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Group Sales Coordinator

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Meow Wolf opens portals of possibility. Come as you are! 

We are individuals who inspire creativity in people's lives through art and exploration, so that our combined imaginations can transform the world we live in. We create immersive and interactive experiences that transport audiences into fantastic realms of story and exploration.  Our Vision is to be the world’s leading creative company, reimagining the paradigm of art and storytelling, to make a positive difference in the world.  

We share a strong commitment to Belonging through our values of: 

  • Collaborative Creativity: We believe the act of creating together amplifies possibilities.

  • Provocative Playfulness:  We celebrate the unexpected because it is the doorway to discovery.

  • Outsiders Welcome: We are all outsiders at heart, and we create space for everyone to feel like they belong.

  • Authentic Compassion: We are “kind punks” - supportive to each other and standing up for what we believe in.

  • Audacious Courage: We have the courage to radically reinvent ourselves to push the boundaries of art.

If this all sounds like YOU, read on….

Job Description:

Job Disclosures:

Location: Denver, CO

Compensation: The salary range for this position is $62,613 to $70,440.  Compensation is based on location and experience. This role is also eligible for sales-target incentives.  

Deadline: The deadline for submitting applications for this position is April 21, 2025. Meow Wolf reserves the right to extend this deadline if needed.

Position Overview: 

The Group Sales Coordinator is responsible for driving bulk ticket sales and group bookings across the Meow Wolf Denver location. This role focuses on selling tickets in volume to corporate groups, institutions and travel partners to meet sales goals, while identifying creative opportunities to expand group sales channels. The Group Sales Coordinator works closely with internal teams to provide a seamless booking process, manage calendars, and support the overall growth of group sales revenue. This position requires a proactive approach, exceptional client communication, and a strong sales focus to drive results. 

Key Responsibilities: 

Group Sales & Revenue Generation: 

○ Proactively drive group sales to meet and exceed targeted goals for corporate, travel, and social group business segments. 

○ Actively identify and pursue new group sales opportunities across the Meow Wolf Denver location.

Develop and maintain relationships with clients to encourage repeat business and referrals.

○ Process incoming RFPs for groups. 

○ Actively sell group bookings to meet or exceed set sales goals. 

Collaboration on Private Events: 

○ Partner closely with the Director of Events and to identify opportunities to convert group bookings into private events. 

○ Provide detailed hand-offs and support to ensure a smooth transition from group sales to private event planning. 

Internal and External Coordination: 

○ Collaborate with internal stakeholders, including the Marketing, Operations, and Event teams, to align sales strategies and deliver a seamless guest experience. 

○ Work with Leadership to create exclusive ticket products and event add-ons to drive sales.

○ Work with Event and Sales leadership to develop, solicit, and secure corporate and social group private events, ticket sales, and VIP experiences. 

Sales Tools, Metrics, and Analysis: 

○ Utilize CRM tools (e.g., TripleSeat) to manage leads, track progress, and report on sales performance.

Provide regular updates and reporting on group sales performance, pipeline, and key opportunities.

Share insights, analysis, and recommendations to optimize sales channels and increase conversion rates.

Marketing Support: 

○ Partner with the Sales and Marketing teams to ensure group sales have appropriate tools, collateral, and resources to attract and convert clients. 

○ Contribute ideas for promotions, campaigns, and events to support group sales efforts. 

○ Work with the Director of Sales & Marketing and local hotels, Convention & Visitors Bureaus (CVBs), and community partners to book individuals and groups.

○ Develop strategic sales channels to target major inbound conventions and secure advance ticket sales and private events. 

○ Work with internal/external teams to develop sales and marketing toolkits for assigned sales channels.

Event Coordination Support: 

○ Coordinate logistics for confirmed group bookings, ensuring exceptional client communication and satisfaction. 

○ Oversee post-event follow-ups, including gathering feedback, processing invoices, and generating repeat business opportunities. 

○ Manage administrative needs for events and groups, including placing holds, updating internal calendars, managing contracts, and processing payments. 

Other Duties: 

○ Perform other duties as assigned. 

Required Qualifications: 

● 2-4 years of experience in group sales, event sales, or a related field, ideally within entertainment, hospitality, or experiential venues. 

● Experience in exhibit/attraction operations preferred. 

● Experience in sales channels such as schools, groups, and hotels strongly preferred. 

● Relationships in the local community, including travel, hotels, and other sales channels. 

● High school diploma/GED required. 

● Valid Driver's License required. 

● Proven track record of meeting or exceeding sales targets and driving revenue. 

● Excellent organizational and project management skills, with the ability to handle multiple priorities.

● Proficiency in CRM tools such as TripleSeat, Salesforce, or similar platforms. 

● Self-motivated, adaptable, and solution-driven in a fast-paced work environment. 

● Strong problem-solving skills, attention to detail, and ability to handle sensitive tasks confidently.

● Exceptional communication skills (verbal and written) and a client-first approach. 

● Computer savvy and capable of learning new systems and tools quickly. 

● High level of professionalism, enthusiasm, and a guest and team-forward mindset. 

Work Environment and physical demands: 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed must be representative of the knowledge, skills, minimum education, training, licensure, experience, and/or ability required. 

Work Environment: 

This job operates in a variety of professional office, tradeshow, resort, and event environments. Occasional work in an indoor setting with exposure to noisy environments, dim lighting, strong visual effects including strobing lights, special effects, fog machines, and small and/or enclosed spaces. This job also operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and scanners. 

Physical Demands: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Physical ability to walk, stand, take stairs/slides/elevators, and navigate the elements during the day and night. Employee may be required to remain in a sitting or standing position for prolonged periods, and repeat motions that may include the wrists, hands, and/or fingers. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Must be able to lift up to 20 pounds at times. 

The employee will comply with company and OSHA standard workplace safety protocols. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Work Schedule 

This is a full time position with a flexible schedule which includes weekdays, weekends, evenings, and holidays. 

Supervisory Responsibility 

This position does not require supervisory responsibility. 

Travel 

Minimal travel is required for this position. 

Other Duties 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

IMPACT: Meow Wolf is committed to our DIY roots and grassroots community support principles. To document that commitment, we converted our legal designation into a Delaware Public Benefit Corporation and have certified as a B Corporation. As a B Corp, we have a triple bottom line of supporting financial, social and environmental wellbeing in our community.

INCLUSION:  Meow Wolf is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to ensuring all employees enjoy and thrive in a work environment where differences make us the vibrant, wonderful community we are! All employment decisions at Meow Wolf are based on business need, job requirements, and individual qualifications, without regard to race, color, ancestry, national origin, gender, pregnancy, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, service in the military or any other characteristic protected by federal, state or local law.

BENEFITS:

The choices we make concerning our benefits during enrollment periods are among the most important we select for ourselves and our families. As part of the total compensation package for full-time employees, Meow Wolf offers a comprehensive benefits package that includes various options to meet individual healthcare and financial needs along with many perks.  

  • Medical Insurance options: PPO & HSA

  • Dental & Vision Insurance

  • 401k Retirement Plan

  • Company Paid Life Insurance Policy & Long-Term Disability Coverage

  • Voluntary Short-term Disability & Critical Illness Policies

  • Company Paid Employee Assistance Program

  • Paid Parental Leave for 12 weeks

  • Discount off Meow Wolf Gift Shop Merch

  • Admission to Meow Wolf attractions for employees and guests

Please visit www.meowwolf.com/careers for more information.

Average salary estimate

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$62613K
$70440K

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What You Should Know About Group Sales Coordinator, Meow Wolf

The Group Sales Coordinator at Meow Wolf in Denver, CO, is a vibrant role where creativity and sales prowess meet! Imagine being at the heart of an innovative company that opens portals of possibility and inspires people through art. As the Group Sales Coordinator, you'll be tasked with driving bulk ticket sales and group bookings while actively seeking creative opportunities for expanding our group sales channels. Your day-to-day responsibilities will involve forging strong relationships with corporate groups, institutions, and travel partners while ensuring a smooth booking process. You’ll collaborate with various internal teams, allowing you to truly be the glue that holds these initiatives together. Organizing events effectively and utilizing CRM tools like TripleSeat will be crucial for keeping everything on track, while your exceptional communication and client-first approach help to foster new and repeat business. This position is perfect for someone with 2-4 years of experience in group sales or event sales, particularly in entertainment or hospitality. If you are enthusiastic, adaptable, and driven, you could be the perfect fit as we strive to meet our ambitious sales goals at Meow Wolf. So, come join us in transforming the world through immersive experiences and authentic connections!

Frequently Asked Questions (FAQs) for Group Sales Coordinator Role at Meow Wolf
What are the key responsibilities of a Group Sales Coordinator at Meow Wolf?

As a Group Sales Coordinator at Meow Wolf, you will be responsible for proactively driving bulk ticket sales, managing group bookings, and identifying new sales opportunities. You'll collaborate with various teams to ensure a seamless booking experience and track performance using CRM tools like TripleSeat, all while providing exceptional client communication.

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What qualifications do I need to be a Group Sales Coordinator at Meow Wolf?

To qualify for the Group Sales Coordinator position at Meow Wolf, candidates should possess 2-4 years of relevant experience in group sales or event sales. Essential qualifications include strong communication skills, proficiency in CRM tools, and a proven record of meeting sales targets, preferably within the entertainment or hospitality sectors.

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What kind of work environment can I expect as a Group Sales Coordinator at Meow Wolf?

The work environment for a Group Sales Coordinator at Meow Wolf is dynamic and diverse, operating in office, tradeshow, and event settings. You'll encounter exciting atmospheres filled with vibrant visuals and interactive experiences while collaborating closely with creative teams.

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How does Meow Wolf support professional development for its Group Sales Coordinator?

Meow Wolf supports the professional growth of its Group Sales Coordinator by providing access to training resources, collaboration with various teams, and opportunities to contribute to innovative group sales strategies, ensuring you're continuously developing your skills and expanding your career.

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What makes the Group Sales Coordinator role unique at Meow Wolf?

The Group Sales Coordinator role at Meow Wolf is unique because it blends artistic creativity with strategic sales efforts. This position allows you to work within a vibrant, innovative company that is committed to transforming the landscape of art and storytelling, creating an inspiring environment for both employees and clients alike.

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Common Interview Questions for Group Sales Coordinator
How do you prioritize your tasks as a Group Sales Coordinator?

As a Group Sales Coordinator, I prioritize tasks by assessing immediate deadlines, importance to sales goals, and client needs. Utilizing tools like CRM systems to organize tasks and set reminders can help keep things on track and ensure all responsibilities are addressed efficiently.

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Can you describe a time you exceeded sales targets in your previous roles?

I once exceeded my sales targets by implementing a referral program that encouraged previous clients to bring in new business. This not only boosted our sales but also fostered lasting relationships with our clients. Sharing specific metrics can help convey this achievement during your interview.

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How do you build relationships with clients in a sales context?

Building relationships with clients involves active listening, understanding their needs, and providing tailored solutions. Regular follow-ups and personalized communications can also enhance rapport and contribute to repeat business opportunities.

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What CRM tools have you used in your previous sales roles?

I’ve used various CRM tools, including Salesforce and TripleSeat, which help manage leads, track sales performance, and streamline communication with clients. Familiarity with these tools will demonstrate your readiness to jump into the analysis and reporting needed for the Group Sales Coordinator role.

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Describe how you'd handle a challenging client during the booking process.

Handling a challenging client requires patience and effective communication. I would take the time to identify their concerns, offer feasible solutions, and reassure them that their satisfaction is a top priority. Maintaining a calm demeanor helps in defusing tension and achieving a positive outcome.

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What strategies would you use to drive group ticket sales at Meow Wolf?

Strategies to drive group ticket sales at Meow Wolf might include identifying local businesses that could benefit from group experiences, creating engaging promotional campaigns, and collaborating with travel partners to develop bundled offers that attract larger groups.

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How do you assess the effectiveness of group sales initiatives?

Assessing the effectiveness of group sales initiatives involves analyzing sales data, obtaining client feedback, and tracking key performance metrics. Sharing these insights helps refine strategies and optimize future campaigns to maximize sales efforts.

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What qualities do you believe are important for a successful Group Sales Coordinator?

Key qualities for success include strong interpersonal skills, a results-driven mindset, creativity, and adaptability. As a Group Sales Coordinator, being proactive in identifying new opportunities and building partnerships will be crucial to achieving sales goals.

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How do you handle feedback and criticism from clients or colleagues?

Handling feedback constructively is essential in sales. I approach criticism as an opportunity for growth, actively listen to concerns, and take actionable steps to improve. This mindset not only enhances my skills but also helps build stronger relationships with clients and colleagues.

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Why do you want to work for Meow Wolf as a Group Sales Coordinator?

I am drawn to the Group Sales Coordinator role at Meow Wolf because of the company’s commitment to creativity, community, and storytelling. The opportunity to blend my passion for art with sales initiatives while contributing to a vibrant culture is incredibly exciting to me.

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DATE POSTED
April 6, 2025

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