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Senior Manager, Brand Governance - job 8 of 11

The Senior Manager, Brand Governance, will be part of the Brand Governance & Operations team within the Global Brand Management organization. This role is responsible for supporting the development and implementation of brand governance strategies, policies, processes, and the lifecycle management of brand policies, standards, and guidelines. It includes assisting in the development and implementation of risk management strategies, managing and monitoring risks, and effectively communicating with stakeholders. The Senior Manager will work closely with internal and external stakeholders to ensure compliance with brand standards and operationalize the brand and reputation risk framework. ​​

Key Responsibilities:​

  • Support the development, implementation, and ongoing management of brand governance strategies, policies, standards, guidelines, and processes.​

  • Define, implement, and manage processes and supporting platforms that operationalize the enterprise-wide brand and reputation risk framework, including facilitating risk assessments and quarterly executive reporting.​

  • Support governance initiatives related to Global Brand, including internal audits, RCSAs, etc.​

  • Support the lifecycle management of Brand Policies, Standards and Guidelines for PCAG, VIS, VPBS, Co-Marketing, etc., including launch, change control, and change management. ​

  • Support development of AE, Client and Partner collateral including VBN updates, case studies, guides, etc. ​

  • Conduct audits, develop compliance reports, and support enforcement efforts to drive adherence to brand standards.​

  • Monitor and report on key governance metrics, providing insights to improve and ensure consistent brand implementation across all touchpoints.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$105000 / YEARLY (est.)
min
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$90000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Manager, Brand Governance, Visa

Join our dynamic team at the forefront of branding as the Senior Manager, Brand Governance in Foster City! In this pivotal role within the Brand Governance & Operations team of our Global Brand Management organization, you will champion the development and implementation of brand governance strategies that safeguard and elevate our brand's integrity. You’ll be the driving force behind creating policies and processes that ensure brand compliance, while also assisting in managing and monitoring potential risks involved. Emphasizing collaboration, you'll engage with both internal and external stakeholders to successfully communicate our brand standards and operationalize our brand and reputation risk framework. Your responsibilities will include defining and managing processes that support robust risk assessments and quarterly reporting, as well as overseeing the lifecycle of brand policies and guidelines. This is your opportunity to influence brand management initiatives, from internal audits to the creation of client and partner collateral. Being a part of our team means you’ll have the chance to drive adherence to brand standards, monitor governance metrics, and provide valuable insights for continuous improvement. Dive into this hybrid opportunity where your innovative ideas and leadership will play a crucial role in shaping our brand's future!

Frequently Asked Questions (FAQs) for Senior Manager, Brand Governance Role at Visa
What are the key responsibilities of a Senior Manager, Brand Governance at our company?

As a Senior Manager, Brand Governance, you'll oversee the development and implementation of brand governance strategies and policies. Your role will also involve managing the lifecycle of brand policies and conducting audits to ensure compliance with brand standards. In addition, you will communicate with stakeholders to operationalize our brand and reputation risk framework and monitor key governance metrics to enhance brand consistency.

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What qualifications are needed for the Senior Manager, Brand Governance position?

To excel as a Senior Manager, Brand Governance, a strong background in brand management or governance is essential, usually bolstered by a degree in marketing, business, or a related field. Experience with risk management strategies and the ability to lead collaborative initiatives are vital components. Excellent communication skills are important for effectively managing stakeholder relationships.

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How does the Senior Manager, Brand Governance collaborate with other teams?

Collaboration is key for the Senior Manager, Brand Governance. You’ll work closely with various teams, including marketing, compliance, and legal, to ensure brand strategies align with corporate goals. Additionally, the role involves engaging with external partners and stakeholders, facilitating audits, and providing support during the implementation of governance initiatives.

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What opportunities for growth and development exist for the Senior Manager, Brand Governance?

In the role of Senior Manager, Brand Governance, you will not only enhance your skills in brand strategy and risk management but also have opportunities to lead cross-functional projects and initiatives. As you navigate the ever-evolving branding landscape, you'll stay abreast of industry best practices, allowing for personal and professional growth within the company.

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What does a typical day look like for a Senior Manager, Brand Governance?

A typical day for a Senior Manager, Brand Governance involves overseeing brand governance projects, collaborating with teams to ensure compliance, and conducting audits to assess brand standards. You will be managing reports and metrics, organizing risk assessments, and meeting with stakeholders to update them on governance initiatives, ensuring every day brings new challenges and opportunities for impact.

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Common Interview Questions for Senior Manager, Brand Governance
Can you describe your experience with brand governance?

When answering this question, focus on specific examples of your past roles where you developed or managed brand strategies. Highlight any frameworks or policies you implemented and the impact they had on the brand's reputation and compliance.

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How do you prioritize tasks in a role like Senior Manager, Brand Governance?

A well-structured response would include your method for assessing task urgency and importance. Discuss tools or techniques you use, as well as how you balance immediate compliance needs with long-term brand strategy goals.

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What do you consider when developing brand governance policies?

When developing brand governance policies, consider stakeholder needs, compliance requirements, and industry best practices. Highlight your approach to research and collaboration across teams to ensure the policies are practical and effective.

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How do you measure the effectiveness of brand governance initiatives?

Discuss specific metrics you utilize to evaluate the success of governance initiatives. These might include compliance rates, stakeholder feedback, or brand perception analysis. Emphasize your analytical skills to derive insights from this data.

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Can you give an example of a risk management challenge you faced?

Share a specific situation where you identified a potential risk and detail the steps you took to mitigate it. Discuss the collaboration with stakeholders and the outcome, showcasing your problem-solving and communication skills.

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How do you handle conflict amongst stakeholders regarding brand governance?

Highlight your conflict resolution skills. Discuss approaches like active listening, finding common ground, and working toward mutually beneficial solutions while keeping the brand's best interests at heart.

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What role does data play in your decision-making process?

Data is critical in brand governance for assessing risks and measuring outcomes. Emphasize your comfort with data analysis, how you use it to inform decisions, and the role it plays in driving brand strategies.

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What experience do you have with audits and compliance checks?

Discuss your previous experiences with conducting brand audits and the processes you followed. Highlight any improvements you made to enhance compliance and the methodologies you employed to ensure thorough checks.

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How do you stay updated on industry best practices in brand governance?

Elaborate on your commitment to continuous learning, such as attending relevant workshops, following industry publications, or participating in professional networks to stay informed of the latest trends and regulatory changes.

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What strategies do you employ to enhance brand compliance across teams?

Discuss your strategies for promoting brand compliance, such as regular training sessions, clear communication of policies, and establishing a supportive culture where teams feel empowered to uphold brand standards.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 3, 2025

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