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PPC Specialist - Pod Lead

Background

The7stars is unlike any other agency. The distinction started the day we launched in 2005 when we named ourselves after a pub, but more importantly when we made a promise that we were going to do things differently.

And this commitment has stuck with us. It guides how we work, how we think and how we treat one another and can be expressed in a single word.

Freedom.

Our Freedom philosophy lives across our entire business from people, product and planning. It means we plan & buy media how we want, develop careers how we want, take holiday when we need it, invent tools when we need them, give people a platform to speak up, question and express themselves freely - but more importantly it has allowed us to create an amazing place to work.

We have a unique working environment and open structure which encourages personal development through client contact, team work, training, exposure to all media and internal teams – and a “sky’s the limit” approach to your growth within the agency.

In 2024 we have achieved our 12th year in a row as a Sunday Times Top 100 company to work for and in 2023 were awarded Campaign’s number one media agency to work for accolade for the second year running.

The7stars is c300 passionate media people that are able to focus purely on creating great work for our clients. Clients such as Warner Music, Entain, Suzuki, Gousto, Freemans and The People’s Postcode Lottery. UK focused, we also operate within an agile global network of like-minded friends, extending our client portfolio into Europe and the US.

If thinking freely and with integrity is your bag, then the7stars is an agency you should meet.

The PPC Specialist - Pod Lead is a highly skilled paid search specialist with extensive experience and a proven track record in the field. This role requires a strategic and tactical approach to managing a team of specialists and overseeing a portfolio of client accounts. The PPC Pod Lead will drive best-in-class, innovative work, enhance team expertise, and improve output efficiency through advanced automation and processes. This role involves building strong relationships with clients and key suppliers and contributing to the agency’s growth and industry recognition.

Key Responsibilities

Client Work & Innovation

  • Develop, own and drive advanced paid search strategy for selected accounts in portfolio.
  • A leader in innovation across the team – from inception of idea to delivery.
  • Lead the development and delivery of testing roadmaps for your clients, focusing on search and wider digital maturity.
  • Confidently present analysis, updates, and strategic recommendations to senior stakeholders.
  • Ensure excellent attention to detail is maintained across Pod and best practice is being followed by all junior team members.
  • Ensure all clients in patch have growth/testing roadmaps.
  • Deliver award-winning work across your patch.

Collaboration

  • Work with wider PPC, client, and other specialist teams to deliver integrated cross-channel campaigns.
  • Maintain strong relationships with media owners and technology platform providers.
  • Stay updated with PPC and performance industry trends, developments, product releases, and new technologies.

Team Management & Leadership

  • Lead the team by example, supporting and encouraging continuous improvement in team performance.
  • Set objectives and provide ongoing support for direct reports and junior team members.
  • Ensure all junior team members have actionable PDP, with SMART objectives.
  • Carry out weekly 1-2-1s with all team members, following up over email where necessary.
  • Work with the Head of Search and Paid Search Business Directors to evaluate and future-proof team training and development.

Operations & Commercial

  • Be accountable for best-in-class work delivered on your accounts portfolio by consistently identifying areas to improve performance on your accounts.
  • Be responsible for carrying out team and agency processes that improve quality and accuracy, including QA, optimisation, and automation.
  • Support wider team initiatives, Paid Search Business Directors and Head of Search in driving Search Excellence, Digital Maturity and contribute to Industry recognition.
  • Contribute towards team wide same store growth targets.

Essential

  • A track record of working on PPC Retail-focused accounts with annual budgets in excess of £500k, either as a senior account manager or account director.
  • Evidence of delivering exceptional performance through solid analysis, advanced testing and first-class execution that adds business value to clients’ bottom-line.
  • Proven ability to use Google Ads, Microsoft Advertising and SA360 platforms at an expert level, including optimal use of bidding strategies, offline conversions, and custom variables.
  • Experience working across large retail accounts, with knowledge of feeds, tactics and ways of working in this vertical.
  • Evidence for advanced use of Automation and Feed-based solutions that drive efficiency at scale.
  • Solid understanding of industry best practice versus Google best-practice – and the right balance between the two
  • Expert knowledge of measurement methodologies, privacy-centric features and attribution within Google Ads, GA and SA360
  • Passion for delivering innovation and award-winning work through implementational planning and buying.
  • Experience in leading, motivating and managing a small team.

Desirable

  • Experience across Amazon Sponsored Products, Retail Media, and the Adobe analytics stack.

Benefits

    • Uncounted holiday & wellbeing (Star) days
    • Flexible & hybrid working (4 days per week in the office)
    • Work from anywhere for up to 2 weeks of the year
    • Free breakfast & company bar
    • New Business Bonus eligible in your first year as a 7stars employee
    • Personal finance advice
    • Discretionary summer profit share bonus and Christmas bonus
    • Private Medical Insurance
    • Choice of 5 gyms
    • Season ticket Loan
    • Cycle to work Scheme & Techscheme
    • Life Assurance, critical Illness cover & income protection
    • Enhanced family friendly policies, including Shared Parental & Adoption Leave
    • Royal London pension (8% employer contributions up to £35k, 5% thereafter)
    • Employee assistance programme & MHFA trained colleagues

 

The7stars is committed to creating a diverse environment, where employees feel empowered to share different ideas, perspectives and experiences in a collaborative and creative work environment. Equality and inclusion are at the heart of our culture. All qualified applicants will receive consideration for employment without regard to age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (which includes colour, nationality and ethnic or national origins), religion or belief, sex or sexual orientation.

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About PPC Specialist - Pod Lead, the7stars

Are you ready to take the reins as a PPC Specialist - Pod Lead at The7stars? We’re on the lookout for someone who’s not just skilled, but passionate about redefining the standards of paid search. Founded in 2005, The7stars has thrived on a philosophy of freedom, allowing our team of over 300 media enthusiasts to excel in their roles and innovate across various campaigns, with notable clients such as Warner Music and Suzuki. In this role, you will lead a talented team, driving advanced PPC strategies while ensuring that each client’s growth roadmap is meticulously executed. You’ll thrive on creativity, as your innovative insights pave the way for standout ad campaigns. Whether you’re collaborating cross-channel or engaging with clients, your leadership will leave a profound impact on your team’s performance and on the agency’s prestigious standing within the industry. We believe in nurturing your growth through training and open communication, so you’ll be conducting regular one-on-ones with junior team members to promote their development. Your expertise will shine as you navigate Google Ads and Microsoft Advertising platforms, all while fostering strong relationships with media owners. And the perks? Flexible working arrangements, unlimited holiday days, and the excitement of a company culture that rewards initiative. Join us at The7stars, where your contributions will not only drive results but will also pave the way for future innovation in the media landscape.

Frequently Asked Questions (FAQs) for PPC Specialist - Pod Lead Role at the7stars
What are the key responsibilities of the PPC Specialist - Pod Lead at The7stars?

As a PPC Specialist - Pod Lead at The7stars, your key responsibilities include developing advanced paid search strategies for selected accounts, leading innovative projects from concept to delivery, and ensuring that best practices are maintained across your team. You’ll also present strategic recommendations to senior stakeholders and oversee a portfolio of client accounts, which includes maintaining strong relationships with media owners.

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What qualifications are required for the PPC Specialist - Pod Lead position at The7stars?

The ideal candidate for the PPC Specialist - Pod Lead role at The7stars should have a proven track record in PPC with retail-focused accounts, managing annual budgets exceeding £500k. You should possess expertise in Google Ads and Microsoft Advertising, alongside experience in advanced automation and feed-based solutions. Leadership experience is also essential, as you’ll be guiding junior team members in this dynamic work environment.

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How does The7stars promote growth and development for the PPC Specialist - Pod Lead?

At The7stars, we strongly emphasize personal growth and development for our PPC Specialist - Pod Lead. We offer continuous learning opportunities, conduct regular one-on-ones to discuss individual development plans, and encourage team collaboration. As part of our culture of freedom, you will have the autonomy to develop testing roadmaps and best-in-class strategies, further enhancing your skills in a supportive environment.

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What is the team culture like for the PPC Specialist - Pod Lead at The7stars?

The team culture at The7stars for the PPC Specialist - Pod Lead role is collaborative, encouraging, and innovative. We pride ourselves on our open structure where creative ideas are valued, and teammates are empowered to express their thoughts freely. The environment promotes teamwork and excellence, making it a fantastic place to develop relationships with colleagues and clients alike.

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What benefits do PPC Specialists - Pod Leads receive at The7stars?

PPC Specialists - Pod Leads at The7stars enjoy a range of exciting benefits, including uncounted holiday days, flexible working arrangements, personal finance advice, and participation in the company's discretionary summer profit share. Additionally, our comprehensive benefits package includes private medical insurance, gym memberships, and enhanced family policies, ensuring a well-rounded work-life balance.

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Common Interview Questions for PPC Specialist - Pod Lead
How do you approach developing a PPC strategy for a new client?

When developing a PPC strategy for a new client, I start with thorough market research and competitor analysis to identify opportunities. I then set clear goals aligned with the client’s business objectives and craft a tailored approach using appropriate keywords and ad copy, constantly optimizing based on performance data.

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Can you explain your experience with Google Ads and Microsoft Advertising?

I have extensive experience using both Google Ads and Microsoft Advertising platforms, managing multi-channel campaigns, and leveraging advanced bidding strategies to optimize ROI. I’m skilled at utilizing features like offline conversions and custom variables to enhance campaign performance.

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What testing methods do you employ in your PPC campaigns?

I employ A/B testing, multivariate testing, and scenario testing in my PPC campaigns. This approach allows me to experiment with different ad copies, landing pages, and targeting options to identify the most effective combinations for maximizing conversion rates.

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How do you stay updated on PPC industry trends?

I stay updated on PPC industry trends by subscribing to leading marketing blogs, participating in online communities, and attending industry conferences. This keeps my strategies fresh and informed by the latest developments.

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Describe your leadership style when managing a PPC team.

My leadership style is supportive and collaborative. I focus on setting clear objectives and providing ongoing feedback to my team. I encourage open communication and foster an environment where team members feel comfortable sharing their ideas and challenges.

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How do you measure the success of a PPC campaign?

I measure the success of a PPC campaign through various KPIs such as click-through rates, conversion rates, and ROI. Regularly analyzing these metrics allows me to make data-driven decisions for future optimizations and improvements.

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What challenges have you faced in PPC management and how did you overcome them?

One challenge I faced was low ad performance due to intense competition. I overcame this by conducting a detailed competitor analysis, refining my targeting strategies, and leveraging automation tools to streamline bidding processes.

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How do you handle underperforming PPC accounts?

For underperforming PPC accounts, I conduct a thorough audit to identify performance bottlenecks. I implement necessary changes such as revising ad copy, adjusting bids, and reallocating budgets to improve overall campaign performance.

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What role does data analysis play in your PPC strategies?

Data analysis plays a critical role in my PPC strategies. It informs every decision, from keyword selection to budget allocation. I dive into analytics to understand user behavior and campaign performance, which allows me to continuously optimize and refine my approach.

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Can you provide an example of a campaign you've successfully led?

Absolutely! I led a campaign for a retail client where I implemented a robust testing strategy and utilized advanced bidding techniques. This resulted in a 30% reduction in cost-per-acquisition and enhanced customer engagement, significantly boosting overall sales performance.

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The7Stars was founded in 2005 and is headquartered in London, United Kingdom. The company's line of business includes preparing advertising and placing such advertising in periodicals, newspapers, radio and television, and other media outlets.

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Full-time, hybrid
DATE POSTED
April 11, 2025

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