Demand Generation Manager

As a Demand Generation Manager at Marqeta, you’ll be responsible for planning, executing, and optimizing demand generation strategies that impact sales pipelines. You’ll collaborate with various team members, focusing on maximizing the effectiveness of marketing channels and campaigns that directly influence the prospect journey.

To qualify for the Demand Generation Manager role at Marqeta, you should have at least 8 years of experience in B2B performance marketing, demand generation, or growth marketing. Proficiency with Salesforce and Marketo or similar platforms is necessary, as well as strong analytical skills to interpret and act on marketing data.

At Marqeta, we embrace a Flex First culture, allowing you to work wherever you feel most productive—be it from home or at our Oakland office in California. We value flexibility and aim to create a positive work-life balance for our employees.

Marqeta is committed to professional development, providing employees with annual 'development dollars' to support growth and skill enhancement. This empowers you to continually refine your expertise, especially in a fast-paced marketing landscape.

The base salary for a Demand Generation Manager at Marqeta varies by location. The salary range is typically between $129,700 to $162,100 for national tiers, with higher ranges for premium and premium plus locations. Compensation takes into account various factors, including experience and job performance.

In my previous roles, I've extensively used marketing automation tools like Salesforce and Marketo. I’ve implemented campaigns that automate lead nurturing sequences, track user interactions, and generate reports on campaign performance, enhancing overall marketing efficiency.

I measure the success of demand generation campaigns through key performance indicators like conversion rates, engagement metrics, pipeline impact, and ROI. By analyzing these metrics, I can determine what works best and optimize future campaigns accordingly.

In a previous role, I launched a multi-channel campaign that included webinars, targeted ads, and nurturing email workflows. The campaign significantly increased our lead conversion rates by 40% and resulted in a 25% uplift in pipeline generation.

I believe in A/B testing various elements of campaigns, including subject lines, ad formats, and target segments. By analyzing results, I can refine strategies based on data-driven insights and continuously improve performance.

I establish regular check-ins with sales leaders to understand their insights on lead quality and pipeline activity. By fostering open communication, I ensure my marketing strategies align closely with sales goals for optimal pipeline generation.

When dealing with budget constraints, I prioritize high-impact strategies and focus on ROI-driven campaigns. I also explore cost-effective channels and leverage data analytics to ensure every marketing dollar is strategically spent.

I stay updated through continuous education, attending industry webinars, networking with peers, and reading marketing publications. This helps me stay informed about new tactics and technologies in demand generation.

I create tailored content and experiences that resonate with leads at each stage of their journey. By providing valuable resources, timely follow-ups, and personalized communications, I nurture relationships that drive conversion.

I implement strict processes for data entry and regularly audit our databases to remove duplicates, validate information, and ensure accuracy. This ensures that our targeting and reporting are based on high-quality data.

I admire Marqeta’s commitment to innovation within the financial technology space. The opportunity to contribute to a company that’s making a significant impact in the industry and to work alongside a talented team aligns with my professional goals and values.