Sr. Market Research Manager - job 1 of 2

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.

Are you passionate about impacting the careers of hundreds of millions of professionals? Are you an expert Market Researcher with a proven track record in the consumer and/or B2B Internet space?  We are looking for a product-savvy and influential Market Researcher to create and nurture a lasting relationship between LinkedIn and our members/customers.

The Sr. Market Research Manager will partner closely with product marketing and brand marketing to drive the research and insights strategy and execution across the entire LinkedIn platform. This position sits in the Market Research team within the broader Marketing organization that is responsible for driving understanding of LinkedIn’s member and customer audiences. This role would entail working on a variety of topics across the entire ecosystem, including Consumer and our Monetization lines. The researcher in this role will need to have a strategic point of view, strong narrative building skills and the ability to connect the dots across various parts of the business. 

We’re excited about research leaders who have a strong results orientation and know how to create value in an agile, fast paced, high performing environment.  

What you will do:

• Initiate, lead, and execute research to answer high priority business questions such as: Business Health (e.g. Brand Trackers), Product and Marketing Assessment (e.g. Features tests, Concept Testing), Audience and Category assessments (e.g. Audience Segmentation and Targeting) 

• Design and recommend best research methodology (qual/quant/behavioral) to answer complex business questions and manage end-to-end research projects, building on expertise in research and statistics to address key business challenges 

• Scope and design global research projects/action plan with key business goals and planning timelines in mind

• Draft questionnaires and discussion/interview guides

• Manage end-to-end project set-up and execution (in-field) in close collaboration with the research operations team or external vendors

• Analyze data (using a variety of tools and resources) - includes survey-based data and linking to behavioral data when relevant

• Translate research findings into clear business implications and partner closely with Brand and Product marketing teams to communicate results and drive action

• Develop your curiosity and understanding of the LinkedIn ecosystem, our competitive landscape and the mindset of LI members and customers 

Basic Qualifications:  

• 6+ years of market research experience
• 3+ years designing and writing surveys
• BA or BS degree required or equivalent work experience

Preferred Qualifications:

• Experience with qualitative and quantitative research, synthesizing key implications
• Experience working with and analyzing large data sets
• Experience in consumer tech industry or social media tech 
• Experience with Consumer and BtB research 
• Experience with influencing decisions in complex, matrixed organizations
• Strong leadership and communication skills
• Ability to analyze complex data sets is required. Ability to extract data from a database (SQL) is a plus
• Familiarity with data processing tools (e.g. Decipher, Q, SPSS) 
• Ability to extract data from a database (e.g. using SQL) is a plus

Suggested skills: 

• Market research expertise
• Design and execute research (qual/quant)
• Stakeholder management 
• Strategic thinking

LinkedIn is committed to fair and equitable compensation practices.    

The pay range for this role is $121,000 to $188,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.    

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. 

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.

Please reference the following information for more information:  https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

 https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf  for more information.

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