Specialist, Field & Partner Marketing
- Support direct business goals by planning executing all field events, including conferences, regional seminars, webinars, and joint partner events.
- Seek new opportunities to generate demand through third-party vendors.
- Develop initiatives that resonate with the target audience, ensuring target account engagement and pipeline generation.
- Work closely with our NA Partner Marketing Manager, identifying opportunities and driving partner marketing activities in order to help our partner ecosystem to generate demand.
- Work closely with the Corporate Demand Generation team, primarily the Strategic Campaigns and Digital (SEM & SEO) Marketing Specialists.
- Design, plan, and launch industry campaigns that will drive awareness.
- Track, measure, and report on the performance of field marketing campaigns and suggest improvements.
- Analyze market/industry trends to identify opportunities and advise marketing strategies based on best practices.
- Collaborate with other Liferay marketing teams across the globe to exchange ideas and best practices.
- Support the execution of Customer events as needed.
- Assist with the broader field marketing team initiatives as needed.
- Degree in Marketing or Business, or comparable education/experience
- 2/4 years experience in Field Marketing/Channel Marketing (within IT industry a plus)
- Experience in managing end-to-end events programs.
- Excellent written and verbal communication skills
- Ability to handle multiple projects with tight deadlines
- Experience managing 3rd party providers
- Familiarity and experience with reporting tools and methodologies.
- Ability to work within a global organization, collaborating across different cultures, time zones and geographies.
- Self-starter, quick learner, self-motivated, proactive beyond your duty
- Are organized with a proven ability to manage tasks and schedules
- Can think analytically and use a data-driven approach
- Possess a strong work ethic/motivation
- Fosters a culture of cooperation and collaboration
- Communicate effectively
- Curious, passionate, and accountable
- Salary package w/ competitive benefits according to qualifications and experience
- Opportunities to take responsibility, grow professionally, and Stay Nerdy
- A positive and collaborative work culture
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Liferay, Inc., is an open-source company that provides free documentation and paid professional service to users of its software. Mainly focused on enterprise portal technology, the company has its headquarters in Diamond Bar, California.
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