Head of Paid Social Media (m/w/d)

The Head of Paid Social Media at our client company is responsible for leading the global paid social media strategy, managing major campaigns across various platforms, and collaborating with key partners. You will oversee campaign creation, optimization, and reporting, while mentoring a dedicated team. Additionally, you will design testing roadmaps to ensure effective use of resources and to enhance overall campaign performance.

To qualify for the Head of Paid Social Media position at our client company, candidates need a minimum of 8 years of experience in paid social media, with in-depth knowledge of platforms such as Meta, TikTok, and Snap. Strong strategic ad tech knowledge and the ability to lead and mentor a team for successful project completion are essential. Familiarity with analytics and data manipulation tools is also critical.

The Head of Paid Social Media plays a crucial role in shaping the marketing strategy by developing a comprehensive approach to paid social media. This includes establishing relationships with platform partners, overseeing the execution of campaigns, and leveraging innovative technologies to boost audience engagement and conversion metrics.

The Head of Paid Social Media role at our client company offers a flexible hybrid working model, the possibility to work remotely from abroad for up to 30 days per year, and generous vacation days. Additional benefits include comprehensive health and wellbeing options, relocation assistance, and access to family services, ensuring a supportive environment for the team.

Candidates interviewing for the Head of Paid Social Media position can expect in-depth discussions about their past experiences with paid social media strategies, leadership capabilities, and their approach to collaboration among cross-functional teams. Additionally, interviewers may explore candidates' familiarity with key social media platforms and their understanding of performance metrics.

To answer this question effectively, reflect on specific campaigns you've managed, illustrating your strategic approach. Emphasize the objectives, tools used, and the teams involved in executing the strategy, highlighting the outcomes to showcase your impact.

Use this opportunity to discuss your organizational skills and methods you employ to stay on track. Let them know how you utilize project management tools, planning sessions, or team collaboration to ensure all campaigns run smoothly and align with overarching business goals.

Share your experiences with each social media platform, explaining the nuances that make them suitable for various campaigns. Align your preferences with the company's platform priorities to demonstrate how your skills can meet their specific needs.

Discuss the key performance indicators (KPIs) you focus on, such as ROI, engagement rates, or customer acquisition costs. Illustrate your analytical skills by explaining how you analyze data to drive decisions and optimize future campaigns.

Be prepared to discuss a specific campaign in detail—its goals, the strategies you implemented, challenges faced, and the final results. Highlight your role as a leader and how you fostered team collaboration to achieve success.

Explain your commitment to continuous learning, whether by following industry publications, attending webinars, or networking with peers. Mention specific sources that inform your strategies and keep you at the forefront of changes in social media marketing.

Emphasize the importance of data in informing your strategies, from audience targeting to campaign performance. Describe your processes for gathering insights and how you translate those insights into actionable marketing decisions.

Discuss your approach to identifying issues within campaigns, such as analyzing performance metrics and implementing corrective actions. Provide examples of times when you revamped a strategy successfully, underlining your adaptability.

Illustrate your leadership style by sharing techniques you utilize to maintain a cohesive team environment. This might include regular team meetings, fostering open communication, and setting clear expectations to drive success.

Articulate your vision for team building, highlighting the importance of talent recruitment, ongoing training, and creating a supportive culture. Discuss how you plan to assess team members' strengths and provide development opportunities.