Product Marketing Manager

As a Product Marketing Manager at Mandolin, your key responsibilities will include crafting compelling narratives that convey our product's value, defining and executing go-to-market strategies, and developing essential sales enablement materials. You'll collaborate closely with product and engineering teams to accurately translate complex concepts into clear messaging, while also conducting market research and demand generation efforts to drive awareness and increase adoption.

We seek candidates with at least 3 years of relevant experience in product marketing or growth marketing, ideally within healthcare tech or B2B SaaS. You should have a proven track record in launching products and implementing go-to-market initiatives, possess strong storytelling skills, and be adept at working cross-functionally. Experience with healthcare, AI, or enterprise SaaS is also highly desirable.

A successful Product Marketing Manager at Mandolin should have strong analytical skills, exceptional storytelling abilities, and the capacity to thrive in a fast-paced startup environment. It's also essential to balance strategic thinking with effective execution, as you will be responsible for leveraging data to refine messaging and optimize go-to-market strategies. Knowledge of market trends and customer behavior in the healthcare sector will be advantageous.

The Product Marketing Manager plays a crucial role in shaping the product's success at Mandolin by devising strong positioning and messaging that resonate with target audiences. You will drive product launches, own demand generation initiatives, and ensure effective communication between teams. Your insights from market research will inform product development and help tailor marketing strategies for maximum impact.

At Mandolin, we have cultivated a vibrant and collaborative work culture in San Francisco, where team members can thrive both in the office and remotely. We prioritize innovation, creativity, and teamwork, encouraging our staff to define the company’s future together. With a strong emphasis on work-life balance and professional growth, Mandolin is committed to creating an inclusive environment that fosters diverse perspectives.

In answering this question, highlight specific examples of successful go-to-market strategies you have implemented in your previous roles. Discuss the steps you took from market analysis and customer segmentation to launch execution and post-launch reviews. Show how your efforts led to measurable results, such as increased product adoption or sales growth.

When discussing storytelling, emphasize the importance of connecting emotionally with customers while clearly conveying product benefits. Share your process for developing a narrative that aligns with brand values and speaks to customer pain points. It’s beneficial to provide examples of past campaigns where storytelling was successfully employed.

To effectively measure marketing performance, mention the key metrics and KPIs you focus on, such as conversion rates, customer engagement, or campaign ROI. Discuss your experience with data analytics tools and how you use insights gained from performance data to inform future marketing decisions and refine strategies.

Emphasize your adaptability and time management skills when working under pressure. Share techniques you use to prioritize tasks and maintain focus, ensuring you meet deadlines without sacrificing quality. Providing specific examples of challenging situations you've navigated successfully can help illustrate your resilience.

For this question, prepare a concise case study of a product launch you led. Describe your role, the steps you took in planning and execution, the challenges encountered, and the outcomes achieved. Metrics, such as sales figures or market penetration rates, can provide a strong backbone to your answer.

Discuss the various methods you employ to stay current, such as subscribing to industry publications, attending conferences, and following thought leaders on social media. Mention specific resources or platforms you utilize, which reflect your commitment to continuous learning and adapting strategies based on market shifts.

Highlight your collaborative experiences and provide examples of successful projects where you worked with product, sales, and engineering teams. Discuss the methods you used to communicate effectively across departments and how these collaborations helped achieve the goals of a project.

Explain your process for developing sales enablement materials, including the research and analysis that inform content creation. Highlight the importance of understanding the sales team’s needs and how you tailor materials like pitch decks and case studies for different audiences.

Discuss the various techniques you have used for market research, such as surveys, focus groups, and competitive analysis. Illustrate how you convert this research into actionable insights that shape marketing strategies and product messaging.

Share a specific instance where data analysis led you to pivot a marketing strategy or campaign. Discuss the data points you focused on, the decision-making process, and the outcome of your decision, demonstrating the impact of being data-driven.