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Channel Marketing Manager

About Lyra Health

Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, nearly 20 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.


About the Role:

We’re looking for a strategic and results-oriented Channel Marketing Manager to lead the growth of Lyra’s channel partner programs. This high-impact role sits within the Growth Marketing team and is responsible for developing and executing marketing strategies that boost brand visibility, drive partner-led demand, and accelerate co-selling opportunities. The ideal candidate brings deep B2B marketing experience, exceptional project management skills, and a proven track record in partner marketing. 


This role can be carried out from our Burlingame, CA headquarters, hybrid, or fully remote/virtually. Remote candidates must be physically located within the United States.



Responsibilities
  • Strategic Channel Program Development
  • Build and manage scalable channel marketing programs that align with Lyra’s growth goals and partner needs. 
  • Lead multi-channel, co-branded campaigns– managing timelines, creative development, partner approvals, and performance tracking.
  • Collaborate with sales and marketing teams to create compelling partner marketing materials, including presentations, email campaigns, social media content, and landing pages.
  • Manage partner communications, ensuring timely and effective messaging around promotions, product launches, and events.

  • Partner Enablement & Relationship Management 
  • Serve as a trusted advisor to internal stakeholders and external partners by providing strategic marketing guidance, content customization, and enablement best practices.
  • Work closely with partners to understand their marketing needs and provide customized support to maximize our partnership success.
  • Create and maintain partner marketing portals with the latest resources, content, and tools.
  • Build relationships with partner marketing counterparts and serve as the marketing liaison for partner performance reviews. 

  • Performance Analytics & Optimization 
  • Develop and report on KPIs and marketing-influenced pipeline metrics across partner campaigns.
  • Analyze program performance and recommend optimization tactics to improve ROI and partner engagement. 

  • Cross-Functional Collaboration 
  • Act as the connective tissue between Product Marketing, Digital, Events, Sales, and Creative to ensure channel marketing initiatives are aligned with company objectives and program run smoothly.
  • Engage external vendors, platforms, and agencies as needed to scale execution. 
  • Collaborate with vendors and agencies as needed to support marketing initiatives.


Qualifications
  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in B2B marketing, preferably some experience in a channel, partner, or alliance marketing role. 
  • Deep understanding of demand generation, digital strategy, content marketing, and field marketing execution. 
  • Excellent written and verbal communication skills with a keen eye for detail.
  • Proficiency in marketing tools such as CRM platforms (Salesforce, HubSpot), email marketing software, and analytics tools (Google Analytics, Tableau, etc.).
  • Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment.


$95,000 - $146,000 a year
As a full-time Channel Marketing Manager, you will be employed by Lyra Health, Inc. The anticipated annual base salary range for this full-time position is $95,000 to $146,000. The base range is determined by role and level, and placement within the range will depend on a number of job-related factors, including but not limited to your skills, qualifications, experience and location. This role may also be eligible for discretionary bonuses.  

Annual salary is only one part of an employee’s total compensation package at Lyra. We also offer generous benefits that include: 

* Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
* Lyra for Lyrians; coaching and therapy services
* Equity in the company through discretionary restricted stock units
* Competitive time off with pay policies including vacation, sick days, and company holidays
* Paid parental leave 
* 401K retirement benefits
* Monthly tech allowance
* We like to spread joy throughout the year with well-being perks and activities, surprise swag, free food, regular community celebration…and more!  

We can’t wait to meet you.

"We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.


By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra.  We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR.  Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives.  If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form.  This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact globaldpo@lyrahealth.com. For more information about how we use and retain your information, please see our Workforce Privacy Notice."

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Average salary estimate

$120500 / YEARLY (est.)
min
max
$95000K
$146000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Channel Marketing Manager, Lyra Health

At Lyra Health, we're on a mission to transform mental health care through innovative technology and compassionate support, and we need a talented Channel Marketing Manager to help us take our channel partner programs to the next level. In this pivotal role, you’ll be part of our dynamic Growth Marketing team, developing and executing marketing strategies designed to enhance Lyra’s brand visibility and drive demand with our partners. You might find yourself leading multi-channel campaigns, collaborating with sales teams to create engaging marketing materials, or managing partner communications that keep everyone in the loop about exciting promotions and product launches. If you have a strong background in B2B marketing or partner marketing, combined with an analytical mindset and exceptional project management skills, we'd love to meet you. Working from our Burlingame, CA headquarters, or embracing the flexibility of a hybrid or fully remote setup within the U.S., you’ll help foster meaningful partnerships with industry leaders while ensuring our initiatives align with company objectives. You’ll enjoy a competitive salary range of $95,000 to $146,000, complemented by comprehensive healthcare coverage, generous paid time off, and a dynamic work environment bursting with creativity and collaboration. Join us at Lyra Health and be a part of something truly impactful!

Frequently Asked Questions (FAQs) for Channel Marketing Manager Role at Lyra Health
What are the main responsibilities of the Channel Marketing Manager at Lyra Health?

The Channel Marketing Manager at Lyra Health is primarily responsible for developing and executing marketing strategies that drive partner-led demand and enhance brand visibility. You'll lead the creation of scalable channel marketing programs, manage multi-channel campaigns, and work closely with both internal teams and external partners to ensure effective communication and collaboration. Additionally, you will analyze program performance to optimize strategies and ensure alignment with company goals.

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What qualifications do you need to be a Channel Marketing Manager at Lyra Health?

To be considered for the Channel Marketing Manager role at Lyra Health, you typically need a Bachelor’s degree in Marketing, Business, or a related field, along with at least 5 years of B2B marketing experience. A background in channel, partner, or alliance marketing is preferred. Proficiency in marketing tools such as CRM platforms and analytics tools is essential, as are strong project management skills and excellent communication abilities.

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What is the work environment like for a Channel Marketing Manager at Lyra Health?

The work environment at Lyra Health for a Channel Marketing Manager is collaborative and dynamic. You will have the option to work from our headquarters in Burlingame, CA, or opt for a hybrid or fully remote arrangement within the United States. Our team values creativity, initiative, and the drive to make a meaningful impact in mental health care, ensuring that employees feel supported and engaged in their roles.

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What does the career path look like for a Channel Marketing Manager at Lyra Health?

A career as a Channel Marketing Manager at Lyra Health opens various pathways. Success in this role can lead to advanced positions within the marketing department, such as Senior Marketing Manager or Director of Partner Marketing. Moreover, the skills developed in this role can also translate into broader management or leadership positions within the organization, particularly if you show initiative and drive impactful results in your campaigns.

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What benefits does Lyra Health offer to Channel Marketing Managers?

Lyra Health offers a comprehensive benefits package for Channel Marketing Managers that includes extensive healthcare coverage, a competitive salary range between $95,000 and $146,000, and equity through discretionary restricted stock units. Employees also enjoy generous paid time off, monthly tech allowances, and wellness perks, ensuring a well-rounded benefits experience that prioritizes both health and work-life balance.

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Common Interview Questions for Channel Marketing Manager
Can you describe your experience with managing channel marketing campaigns?

In your response, highlight specific campaigns you've managed, discussing the goals, strategies used, and the outcomes. Be prepared to share details about how you collaborated with partners and internal teams to ensure success, as well as any lessons learned from those experiences.

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How do you measure the success of your marketing initiatives?

Discuss your experience with key performance indicators (KPIs) and how you analyze them to gauge the effectiveness of your campaigns. Mention specific metrics you've tracked, such as lead generation, conversion rates, and ROI, and how these have guided your decision-making.

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What strategies do you use to build and maintain effective partnerships?

Emphasize your relationship-building skills and describe strategies you've used to engage partners effectively. Discuss how you communicate regularly, provide value to partners, and address their specific needs to ensure mutual success.

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What marketing tools and platforms are you familiar with?

List the marketing tools and platforms you have experience with, particularly those relevant to channel marketing management. Discuss how you’ve used CRM systems like Salesforce or HubSpot, email marketing software, or analytics tools to enhance your campaign’s effectiveness.

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How do you handle tight deadlines and multiple projects simultaneously?

Provide examples from your past experiences where you've successfully managed multiple projects under tight deadlines. Discuss your project management strategies, such as prioritization and delegation, that help ensure tasks are completed efficiently without compromising quality.

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Can you share an example of a challenging campaign you managed and how you overcame obstacles?

Think of a specific campaign where you faced significant challenges. Describe the situation, the actions you took to address the issues, and the outcome, showcasing your problem-solving and adaptability skills.

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What do you know about Lyra Health and our mission?

Before your interview, research Lyra Health and familiarize yourself with its mission, values, and services. Frame your answer to show how your personal values align with theirs, and express your enthusiasm for helping transform mental health care.

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How would you approach creating marketing materials for partners?

Explain your process for gathering insights from partners, identifying their needs, and creating tailored marketing materials that resonate with their audiences. Highlight your collaboration with design and creative teams to ensure quality and effectiveness.

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What role does data play in your marketing strategy?

Discuss the importance of data-driven decision-making in your marketing approach. Share specific examples of how you've utilized analytics to inform your strategies, optimize campaigns, and improve overall marketing effectiveness.

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What excites you the most about the Channel Marketing Manager position at Lyra Health?

In your response, highlight specific aspects of the role that resonate with you, such as the opportunity to drive impactful marketing initiatives in mental health care, collaborate with industry leaders, or contribute to a mission that enhances emotional well-being for employees and their families.

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Lyra Health is the leading provider of Workforce Mental Health benefits, available to more than 15 million people worldwide. The company offers a full spectrum of care offerings, from preventive to severe.

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BADGES
Badge ChangemakerBadge Flexible CultureBadge Future MakerBadge Innovator
CULTURE VALUES
Inclusive & Diverse
Mission Driven
Feedback Forward
Fast-Paced
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Vision Insurance
Life insurance
Disability Insurance
Mental Health Resources
Health Savings Account (HSA)
Flexible Spending Account (FSA)
401K Matching
Equity
Maternity Leave
Paternity Leave
Some Meals Provided
Snacks
Social Gatherings
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 19, 2025

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