Digital Engagement Specialist
Company Description
- Based at our stunning beachfront office in Coolangatta, you can watch the whales pass by from your desk, or feel the sand between your toes during your lunch time walk
- We know life isn't just about work. That's why this is a hybrid role - to help you find the right balance
With properties in some of Australia’s most iconic locations, NRMA Parks & Resorts provide accommodation that suits every budget and style – from campsites to luxury resorts. We connect holidaymakers with over 50 incredible natural destinations that offer more than a change of scenery.
Owned by the NRMA Group, we have a large team across our holiday parks, resorts and support office who love what they do, all working together to make holiday magic. Because creating unforgettable holidays is not just our job – it’s in our nature.
Job Description
What you will do:
Reporting to the Content and Optimisation Manager, you will be responsible for executing and optimising digital engagement strategies across email marketing, content creation, and SEO. You will focus on building and maintaining high-performing email campaigns, driving audience growth, and ensuring content is aligned with SEO best practices
What you will bring:
The ideal candidate will have a keen eye for data-driven performance improvements, strong content creation skills, and a deep understanding of digital marketing trends. You will also have:
- 3+ years experience and exposure to email marketing, SEO, and content creation
- Proficiency with email marketing platforms, analytics tools, and content management systems (e.g.Contentful, Semrush)
- A data-driven mindset with the ability to track, analyse, and optimise digital engagement efforts
- Strong communication skills and the ability to work cross-functionally
- Experience collaborating with developers, UX designers, and marketing teams
What’s in it for you?
At Parks & Resorts we are not just about discounts (although you do get these too). We know everyone leads a life of their own and regardless of what stage you are at we have something to suit!
- Progressive flexibility, leave and well-being benefits to balance all of life's priorities
- Travel discounts on SIXT car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts.
- Complimentary myNRMA membership including free Roadside Assistance & discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more
- “ME” day – one extra day of paid leave per year, called a ME Day, to use at any time during the calendar year
- Market leading 18 weeks paid primary and 4 weeks paid secondary parental leave entitlements
- Discounts on all NRMA insurance products including car, home & travel
- Grow or progress your career and move around the country or across the NRMA Group's business with us.
Know you belong:
We’re for inclusion, diversity, and representing the members, guests, customers, and communities we serve. That’s why we welcome applications from First Nations Australians, people with disability, those from diverse cultural backgrounds, people of all genders, members of the LGBTQI+ community, and anyone else who wants to be part of our team.
Are you nodding your head as you read this? Ready to roll up your sleeves and really make a difference?
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Are you ready to take your digital marketing expertise to the next level? Join NRMA Parks & Resorts as a Digital Engagement Specialist at our stunning beachfront office in Coolangatta, Australia. You'll be able to watch whales from your desk and enjoy lunchtime strolls along the sand, but that's just the start! In this hybrid role, you'll work closely with the Content and Optimisation Manager to execute and optimize engaging digital strategies across email marketing, content creation, and SEO. Your mission? Build and maintain high-performing email campaigns, drive audience growth, and ensure all content aligns with the latest SEO best practices. We’re looking for someone with over three years of experience in email marketing, SEO, and content creation, as well as proficiency in platforms like Contentful and Semrush. If you have a data-driven mindset and a knack for performance tracking, we want to hear from you! At NRMA Parks & Resorts, we’re all about creating unforgettable holidays and having a balanced life. Enjoy our progressive flexibility options, incredible travel discounts, well-being benefits, and even an extra day of paid leave known as a 'ME Day.' So, if you're nodding your head excitedly, ready to dive in and make a difference, don’t hesitate to apply and join our passionate team that believes in the magic of holidays!
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NRMA Insurance, founded in 1920 and headquartered in Sydney, Australia, provided insurance to its members in NSW and the ACT, through our CGU business NRMA Insurance is backed by IAG.
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