Partner Marketing Manager, SMB

As the Partner Marketing Manager at Klaviyo, your primary responsibilities include executing quarterly pipeline creation targets, engaging high-impact partners through tailored initiatives, leading co-marketing campaigns, and utilizing data-driven insights to enhance strategy effectiveness. You'll collaborate with various teams to ensure alignment with SMB sales goals and optimize campaign performance for sustained business growth.

To apply for the Partner Marketing Manager position at Klaviyo, you should have at least 5+ years of experience in partner marketing or demand generation, ideally within the SMB sector. You will need strong skills in planning and executing marketing initiatives, collaborating with sales teams, and a proven track record of generating measurable results. Excellent communication capabilities and the ability to manage competing priorities will also serve you well in this role.

The Partner Marketing Manager plays a critical role in Klaviyo's growth strategy by driving pipeline creation through our SMB partner ecosystem. This role involves developing and executing impactful marketing campaigns, maximizing partner engagement, and aligning marketing activities with sales objectives to ensure that Klaviyo captures significant market opportunities and continues to grow in the SMB segment.

Klaviyo fosters a vibrant and inclusive work culture that values diversity of thought and backgrounds. As a Partner Marketing Manager, you can expect a supportive environment where creativity, collaboration, and innovation are encouraged. Klaviyo believes in empowering its employees to be their authentic selves, helping you to thrive both personally and professionally.

In your application for the Partner Marketing Manager at Klaviyo, you should highlight your expertise in partner marketing and demand generation, your ability to strategize and execute effective marketing campaigns, and your proven experience in working closely with sales teams. Emphasizing your data-driven approach to optimizing marketing performance and your strong communication skills will also enhance your candidacy for this exciting role.

When answering this question, detail your previous roles where you developed and executed demand generation campaigns for SMB audiences. Highlight specific strategies you used, the results achieved in terms of pipeline creation, and emphasize how your efforts aligned with sales objectives to drive growth.

Discuss your approach to prioritization, mentioning techniques like the Eisenhower Matrix or project management tools. Explain how you assess urgency and impact while ensuring all initiatives align with overarching business goals. Providing examples from past experiences can add credibility to your response.

To answer this question effectively, talk about specific KPIs you track such as lead quality, pipeline generation, and ROI on marketing investments. Provide examples of how you've utilized data and feedback to optimize future campaigns, demonstrating your analytical skills and proactive approach to performance measurement.

Reflect on a specific challenge with a partner, what the issues were, and how you approached the situation. Highlight your problem-solving skills, your ability to communicate effectively under pressure, and how you were able to turn that challenge into a successful partnership in the long run.

Illustrate the importance of collaboration in your marketing strategy by describing how you have worked alongside sales teams, partners, and other stakeholders to align objectives. Talk about how this synergy has led to successful outcomes and give examples of campaigns that benefited from this cooperative approach.

Share a specific instance where data analytics revealed insights that prompted you to change a marketing strategy or initiative. Emphasize how you used that data to make informed decisions, the results that followed, and the importance of being adaptable based on measured outcomes.

Discuss the marketing tools and platforms you are familiar with, such as CRM systems, email marketing platforms, analytics tools, and project management software. Emphasize your proficiency in using these tools to execute, track, and analyze marketing campaigns effectively.

Explain your process for collaborating with sales teams to ensure that marketing initiatives are aligned with their goals. Discuss methods you use to keep communication open, share insights, and adapt strategies based on sales feedback to maximize the effectiveness of both marketing and sales efforts.

Share specific strategies that you've successfully implemented to nurture relationships with high-performing partners. This could include personalized marketing campaigns, co-hosting events, or joint ventures, and emphasize the importance of understanding their unique needs to enhance engagement.

When responding to this question, convey genuine enthusiasm for Klaviyo's mission and how you resonate with the role's responsibilities. Discuss your appreciation for working in a dynamic environment and the prospect of making a tangible impact in the SMB sector through innovative marketing strategies.