Senior Manager Digital Media (m/w/d)

Our client, a leading global online retailer, offers an extensive selection of products, spanning fashion, electronics, home essentials, books, and more. Recognised for its unwavering commitment to customer satisfaction, the company ensures seamless shopping experiences with fast, reliable delivery and easy returns. With a strong focus on innovation and a customer-centric approach, they continue to shape the future of digital commerce.

Are you an expert in digital media looking to drive impactful campaigns on a global scale? We are seeking a Senior Manager Digital Media to join our growing team and play a key role in shaping media strategies, planning, and execution.

You will work closely with other media experts in this role to develop market-specific and global digital marketing campaigns. You will be responsible for designing and implementing best-in-class paid media strategies and collaborating with partners to integrate the latest industry insights and innovations. With a strong focus on automation, efficiency, and transparency, you will continuously seek ways to optimise processes and enhance campaign effectiveness.

If you are passionate about data-driven marketing, ad tech, and campaign optimisation, we would love to hear from you!

Digital Strategy & Campaign Execution

• Develop high-impact paid media strategies tailored to different markets, leveraging industry-leading tools such as WARC, GWI, and TGI for data-driven decision-making.
• Lead the activation of paid digital campaigns across key platforms, including DV360, The Trade Desk, Meta, TikTok, Snap, and Pinterest, ensuring best practices in execution.
• Prioritise automation at scale to improve efficiency and drive greater impact.
• Collaborate with local and international publishers to expand and strengthen digital marketing reach.

Performance Analysis & Optimisation

• Analyse campaign performance using platform studies and key media metrics to identify growth opportunities.
• Test and refine strategies across objectives, creatives, and audience targeting to enhance effectiveness.
• Implement best practices for ad tech tools such as Smartly and DoubleVerify, continuously exploring new opportunities for innovation.
• Focus on driving brand awareness and consideration through data-driven media planning.

Ad Tech & Marketing Technology Integration

• Define and implement strategies for ad tech tools and marketing technology stacks, including DSPs, DCO partners, and brand safety solutions.
• Stay ahead of emerging trends in digital marketing technology and identify new solutions to enhance campaign efficiency and performance.

• 5+ years of experience in digital marketing, ideally within a media agency, marketing agency, in-house media team, or social media platform.
• Deep understanding of brand and business growth principles and their application in paid media.
• Strong campaign planning and activation expertise across major paid digital platforms (Meta, TikTok, Snap, Pinterest, DV360, etc.).
• Experience with ad tech solutions, including DSP partners, dynamic creative optimisation (DCO), and brand safety technologies.
• Ability to interpret performance marketing data, tracking methodologies, and attribution models, using insights to drive strategic recommendations.
• Strong stakeholder management and presentation skills, with experience pitching ideas to senior leadership.
• Detail-oriented project management skills, capable of handling complex campaigns, large budgets, and ambitious performance targets.
• Excellent communication skills in written and spoken English.
• A collaborative, team-oriented approach with a passion for innovation and continuous improvement.

⭐️ Benefits

• Flexible hybrid working model, allowing for 60% (or more) remote work each week, tailored by each team for optimal collaboration.
• Opportunity to work remotely from abroad for up to 30 working days each year.
• Starting with 27 vacation days per year.
• Available relocation assistance, subject to prior agreement.
• Access to family services, including counselling and support.
• A variety of health and wellbeing options, including access to Wellhub.
• Comprehensive mental health support and coaching.

📐 Application Details

Start date: As of now

Working time: Full-time

Application documents: CV