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Growth Marketing Manager

First of all - Thank You!

This probably isn’t the first job description you’ve read today. Maybe this is one of over 100 you reviewed this week. So, before we go any further, we want to stop and say thank you for considering this role. We know you have options and we’d like you to consider adding us to that list.


About Leadr:

At Leadr, we’re on a mission to rid the world of bad management, by empowering middle managers to become exceptional leaders who transform the culture and outcomes of their teams.


Today, too many companies leave managers to fend for themselves, resulting in a 60% failure rate within their first two years for first-time leaders. The rapid growth of AI is worsening this problem, as the purview of the modern manager expands. While many organizations respond to these challenges with internal training programs, these are frequently relegated to already overwhelmed HR leaders, who are taught to prioritize compliance and administration rather than genuinely improving team clarity, cohesion, and performance.


We see middle managers differently: they are the heartbeat of company culture and the driving force behind team results. At Leadr, we build AI-powered software tools that improve quality of life for those managers, while coaching them toward better leadership and outcomes – paired with hands-on training for these leaders to teach them the most critical skills overlooked by companies.


When you join Leadr, you’re committing to help us tackle this important and rewarding challenge: transforming how people lead.


Your Role:

We’re seeking an entrepreneurial, results-driven Growth Marketing Manager to shape our marketing engine from the ground up. We’re looking for someone to challenge our assumptions, rebuild the way we’ve approached brand and GTM since day one, and operate quickly, with high autonomy, to experiment, pivot, and deliver. This role offers tremendous growth potential for the right candidate, and predicated on results, potential to quickly progress in career and build a high-powered team.


What makes this role difficult is the amount of territory to be covered: brand, content, demand gen, website, product marketing, and more are all fair game. This position will need to operate with high trust and direct collaboration with our executive team to ruthlessly prioritize before building and executing on a plan.


Key Responsibilities
  • Develop a renewed marketing strategy for our brand
  • Experiment with opportunities to drive inbound lead flow
  • Test channels, measure results, and double down on what works
  • Establish marketing KPIs and reporting frameworks
  • Collaborate closely with Sales, Product, Customer Success, and Operations
  • Manage marketing stack individually, until programs are developed enough to warrant additional resource


Qualifications
  • 3-5 years experience in B2B marketing, preferably SaaS
  • Proficient with Hubspot marketing suite
  • Experience with CMS platforms, preferably Hubspot
  • Excellent written and verbal communication skills
  • Experience with a fast paced, high growth environment is a plus


The Ideal Candidate Is...
  • Entrepreneurial by default
  • A “T-shaped” marketer (generalist, not specialist)
  • Comfortable taking direction and running with high autonomy
  • A strategic thinker who isn’t afraid to roll up their sleeves
  • Adept at proactive communicationHas strong opinions, loosely held
  • Actively experimenting with the latest AI tools


Details + Benefits of Joining our Team
  • This role is located at our offices in Plano, TX.
  • AWARD-WINNING CULTURE: At Leadr, we’re proud to foster a workplace where people thrive. We've been recognized as one of The Dallas Morning News Best Places to Work every year from 2022 to 2024, earning the prestigious Best at Values award. We ranked #12 on Will Reed’s Top 100 Workplaces and #8 on LinkedIn’s Top Startups—because we believe people deserve to be led and developed, not just managed.
  • An opportunity to work in a Tech start-up with unlimited growth potential.
  • We offer PTO, Paid Holidays, Flex Holidays, etc.
  • Medical insurance offered (health, dental, vision, life)
  • We are committed to developing you as a leader and providing career growth throughout your employment with us.
  • We promise to care for you as a person, and have meaningful conversations with you so you have the clarity and support you need to do your best work!


Leadr is an Equal Opportunity Employer. Our goal is that everyone, regardless of their culture, background, and perspective, has the opportunity to love Mondays as much as Fridays. Thank you again for your time and interest!

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What You Should Know About Growth Marketing Manager, Leadr

At Leadr, we’re on a mission to transform the way people lead, and we're looking for a Growth Marketing Manager to help us achieve this goal. Based in Plano, Texas, this is not just another role; it's an invitation to redefine how brands operate with a fresh marketing strategy and innovative thinking. If you're an entrepreneurial spirit excited about diving into all aspects of marketing, from content creation to demand generation and product marketing, then this could be the perfect fit for you. You'll be tasked with the exhilarating challenge of developing our brand and shaping our marketing engine from the ground up. Your autonomy will be key as you test strategies, measure results, and pivot accordingly. You'll collaborate closely with our executive team and other departments, ensuring that our mission of empowering middle managers resonates across our marketing initiatives. With a supportive leadership culture and a commitment to your career growth, Leadr empowers you to innovate, take risks, and truly make an impact. If you’re looking for a role where you can experiment with the latest AI tools, establish effective KPIs, and directly influence the success of our company, we can’t wait to meet you!

Frequently Asked Questions (FAQs) for Growth Marketing Manager Role at Leadr
What are the responsibilities of a Growth Marketing Manager at Leadr?

The Growth Marketing Manager at Leadr will develop a renewed marketing strategy, experiment with inbound lead generation, establish marketing KPIs, and collaborate with various departments to optimize growth strategies. This role is comprehensive, covering brand development, content, demand generation, and more.

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What qualifications do I need to apply for the Growth Marketing Manager position at Leadr?

Candidates should have 3-5 years of experience in B2B marketing, preferably in a SaaS environment. Proficiency with the Hubspot marketing suite and CMS platforms is essential, along with excellent communication skills and experience in a fast-paced, high-growth environment.

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Is there room for growth as a Growth Marketing Manager at Leadr?

Absolutely! At Leadr, the Growth Marketing Manager role offers tremendous growth potential. You’ll have the opportunity to lead initiatives and build a high-powered team, with career advancement tied to your results and contributions.

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What should I expect from the company culture when working as a Growth Marketing Manager at Leadr?

Leadr prides itself on its award-winning culture, recognized as one of The Dallas Morning News Best Places to Work. You'll find a supportive environment focused on professional development and meaningful conversations that foster personal and team growth.

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What tools and systems will I be using as a Growth Marketing Manager at Leadr?

You will primarily work with the Hubspot marketing suite and various digital marketing tools. As the marketing programs evolve, you might also integrate new AI-driven tools to enhance efficiency and effectiveness in your strategies.

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Common Interview Questions for Growth Marketing Manager
Can you describe your experience with B2B marketing in a SaaS environment?

When answering this question, focus on specific campaigns or strategies you've implemented in past roles, adjusting the depth of your explanation based on your experience level. Highlight success metrics and demonstrate your understanding of the challenges unique to B2B SaaS markets.

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What is your approach to developing a marketing strategy from scratch?

Discuss your methodology for market research, audience segmentation, and competitor analysis. Emphasize how you would engage cross-functional teams to gather insights and ensure alignment while building a roadmap to achieve specific marketing goals.

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How do you measure the effectiveness of your marketing campaigns?

Explain your framework for setting KPIs and using analytics tools to monitor campaign performance. Provide examples of metrics you prioritize and decisions you've made based on performance data in previous roles.

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What are some innovative marketing tactics you've tried in the past?

Share specific examples of creative marketing tactics that have driven successful outcomes. Emphasize your willingness to experiment and adapt to changing market dynamics while staying true to brand values.

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How do you prioritize projects when facing multiple marketing initiatives?

Discuss your prioritization framework, such as assessing impact versus effort, and how you use communication with stakeholders to align on priorities. Share an example of a challenging prioritization scenario and how you navigated it.

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In your opinion, what role does AI play in modern marketing?

Provide insights into the current trends surrounding AI in marketing, such as personalization, customer segmentation, and predictive analysis. Share examples of tools or processes you've used that involve AI and how they benefited your campaigns.

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Describe a challenging marketing problem you've solved and the approach you took.

Choose an example that showcases your strategic thinking and problem-solving skills. Focus on the challenge, your analytical process, the solution you implemented, and the results achieved as a consequence of your actions.

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How do you ensure alignment between marketing and sales teams?

Discuss strategies you use for fostering collaboration, such as regular meetings, shared goals, and joint campaigns. Share an example of a successful alignment initiative you've led in the past.

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What is your experience with content marketing and creating engaging content?

Talk about your content creation process, including how you identify topics, conduct research, and ensure that content resonates with your target audience. Provide examples of content that performed well in previous campaigns.

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How do you stay updated with the latest marketing trends and tools?

Emphasize your commitment to continuous learning, whether through industry blogs, webinars, networking events, or online courses. Share specific sources you follow and how you’ve applied new knowledge to your work.

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Our mission is to develop 1M leaders through our people development software.

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Full-time, on-site
DATE POSTED
April 14, 2025

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