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Technical Content Marketing Lead

LI.FI is simplifying multi-chain DeFi for traditional financial institutions, fintechs and service providers by offering a unified API to access all on-chain liquidity across major blockchains for best price same-chain and cross-chain swaps. We are a passionate team on a mission to enable a fairer, more decentralised world. Apart from the tech, we care a lot about user experience and aim to make complex technologies accessible to everyone.

Setting yourself up for success

  • Take a moment to read the job description before applying. We want to make sure this role is the right fit for you, so you don't spend time on an application that isn’t aligned with your experience. If this one doesn't quite match, we encourage you to submit your resume to our talent pool!

  • Focus on your application, there's no need to reach out to team members directly. We review all applications thoroughly, so rest assured your submission will be carefully considered! If you have questions about which role might be the best fit for you, feel free to reach out to career@li.finance.

  • To apply, please submit your resume detailing your relevant experiences and competencies. We love to see how your work has made a difference—whether it’s improving processes, increasing efficiency, or leading a project to success, so be sure to highlight this in your resume!

A quick run-down of the job

We are looking for a passionate Technical Content Marketing Lead who can independently create, manage, and scale high-impact B2B content initiatives that drive education, brand authority, and growth. You’ll translate complex technical topics (ie. APIs, blockchain, interoperability, bridging, DeFi, etc) into clear, compelling narratives that resonate with both technical and business audiences.

Starting as an individual contributor, you should be highly motivated to establish our thought leadership in the web3 space while collaborating closely with product, business development, and marketing teams to align messaging and campaigns.

What you'll do

  • Lead the creation and execution of technical content strategies across blog posts, whitepapers, case studies, partner content, and product explainers.

  • Partner with subject matter experts across product, engineering, and business teams to develop accurate, high-quality, and accessible technical content.

  • Own and evolve our technical content calendar to support awareness, enablement, and lead generation goals.

  • Distill complex concepts into digestible materials tailored for various B2B audiences.

  • Collaborate with BD, marketing, and design teams to ensure consistent messaging across channels.

  • Represent the company at industry events through written coverage, technical speaker support, and occasional speaking engagements.

  • Analyze content performance metrics to inform future content strategy and optimization.

What makes a good candidate

  • 3–5 years of relevant experience in technical content writing, content marketing, or developer marketing within the blockchain, DeFi, fintech, or SaaS industries.

  • Deep understanding of blockchain, DeFi, Web3 ecosystems, and related technical concepts.

  • Strong portfolio of technical writing that demonstrates an ability to simplify complex topics for B2B audiences.

  • Excellent written and verbal communication skills, with a keen attention to detail and editorial quality.

  • Proven ability to work cross-functionally and manage multiple content projects simultaneously.

  • Comfortable interviewing internal stakeholders and external partners to develop original technical stories and insights.

  • Experience working in a fast-paced, high-growth, remote environment is a plus.

Company culture

  • Embracing the differences

    • Embrace your own differences

    • Respect and welcome the unique qualities of others

    • See others’ differences as an opportunity to grow

  • Own it, do it

    • Own tasks end-to-end

    • Hold yourself to a high bar for execution

    • Make bold decisions, and be accountable

    • Understand your limitations and seek for help

  • Fail forward

    • Try - don’t be afraid to fail

    • Learn - don’t make the same mistake twice

    • Adapt - grow with the experience

  • Have fun together

    • Take the time to get to know and understand each other better

    • Don’t take yourself too seriously and keep it light-hearted

    • Fun should be coming from a place of love and respect

What you’ll get

  • Annual team offsites (Thailand in 2023 and Vietnam in 2024 were a blast, Marrakech in March 2025 was blast-ier; let’s see what happens in 2026!)

  • 30 days of PTO

  • Flexible remote days

  • Flexible working hours

  • Equity participation from day 1

  • Entitlement to work computer (choice of equipment)

  • 1 Conference per year near your city of residence

  • An annual 1,000€ personal development budget once you have worked 6+ months (pro-rated the first year)

  • A one-time 1,000€ remote budget to use on coworking, office setup, etc.

If you join us as an independent contractor, you’re only entitled to the first five benefits of this list.

Application process

Setting yourself up for success starts with the application! Click here to discover valuable tips that will help you navigate our application process effectively.

LI.FI is an equal opportunity employer. We encourage individuals of all backgrounds to apply. Join us in our dedication to fostering a workplace that values and respects each team member's unique contributions..

Shortlisted candidates will undergo a comprehensive interview process, including a people operations interview, a take-home assignment, a meet-the-team & founder interview, and a reference check.

For more information, visit our page detailing our hiring process!

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What You Should Know About Technical Content Marketing Lead, LI.FI

At LI.FI, we're on an exciting journey to simplify multi-chain DeFi for traditional financial institutions and service providers with our innovative unified API. We're on the lookout for a passionate Technical Content Marketing Lead who can make complex technology accessible through engaging and informative content. If you have a knack for transforming intricate topics like APIs, blockchain, and DeFi into relatable narratives, this role could be the perfect fit! You would be responsible for leading the creation and execution of a variety of technical content, including blog posts, whitepapers, and case studies, all while collaborating closely with product and marketing teams. Your ability to distill complex concepts into engaging content for B2B audiences will be key in establishing our brand as a thought leader in the web3 space. Plus, you’ll have the chance to represent LI.FI at industry events, helping us strengthen our presence in the tech community. Join us if you're eager to make an impact and grow with a team that values creativity, learning, and collaboration. Your journey towards revolutionizing the DeFi space starts here!

Frequently Asked Questions (FAQs) for Technical Content Marketing Lead Role at LI.FI
What are the responsibilities of a Technical Content Marketing Lead at LI.FI?

As a Technical Content Marketing Lead at LI.FI, you will be responsible for developing and executing high-impact content strategies that resonate with both technical and business audiences. This includes creating blog posts, whitepapers, and case studies, partnering with subject matter experts, managing the technical content calendar, and analyzing content performance metrics to inform future strategies.

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What qualifications are required to apply for the Technical Content Marketing Lead position at LI.FI?

To be eligible for the Technical Content Marketing Lead role at LI.FI, you should possess 3-5 years of relevant experience in technical content writing or content marketing, particularly within blockchain or fintech industries. You should have a solid understanding of blockchain and DeFi, an impressive portfolio showcasing your technical writing skills, and excellent communication abilities.

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How does LI.FI support the professional development of a Technical Content Marketing Lead?

LI.FI is committed to the growth of its employees. As a Technical Content Marketing Lead, you will receive an annual personal development budget of €1,000 after six months of employment, allowing you to invest in your skills. Plus, you’ll also have opportunities to attend industry conferences to expand your knowledge and network.

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What cultural values does LI.FI prioritize in the workplace for the Technical Content Marketing Lead role?

LI.FI embraces a culture that values diversity, accountability, learning from failures, and collaboration. As a Technical Content Marketing Lead, you will be encouraged to take bold initiatives, work closely with your team, and maintain a light-hearted spirit while aiming for excellence.

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What type of candidates is LI.FI looking for in their Technical Content Marketing Lead?

LI.FI seeks candidates who are highly motivated, adaptable, and possess a deep understanding of technical content needed to bridge the gap between complex topics and B2B audiences. We're looking for someone who thrives in a fast-paced remote environment and has a proven track record of managing multiple projects effectively.

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Common Interview Questions for Technical Content Marketing Lead
What steps do you take to create engaging technical content?

To create engaging technical content, I start by understanding the target audience and their needs. I conduct research on the topic and collaborate with subject matter experts to ensure accuracy. Then, I focus on distilling complex information into clear, digestible formats while highlighting key benefits and use cases.

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How do you measure the success of your content marketing efforts?

I measure the success of content marketing efforts by analyzing key performance metrics such as engagement rates, traffic sources, conversion rates, and lead generation. Using analytics tools, I gather insights that inform future content strategies and help optimize existing materials.

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Can you describe your experience with managing a content calendar?

In my previous roles, I effectively managed a content calendar by outlining publication schedules aligned with marketing campaigns and business objectives. I coordinated with different teams to ensure content was timely, relevant, and properly resourced, tweaking the calendar as necessary based on performance data and ongoing feedback.

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How do you approach collaboration with technical teams for content creation?

I approach collaboration with technical teams by fostering open communication and building relationships based on trust. I schedule regular check-ins, actively seek their insights, and provide them with a clear outline on what’s required for the content, ensuring any technical jargon is explained in a consumer-friendly manner.

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Give an example of a complex topic you've simplified in your writing.

In one of my previous projects, I wrote an article on blockchain interoperability. I simplified the concept by using relatable analogies and breaking down technical processes into step-by-step explanations, ensuring both technical and non-technical audiences could grasp the ideas effectively.

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What techniques do you use to ensure the quality of your content?

To ensure the quality of my content, I employ techniques such as thorough research, peer reviews, and editorial checklists that cover clarity, structure, and accuracy. I also seek feedback from stakeholders and constantly revise my drafts based on their input.

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How do you keep up with trends in the blockchain and DeFi space?

I stay current with trends in the blockchain and DeFi space by subscribing to industry newsletters, attending webinars, and following thought leaders on social media. Additionally, I participate in relevant online forums and communities where discussions on emerging technologies take place.

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Describe your ideal work environment as a Technical Content Marketing Lead.

My ideal work environment as a Technical Content Marketing Lead is one that fosters creativity and collaboration. I thrive in situations where open communication is encouraged, team members share diverse perspectives, and there are opportunities for continuous learning through discussions and mentoring.

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What strategies do you use to create content that resonates with both technical and non-technical audiences?

I focus on understanding the audience and delivering content in an engaging, relatable manner. Using stories, practical examples, and avoiding jargon where possible helps bridge the gap. I also create separate sections catering to technical audiences while keeping core messages accessible.

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What motivates you to pursue the Technical Content Marketing Lead position at LI.FI?

I am motivated to pursue the Technical Content Marketing Lead position at LI.FI because of the company’s innovative approach to simplifying DeFi and its commitment to accessibility. I believe I can contribute significantly by creating compelling, informative content that helps empower businesses to leverage multi-chain technologies.

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Full-time, remote
DATE POSTED
April 16, 2025

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