Marketing Coordinator, Encore

As a Marketing Coordinator at Encore, your main duties will include engaging with both guests and potential Owners while offering premium customer service. You’ll provide clear communication regarding trial membership packages, the benefits of ownership, and special promotions. Your role will also involve meeting and exceeding sales presentation goals and enhancing the overall guest experience.

To become a Marketing Coordinator at Encore, you'll need to have a flexible work schedule, which may include weekends and holidays. Depending on state regulations, a Real Estate License may be required. It's also important to be physically capable of standing or walking for extended periods and performing various movements like bending and twisting.

Encore provides a supportive and friendly work environment at The Westin Kierland Villas, where teamwork is valued. The culture emphasizes meaningful connections and professional growth, making it an exciting place for you to develop your career in marketing.

Marketing Coordinators at Encore can look forward to a range of benefits, including competitive pay, uncapped earning potential through bonuses and incentives, medical/dental/vision coverage, and tuition reimbursement. There are also travel discounts and support services for employees and their families.

Encore is deeply committed to employee development, offering various growth and mentorship opportunities within the company. As a Marketing Coordinator, you will have access to training and resources that can enhance your skills, making it easier to advance your career.

To effectively engage with guests, I would prioritize active listening to understand their needs, greet them warmly, and ensure they feel valued. I would communicate the benefits of membership in a friendly and informative manner that encourages questions and discussions.

In handling a difficult guest, I would remain calm and attentive, allowing them to express their concerns. I would empathize with their situation and offer a solution while adhering to company policies. Follow-up to ensure their satisfaction is essential.

I believe in understanding my audience. I would analyze previous interactions, use targeted approaches to highlight the benefits relevant to potential Owners, and focus on building rapport to establish trust, which often leads to closing sales.

I’m drawn to the role because it combines my passion for marketing with hospitality. Encore's commitment to creating memorable experiences aligns with my personal values and career goals, allowing me to contribute positively in a friendly environment.

I prioritize tasks by using a combination of digital tools for scheduling and tracking, ensuring I stay on top of deadlines. Regularly assessing my workload helps me manage time effectively while maintaining flexibility.

The most important skill for a Marketing Coordinator is exceptional communication. Being able to articulate the benefits of membership effectively and professionally can greatly influence guest decisions and overall satisfaction.

I was involved in a campaign promoting a new membership package, where our team collaborated closely to identify target audiences. We utilized personalized messaging and various channels, resulting in a significant boost in inquiries and conversions.

I ensure high customer service by training myself and my colleagues in active listening and empathy. Anticipating guest needs and cultivating a welcoming atmosphere is crucial to making every guest interaction memorable.

I am experienced with CRM software for managing customer relationships, email marketing platforms for campaigns, and analytics tools for tracking performance metrics. These tools aid in making data-driven decisions and refining marketing strategies.

Adapting to changes requires an open-minded approach and a willingness to learn. I would stay informed about new policies and strategies, ensure I understand the rationale behind them, and actively seek feedback to integrate them successfully into my work.