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Senior Manager - Marketing Operations

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Protected, Mediaocean's verification business, is revolutionizing ad verification in today's complex digital landscape. Leveraging advanced machine learning, AI, and a cutting-edge technology stack, Protected offers comprehensive services including fraud/IVT detection, brand suitability and safety, viewability, and other key metrics. This sophisticated approach not only enhances ad performance but also drives significant cost efficiencies for both buyers and sellers.

As an MRC-accredited and TAG-certified solution, Protected goes beyond traditional verification methods to provide deep insights into attention, quality, and brand safety. Their innovative strategies challenge industry norms, optimize verification practices, and streamline processes, particularly in programmatic and closed environments. These services, combined with our commitment to cost-effectiveness and robust support, has attracted Fortune 100 clients and positioned Protected as an exciting growth business within the established Mediaocean ecosystem.

Protected by Mediaocean is seeking a dynamic Senior Manager/Director to drive alignment between our marketing and sales initiatives while orchestrating sophisticated account-based marketing campaigns. This role will be instrumental in optimizing our marketing technology stack and creating seamless processes between sales and marketing operations, helping us continue to redefine the verification space.

What You Will Do

Execute account-based marketing (ABM) strategies targeting high-value brands and agencies within the AdTech ecosystem
Manage and optimize the integration between Salesforce and Marketo to ensure seamless lead management and accurate reporting
Design and implement lead scoring models, nurture programs, and attribution tracking across marketing and sales platforms
Collaborate with sales teams to define and optimize sales stages, processes, and handoff points for both advertiser and publisher focused initiatives
Create and manage targeted LinkedIn advertising campaigns to reach potential clients and decision-makers in the verification space
Utilize Seller Crowd and other prospecting tools to identify and engage key accounts
Develop and maintain sales and marketing analytics dashboards to track campaign performance and ROI
Define and document clear process workflows between marketing and sales teams
Monitor and optimize campaign performance across all channels, with a focus on LinkedIn advertising

Who You Are

Senior Manager: 2+ years of experience in marketing operations or similar role within AdTech
Director: 5+ years of experience in marketing operations or similar role within AdTech along with ability to manage content calendar for team
Proven experience with Salesforce and Marketo administration and integration
Deep understanding of account-based marketing strategies and best practices
Extensive experience with LinkedIn advertising and social selling
Strong analytical skills with the ability to derive insights from complex data sets
Experience in building and optimizing sales and marketing processes
Excellent project management and cross-functional collaboration skills
Thrives in fast-paced environments; excels in startup and international team settings
Marketo Certified Expert certification (Preferred)
Salesforce Administrator certification (Preferred)
Experience with Seller Crowd or similar prospecting tools (Preferred)
Deep experience with LinkedIn (Preferred)
Background in AdTech or digital advertising (Preferred)
Experience working with multiple sales teams or complex sales organizations (Preferred)

Why Mediaocean?

Work-Life Balance: Open Paid Time Off (PTO), Flexible schedule, Company holidays, 12 weeks of paid parental leave (after 6 months of employment)
Total Rewards: Competitive salary, Full benefits package starting on your first day, Referral bonuses, Recognition awards, 401(k) with company match, Company HSA contribution up to $2,400
Comprehensive Benefits: Medical/Dental/Vision/Pharmacy, Health Savings Account (HSA)/Flexible Spending Account (FSA), Mental health support, Life & Disability insurance, Family planning & fertility benefits, Pet insurance, Legal & ID theft protection, Retirement planning, Medicare assistance, Employee Assistance Program (EAP), Professional training/Tuition reimbursement
Wellness Focus: Eligible employees get up to 100% company paid annual subscriptions to Peloton, Maven Clinic, BetterUp Care, Walkingspree, Bikeshare (Divvy in Chicago/Citibike in New York), Wellness Seminars (physical, mental, financial, social) as well as opportunities to compete in companywide health challenges with prizes
Award-Winning Company Culture: Professional development with a dedicated Talent Development team, Employee Resource Groups (ERGs), Philanthropy & awareness programs, Mentorship programs, In-office and virtual events & celebrations, Various volunteer & donation opportunities, Innovative and collaborative work environment

$100,000 - $175,000 a year

OTE compensation commensurate with experience/level

If you are a motivated and experienced AdTech professional with a passion for driving results and building relationships, we want to hear from you! Apply now to join Protected Media and help us shape the future of advertising verification.

Average salary estimate

$137500 / YEARLY (est.)

min

max

$100000K

$175000K

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What You Should Know About Senior Manager - Marketing Operations, Mediaocean

If you’re an innovative AdTech professional, Protected by Mediaocean is looking for you to step into the role of Senior Manager - Marketing Operations. This remote position allows you to blend strategy, creativity, and cutting-edge technology as you work with a team dedicated to transforming ad verification in today’s digital landscape. Your day-to-day will involve executing account-based marketing (ABM) strategies targeting prestigious brands and agencies, all while managing the integration of Salesforce and Marketo to streamline lead management. You’ll be at the helm of designing nurturing programs, optimizing sales processes, and establishing robust reporting structures to measure campaign performance. Your knack for crafting compelling LinkedIn advertising campaigns and utilizing advanced prospecting tools will be key to reaching potential clients and decision-makers in the verification arena. If you're someone who thrives in fast-paced environments and possesses a strong analytical mindset with a love for data-driven decision-making, you’ll find yourself in good company. With your expertise, you'll enhance collaboration between marketing and sales teams, ensuring that everyone is aligned to meet our ambitious goals. This isn’t just any job; it's your opportunity to lead pivotal initiatives that shape the future of advertising verification. So, if you’re looking to make a significant impact in an award-winning company culture that prioritizes work-life balance and professional growth, then jump on board with Protected by Mediaocean and be a part of our exciting journey towards redefining ad verification.

Frequently Asked Questions (FAQs) for Senior Manager - Marketing Operations Role at Mediaocean

What are the key responsibilities of a Senior Manager - Marketing Operations at Protected by Mediaocean?

As a Senior Manager - Marketing Operations at Protected by Mediaocean, you will execute account-based marketing strategies aimed at high-value brands and agencies, manage Salesforce and Marketo integrations for lead management, design lead scoring models, and optimize marketing and sales processes. You will also collaborate closely with sales teams and oversee targeted LinkedIn campaigns, as well as develop and maintain analytics dashboards for tracking campaign performance.