SEO Lead

As an SEO Lead at ICS, you will oversee SEO project management and execution by optimizing client strategies, delivering hands-on recommendations, and maintaining an excellent overview of current campaigns. You’ll lead client calls, generate insightful reports, and develop unique propositions based on client insights while boosting market growth through strategic support and identifying new service opportunities.

To be considered for the SEO Lead role at ICS, candidates should have strong expertise in technical SEO, on-page, content production, and off-page strategies, along with experience in a client-facing environment. Excellent analytical skills, commercial awareness, and the ability to lead teams and mentorship are also crucial for this position.

The SEO Lead at ICS plays a vital role in market growth by understanding client needs and developing tailored propositions, identifying revenue gaps in client projects, and actively suggesting ways to enhance operational efficiency and client satisfaction. Your insight into upselling and cross-selling will also help drive revenue growth for the company.

Working as an SEO Lead at ICS comes with numerous benefits, including a competitive salary, 33 days of annual leave, birthday off work, and the ability to work abroad for up to 30 days per year. You will also enjoy a competitive pension scheme, life assurance, private healthcare, free weekly breakfasts, and the opportunity to attend industry events globally.

Success as an SEO Lead at ICS requires outstanding prioritization skills, the ability to manage time effectively, strong analytical capabilities, and expertise in SEO tools. Additionally, excellent communication skills and a passion for mentoring junior colleagues are essential to foster a collaborative and high-performing team environment.

When developing an SEO strategy, I start by conducting thorough keyword research and competitor analysis to identify opportunities. In collaboration with the team, we align the strategy with client objectives and continually monitor performance metrics to make data-driven adjustments. This ensures that our strategies remain effective and responsive to trends.

Certainly! One campaign that stands out was for a local business aiming to improve its online visibility. I implemented a mixed approach of on-page optimization, high-quality content production, and off-page link building. As a result, we increased organic traffic by over 60% within six months and significantly boosted the client’s revenue, showcasing the power of a well-rounded SEO strategy.

I primarily use tools like Google Analytics, SEMrush, and Moz for SEO analysis and reporting. These tools provide critical insights into traffic patterns, keyword performance, and backlink profiles. For reporting, I ensure that the data is effectively visualized to present clear findings and recommendations to stakeholders.

When faced with underperforming SEO campaigns, I conduct a deep dive analysis to identify the root causes. This can involve reviewing technical SEO issues, content relevance, and competitive positioning. Based on my findings, I pivot our strategies, testing new tactics and optimizing existing efforts to bring campaigns back on track.

In my previous roles, I have successfully managed teams of SEO specialists by fostering a collaborative atmosphere. I prioritize mentorship and continual learning, ensuring that team members have access to training opportunities. Regular check-ins and feedback loops help everyone stay aligned towards our goals.

For link building, I focus on creating high-quality, shareable content that attracts backlinks naturally. Additionally, I leverage outreach strategies by forming relationships with relevant industry websites and bloggers. I also explore partnerships and guest posting opportunities to enhance our site's authority.

I stay updated on SEO trends and algorithm changes by following respected industry blogs, attending webinars, and networking with other professionals. Additionally, I participate in SEO forums and online communities to share insights and learn from peers, which helps me implement best practices in my work.

Prioritizing tasks involves assessing client needs and campaign performance. I categorize tasks based on urgency and potential impact, making sure to allocate time effectively to high-priority accounts. Tools like project management software also help keep everything organized and on track.

Key metrics for evaluating SEO success include organic traffic growth, keyword rankings, conversion rates, and engagement metrics like bounce rate and average session duration. Keeping an eye on these indicators enables me to assess performance and adapt strategies as needed.

In a recent presentation to a client, I ensured that my report was visually engaging and focused on key performance indicators. I broke down complex data into clear insights and actionable recommendations, using storytelling to highlight our journey and results, ultimately leading to a positive discussion around future strategies.