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Technical Product Marketing Manager

Jasper is the purpose-built generative AI platform for marketing. Our mission is to elevate marketers with the power of AI, to achieve better outcomes through their workflows and open up new business opportunities. Jasper securely trains on brand and strategy, accelerates content and campaign production, and helps Marketers measure and optimize performance as part of an end-to-end solution.  

Jasper has been recognized as "one of the Top 15 Most Innovative AI Companies of 2024" by Fast Company. We have nearly 100k marketing team users with a growing roster of Enterprise and Fortune 500 logos including: Morningstar, Anthropologie, Prudential, Cushman & Wakefield, Wayfair, and more. Our teams are building multi-modal AI and working with the top AI platforms. We were one of the first partners of both OpenAI and Anthropic. With the Clipdrop acquisition, Jasper is redefining visual marketing across all modalities, offering advanced image features like background replacement, image upscaling, product staging, and more to our customers. We are transforming how marketers create, innovate, and captivate audiences.

We value being customer-obsessed and helping each other achieve the best outcomes through collaboration. We’re not just building solutions, we’re creating experiences that captivate and amaze us. We strive to deliver moments of wonder and delight that enable our customers to be more effective and creative in ways they never thought possible. Learn more at jasper.ai.

About The Role

As a Technical Product Marketing Manager, you’ll own the strategy, narratives, technical construction, execution, and extension of Jasper demo solutions. We are seeking a candidate with strong technical acumen and excellent project management skills. In this role, you'll collaborate across our Sales, Marketing, Solutions, and Product teams to align on product positioning and promote thought leadership.

This fully remote role reports to the Director of Product Marketing and is open to candidates located anywhere in the continental US.

 What you will do at Jasper

  • Positioning and creation of demo materials, demo product pages, sales enablement, and demo related content. Develop any demo briefs for agency collaboration.  

  • Develop and create storyboards, scripts, and demos for keynotes, conferences, and webinars to effectively communicate technical concepts.

  • Serve as a representative at major events and conferences, showcasing our innovations and maintaining industry presence.

  • Support product launches by crafting content and demos that highlight technical differentiators and drive engagement.

  • Empower sales teams by providing comprehensive product demos, identifying technical differentiators, and crafting FAQs and technical sales decks.

  • Collaborate cross-functionally with the Product, Customer Success, and Services teams to ensure technical alignment and promote thought leadership.

What you will bring to Jasper

  • 5+ years of B2B Product Marketing experience, with clear experience running positioning and outcomes-driven launch strategies.

  • High technical acumen and experience building technical solutions.

  • A history of organizing and cross-functional project teams toward a common goal. 

  • A point of view on product positioning and a clear understanding of what great looks like. 

  • Skills in building launch projections, measuring impact, and a general understanding of product-related data analysis.

  • Experience working with product-led growth and sales closed pipelines. 

  • Great project management skills, including strong communication around project timelines, responsible individuals, and status.

Compensation Range

At Jasper, we believe in pay transparency and are committed to providing our employees and candidates with access to information about our compensation practices. The expected base salary range offered for this role is $150,000 - $165,000. Compensation may vary based on relevant experience, skills, competencies, and certifications.

Benefits & Perks

  • Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families

  • 401(k) program with up to 2% company matching

  • Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work

  • FlexWellness program ($1,800 annually) to help support your personal health goals

  • Generous budget for home office set up 

  • $1,500 annual learning and development stipend 

  • 16 weeks of paid parental leave

Our goal is to be a diverse workforce that is representative at all job levels as we know the more inclusive we are, the better our product will be. We are committed to celebrating and supporting our differences and that diversity is essential to innovation and makes us better able to serve our customers. We hire people of all levels and backgrounds who are excited to learn and develop their skills. 

We are an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state or federal laws.

By submitting this application, you acknowledge that you have reviewed and agree to Jasper's CCPA Notice to Candidates, available at legal.jasper.ai/#ccpa.

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Average salary estimate

$157500 / YEARLY (est.)
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$150000K
$165000K

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What You Should Know About Technical Product Marketing Manager, Jasper AI

Are you ready to take your product marketing skills to the next level? Join Jasper as a Technical Product Marketing Manager and become an integral part of a team that's revolutionizing marketing through the power of generative AI! Located in the vibrant city of Austin, this fully remote position is open to candidates across the continental US. At Jasper, we're not just about building products; we're creating experiences that captivate audiences and empower marketers to achieve incredible results. In this exciting role, you'll own the strategy for our demo solutions, crafting compelling narratives and technical content that highlight the advantages of our innovative platform. Your expertise will shine as you collaborate with our Sales, Marketing, Solutions, and Product teams to ensure seamless product positioning and thought leadership. If you have 5+ years of B2B Product Marketing experience and a strong technical background, you'll thrive here. You'll be generating demo materials, engaging presentations for keynotes, and making a mark at industry conferences. And as part of a company that believes in embracing diversity and transparency, you will have access to competitive benefits and a supportive work environment. Ready to elevate the way marketers create and innovate? Apply now and join us at Jasper!

Frequently Asked Questions (FAQs) for Technical Product Marketing Manager Role at Jasper AI
What are the key responsibilities of a Technical Product Marketing Manager at Jasper?

As a Technical Product Marketing Manager at Jasper, you'll be responsible for creating demo materials, sales enablement content, and technical narratives that effectively communicate the benefits of our generative AI platform. Your role will involve collaborating with cross-functional teams to align on product positioning, supporting product launches, and representing Jasper at major events. The aim is to empower sales teams and enhance customer experiences through innovative solutions.

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What qualifications and skills are important for a Technical Product Marketing Manager at Jasper?

To excel as a Technical Product Marketing Manager at Jasper, candidates should have 5+ years of B2B Product Marketing experience, a strong technical acumen, and project management skills. Familiarity with product-led growth, launch strategies, and comprehensive product demos is essential. Being able to build launch projections and engage in data analysis will also contribute to your success in this role.

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What kind of work environment can I expect as a Technical Product Marketing Manager at Jasper?

Jasper encourages a flexible and collaborative remote work environment. Reporting to the Director of Product Marketing, you’ll have the opportunity to engage with cross-functional teams and contribute to a diverse and inclusive culture. Expect to participate in innovative projects while receiving support for your personal and professional growth.

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Are there opportunities for growth as a Technical Product Marketing Manager at Jasper?

Absolutely! At Jasper, we believe in the continuous development of our employees. As a Technical Product Marketing Manager, you'll have access to a generous learning and development stipend, allowing you the freedom to participate in training, conferences, and other educational opportunities that will enhance your skills and career trajectory.

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What benefits can I expect as a Technical Product Marketing Manager at Jasper?

Jasper offers a comprehensive benefits package including health, dental, and vision coverage from day one, a 401(k) plan, flexible PTO, and wellness programs. Additionally, there's financial support for home office setup and ongoing learning investments, along with generous parental leave policies, all designed to create a supportive and enriching work experience.

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Common Interview Questions for Technical Product Marketing Manager
What experience do you have in B2B product marketing?

In preparing for this question, focus on your specific roles, campaigns you've managed, and outcomes you've achieved. Emphasizing results-driven strategies and examples of how you’ve successfully aligned marketing initiatives with sales goals will demonstrate your qualifications for the Technical Product Marketing Manager position at Jasper.

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Can you describe your process for developing demo materials?

When answering, outline your approach to understanding the target audience, collaborating with teams, and incorporating technical details effectively. Showcase examples of previous demo materials you’ve created and detail the impact they had on sales or engagement.

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How do you ensure project timelines are met across cross-functional teams?

Share your specific project management strategies, such as utilizing project management tools, regular check-ins, and clear communication channels. Providing examples of successful projects you’ve managed that involved multiple teams will further substantiate your answer.

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What techniques do you use to stay informed about market trends?

Explain the various sources you utilize to keep up with industry trends, such as following relevant blogs, attending webinars, or networking with professionals. This shows your drive to stay ahead in the rapidly changing AI landscape at Jasper.

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Describe a successful product launch you’ve led.

Highlight the steps you took leading up to the launch, including market research, collaboration with stakeholders, and the metrics used to measure success. Detail the outcomes and what you learned from the experience, aligning them with Jasper's innovative approach.

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How would you define and communicate technical product positioning?

Discuss your understanding of product positioning tailored to both technical and non-technical audiences, focusing on how to succinctly convey value propositions. Providing examples of how you've successfully positioned products in the past will underscore your ability to fulfill this aspect of the role.

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What role does customer feedback play in your product marketing strategies?

Share your insights on integrating customer feedback into your strategies. Talk about how you gather feedback, adapt marketing approaches, and ensure that products are aligned with customer needs, reflecting Jasper's customer-obsessed culture.

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What is your approach to crafting engaging content for product features?

Discuss your creative process for content creation, from brainstorming to drafting. Mention techniques for ensuring clarity, detail, and engagement, along with your experience using various formats for diverse audiences at Jasper.

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How do you handle collaboration with sales teams?

Explain how you establish rapport with sales teams, align on common goals, and ensure they have the resources they need. Highlight any tools or methodologies you use to facilitate communication and efficiency while emphasizing Jasper’s value in collaboration.

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How do you measure the success of your marketing strategies?

Outline the key performance indicators (KPIs) you typically use, such as conversion rates, user engagement metrics, and ROI from campaigns. Detail how you analyze data to make informed decisions, aligning your methods with Jasper's focus on data-driven outcomes.

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Jasper is a leading AI content platform that empowers creators and businesses to unlock their creative potential. The tech behind Jasper's AI ensures that outputs are free of plagiarism and don't showcase any inherent biases.

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DATE POSTED
January 10, 2025

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