A background in Human-Computer Interaction or Product Design is beneficial, and proficiency in modern design tools like Figma is required. Strong communication skills are also essential for articulating design decisions effectively.

The Senior Product Designer, Growth at LawnStarter collaborates closely with product managers, engineers, and marketers to ensure that user needs align with business objectives. Your role involves engaging with cross-functional teams to create seamless user journeys, focusing on feedback and iterative processes to push projects to successful completion while balancing stakeholder input.

As a Senior Product Designer, Growth at LawnStarter, you can expect a fully remote work environment that values flexibility and results. We embrace a startup culture, meaning you'll thrive in a fast-paced setting that encourages experimentation and innovation. Our team believes in supporting one another while focusing on delivering a 5-star experience for our users.

LawnStarter is committed to providing equal employment opportunities and fostering an inclusive work environment. We prohibit discrimination based on race, gender, age, and other characteristics. Our policies ensure that every employee has the ability to perform their job effectively, and we aim to create an environment free from harassment and bias.

When approaching A/B testing, I focus on formulating clear hypotheses based on user insights. I design testable prototypes that allow for user engagement while closely monitoring results. Iteration is key; I use the data collected to refine designs, ensuring each version better meets user needs and enhances conversion.

In a previous project, I identified friction points in the onboarding process. By conducting user interviews and analyzing feedback, I redesigned the sign-up flow, simplifying it and adding visual cues. This led to a notable increase in completed registrations, demonstrating the impact of a user-centered design approach.

Balancing user needs with business objectives requires ongoing collaboration and communication with stakeholders. I start by defining shared goals, ensuring that each design decision addresses user pain points while aligning with overall business strategies. Regular check-ins with teams help to maintain this balance throughout the design process.

I am proficient in modern design tools, especially Figma, which I use for creating wireframes and prototypes. I also have experience with user research tools and usability testing platforms, enabling me to gather feedback efficiently and iterate on designs based on user behavior insights.

I stay current by actively engaging with design communities, attending webinars, and following industry leaders online. I also dedicate time to learning through design courses and hands-on experimentation with emerging tools and methodologies, continually incorporating new insights into my work.

I thrive in cross-functional teams, where collaboration is vital. I regularly engage with product managers, engineers, and marketers to gather diverse perspectives and integrate feedback seamlessly into the design process. This collaborative spirit helps drive projects toward a common goal while enriching the user experience.

I approach constructive criticism with an open mind, viewing it as an opportunity to grow. I listen actively, seek clarity on feedback, and assess how it can enhance my designs. This iterative process not only improves my work, but also fosters stronger relationships within my team as we collectively strive for excellence.

My strategy for rapid prototyping involves creating low-fidelity wireframes first to test concepts quickly. I then develop high-fidelity prototypes based on feedback, enabling me to gather user insights rapidly. This allows for quick iterations, helping us stay agile and responsive to user needs.

Data plays a critical role in my design process. I rely on user metrics and analytics to inform design decisions, validate design hypotheses, and measure the impact of design changes. This data-driven approach ensures that my designs are grounded in real user behavior, ultimately leading to better outcomes.

To ensure design consistency across platforms, I develop and maintain a design system that outlines our brand guidelines, components, and UI elements. This system helps to streamline the design process while providing a cohesive experience for users, no matter what platform they’re on.