Graphic & Video Content Specialist

Graphic & Video Content SpecialistHow this Role Makes an Impact The Imagine team is a growing company, and we are inviting a creative Graphic & Video Content Specialist to join our team! The Graphic & Video Content Specialist will help drive marketing initiatives, boost audience engagement, and elevate the overall brand presence of our organization. This person will create engaging and on-brand graphic and video content to ultimately drive business growth.The Imagine team has a reputation for excellence, and we will provide you with the tools needed to succeed in this role. This is an ideal position for someone who is passionate about creative design and multimedia production, with a keen eye for detail and a strong understanding of brand consistency.Essential Duties Develop engaging visual assets for both digital and print media, including social media posts, website banners, email templates, infographics, ads, and promotional materials.Maintain brand consistency across all visual content, ensuring it aligns with the company’s overall aesthetic and messaging.Collaborate with the marketing team to design compelling visual content for various campaigns.Conceptualize, shoot, and edit videos for a variety of platforms (social media, YouTube, website, etc.), including promotional videos, tutorials, product demos, testimonials, and event coverage.Utilize video editing tools (Adobe Premiere Pro, Final Cut Pro, etc.) to add graphics, animations, and special effects to enhance storytelling and engagement.Optimize videos for different formats, ensuring they are tailored for various platforms (Instagram, Facebook, YouTube, TikTok, etc.).Create motion graphics and animations to complement video content, such as logo animations, lower-thirds, title sequences, and dynamic elements to enhance viewer engagement.Integrate animations and graphic elements into video content to support brand storytelling.Work with the marketing and social media teams to plan and execute content calendars that align with marketing goals and seasonal campaigns.Ensure all graphic and video content aligns with marketing objectives, brand voice, and messaging guidelines.Suggest and create creative content formats that resonate with the target audience and maximize engagement.Develop storyboards for video projects, ensuring that content aligns with project goals and brand guidelines.Collaborate with the team to brainstorm ideas for new video and graphic content that can be used across marketing campaigns.Work closely with cross-functional teams (marketing, sales, product, design) to ensure the successful creation and delivery of multimedia content.Take constructive feedback from stakeholders and make revisions to graphics and videos as necessary.Monitor the performance of graphic and video content across platforms and provide insights on audience engagement.Make data-driven recommendations for optimizing content based on performance metrics and trends.Organize and maintain media assets, including raw footage, final videos, and design files.Ensure timely delivery of content for campaigns, ensuring deadlines are met.Other duties as assigned.Education and/or Experience Needed Bachelor’s degree in Graphic Design, Video Production, Multimedia Arts, Marketing, or a related field.2+ years of experience in graphic design and video production, with a strong portfolio showcasing both skill sets.Qualifications You Must Have Proficiency in design software (Adobe Creative Suite – Photoshop, Illustrator, InDesign) and video editing software (Premiere Pro, After Effects, Final Cut Pro, etc.).Experience with motion graphics, animation, and video post-production techniques.Knowledge of video formats, resolutions, and optimizing content for different social media platforms, including social media trends, platform-specific video requirements, and best practices.Strong understanding of graphic design principles (typography, color theory, composition) and video storytelling.Ability to work independently and manage multiple projects simultaneously while maintaining high-quality standards.Attention to detail and a passion for creative problem-solving.Strong communication skills and the ability to collaborate in a team environment.Experience with 3D modeling or animation tools (Blender, Cinema 4D, etc.) preferred. Familiarity with web design and basic HTML/CSS preferred.Experience with content management systems (CMS) and scheduling tools preferred.Employment Type Full-Time, Exempt Reporting Structure Director of Marketing Operations Work Environment Working conditions are normal for an office environment. Occasional travel may be required. At ImagineSoftware, we have a role to play in contributing to an inclusive world. We work every day to lead with our values and beliefs that enable you to develop your potential and bring your full self to the workplace. Our culture of diversity and inclusion enables more creative thinking and better ideas for addressing a more diverse market. We hire driven people from all backgrounds because it makes us a great company, and because it’s the right thing to do. If you share these values, you will find a home at ImagineSoftware.