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Product Manager, Advanced Products and Activation

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

NBCUniversal Advertising Platforms & Operations is responsible for the product development, project management, and day-to-day operations of NBCUniversal’s full advertising technology suite. From product management to program management, from sales enablement to sales operations, from product marketing to strategic communications, our division services both internal and external customers in support of NBCUniversal’s $10B+ annual advertising business. And together, we’re building the platform that powers the future of advertising at NBCU.

The Advanced Products and Activation team within Advertising Platforms & Operations is responsible for leading the product development processes for the technology solutions delivered to our advertising partners. We are currently seeking a Product Manager, Advanced Products and Activation to help build our portfolio of advanced targeting solutions, focusing on advanced audience and data collaboration initiatives while streamlining NBCU’s audience data creation and infrastructure. The ideal candidate is a highly collaborative person who is passionate about digital media and video advertising innovation, and has strong technology, analytical, data, and communication skills.

Responsibilities:

  • Become an expert in the audience targeting, data, and identity space - understanding how it works and the benefits it provides advertisers and consumers
  • Stay apprised of data, industry, and privacy changes affecting the audience and data landscape
  • Collaborate with Sales Operations, Planning, Sales, Strategy, Systems, Insights & Research, Product, Data and Engineering teams
  • Develop use cases and revenue justification/business value analysis in conjunction with Strategy team
  • Manage existing audience product roadmaps and effectively communicate timelines to all stakeholders by leading communication, prioritizing key features, and establishing timelines with partner Engineering teams
  • Manage Data Collaboration partnerships, associated product development, and successful operational integration/activation
  • Document and detail user stories for Engineering and Data teams; participate in UAT
  • Spearhead enhancements in collaboration with Engineering, Data, and Operations teams
  • Track and test key performance indicators to evaluate and improve product suite

Qualifications

Required Qualifications:

  • 3-5 years of experience working in product development in the digital ad ecosystem
  • Proven track record of owning customer-facing product solutions in cross-functional environments
  • Strong communication skills; can present key updates to stakeholders and facilitate weekly vendor calls
  • Ability to effectively communicate and influence across a variety of platforms, as needed
  • Experience collaborating with Marketing, Sales, Strategy, and Engineering teams to develop and bring to market successful and innovative products
  • Strong attention to detail and organizational skills, with the demonstrated ability to take the seed of an idea through launch while prioritizing effectively to get things done
  • Deep understanding of digital ad serving, mechanics of data targeted advertising, big data/identity and clean room technology
  • Strong understanding of measurement strategies with an application to ad targeting and identity
  • Ability to define technical requirements, discuss technical concepts with engineering teams, and understand architectural and technical implications.
  • Proficiency in Excel, JIRA

Preferred Qualifications:

  • Proven history of creative problem-solving with autonomy
  • Demonstrated passion for the video advertising marketplace
  • Experience with ad server platforms (e.g., Google Ad Manager, FreeWheel) and programmatic marketplaces.
  • Knowledge to help craft NBCUs next-generation Identity solutions that improve the way our business is run

Eligibility Requirements:

  • Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
  • Must have unrestricted work authorization to work in the United States
  • Must be 18 years or older

Additional Requirements:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $120,000 - $160,000 (bonus eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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What You Should Know About Product Manager, Advanced Products and Activation, NBCUniversal

Are you ready to elevate your career as a Product Manager of Advanced Products and Activation at NBCUniversal? At NBCUniversal, we thrive on creativity and innovation, combining top-tier content creation with cutting-edge technology to redefine entertainment. In this engaging role, you will become the go-to expert for audience targeting, data, and identity solutions within our multifaceted advertising ecosystem. Imagine collaborating with varying teams—from Sales and Strategy to Engineering—to craft advanced targeting solutions that not only enhance advertising capabilities but also streamline NBCU’s audience data infrastructure. Your passion for digital media and significant problem-solving skills will help us navigate the rapidly changing landscape of digital advertising. You’ll be leading the charge in managing existing product roadmaps while prioritizing critical features and timelines, reporting to essential stakeholders and driving projects forward. If you’re someone who craves a collaborative environment and strives to innovate daily—all while working just blocks away from the bright lights of Times Square—this is the opportunity for you. You'll help track key performance indicators to measure our success and steer enhancements alongside our engineering teams. Welcome to NBCUniversal, where we embrace your authentic self and where your ideas can become a reality!

Frequently Asked Questions (FAQs) for Product Manager, Advanced Products and Activation Role at NBCUniversal
What are the responsibilities of a Product Manager, Advanced Products and Activation at NBCUniversal?

As a Product Manager for Advanced Products and Activation at NBCUniversal, your role will involve leading product development processes for advanced targeting solutions. You'll become an expert on audience targeting and data collaboration while managing existing product roadmaps, collaborating with multiple teams, and documenting user stories for Engineering. Ultimately, your responsibilities will include enhancing product offerings and ensuring successful operational integration, all aimed at driving NBCU's advertising success.

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What qualifications are needed to become a Product Manager at NBCUniversal?

To secure the position of Product Manager, Advanced Products and Activation at NBCUniversal, you should have 3-5 years of experience in product development within the digital advertising ecosystem. A strong understanding of digital ad serving, audience targeting, and cross-functional collaboration is crucial. You must also possess excellent communication skills, attention to detail, and proficiency in tools like Excel and JIRA to effectively manage technical requirements and engage with various teams.

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How does the Product Manager position influence NBCUniversal's advertising initiatives?

The Product Manager, Advanced Products and Activation at NBCUniversal plays a pivotal role in shaping our advertising technology landscape. This position focuses on building and refining advanced targeting solutions that enhance our advertising capabilities. By managing partnerships and leading product development projects, you'll ensure that NBCU remains at the forefront of advertising innovation, ultimately driving revenue growth in our $10B+ annual advertising business.

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What is the work environment like for a Product Manager at NBCUniversal?

As a Product Manager at NBCUniversal, expect a dynamic and collaborative work environment. NBCUniversal promotes an inclusive culture that amplifies diverse perspectives and empowers employees to share innovative ideas. With a hybrid work model, you’ll spend at least three days a week in our vibrant New York office, engaging with passionate colleagues dedicated to creating world-class content and intuitive advertising solutions.

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What benefits come with the Product Manager position at NBCUniversal?

The Product Manager role at NBCUniversal offers a comprehensive benefits package designed for your well-being. You’ll find company-sponsored medical, dental, and vision insurance, a 401(k) plan with matching, paid leave, and tuition reimbursement. Additionally, working with us means enjoying various discounts and perks that come with being part of the NBCUniversal family, creating both a rewarding and enriching work experience.

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Common Interview Questions for Product Manager, Advanced Products and Activation
Can you elaborate on your experience with product development in digital advertising?

In answering this question, highlight specific roles where you've contributed to product development. Discuss the methodologies you've used, such as Agile or Waterfall, and detail the types of projects you've undertaken within the digital advertising space. Emphasize your ability to collaborate cross-functionally and any measurable impacts your work had on product outcomes.

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How do you prioritize features in product roadmaps?

To effectively answer this, outline your approach to prioritizing features based on customer needs, market trends, and business objectives. Mention any tools or frameworks you use, such as the MoSCoW method, and provide examples of how you've successfully communicated and adjusted timelines according to stakeholder needs in past roles.

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How do you keep up with trends in data privacy and audience targeting?

A solid answer to this question should include specific resources such as industry publications, forums, and podcasts that you follow. Discuss how you apply this knowledge to your product strategies, ensuring your work aligns with changing regulations and consumer preferences, thus benefitting both advertisers and users.

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Can you describe a successful collaboration you've had with engineering teams?

When answering this, recount a specific project where your collaboration with engineering led to a successful outcome. Highlight communication techniques you employed, any challenges faced, and how you contributed to problem-solving, ultimately showcasing your ability to engage and influence technical teams effectively.

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What tools do you use for data analysis and reporting?

Share the tools you are proficient in, such as Excel, Tableau, or Google Analytics, and explain how you’ve utilized these to gather insights and drive product decisions. Provide metrics or results from your analyses that directly contributed to enhanced product performance.

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Describe a time when you faced a significant challenge in product management. How did you overcome it?

For this question, choose a specific instance that illustrates your problem-solving skills. Discuss the challenge, the approach you took to analyze the situation, the steps you implemented to address it, and the eventual positive outcome, highlighting your resilience and capacity to adapt.

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What strategies do you use for stakeholder management?

Discuss your approach to building relationships with stakeholders, focusing on communication and transparency. Outline the methods you use to gather feedback, align expectations, and keep stakeholders informed throughout various stages of product development, emphasizing your proactive engagement.

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How do you measure the success of a product after launch?

Your answer should include quantitative metrics such as user engagement, revenue growth, or market penetration that you monitor post-launch. Discuss any key performance indicators (KPIs) you establish prior to launch, and techniques for gathering and analyzing user feedback to make subsequent improvements.

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What role do you see data collaboration playing in enhancing advertising strategies?

Articulate the importance of data collaboration in creating personalized advertising experiences. Discuss how leveraging shared data can lead to better audience segmentation and targeting efforts that boost campaign efficiency while complying with privacy regulations, making you a more appealing candidate for the role.

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What do you find most exciting about working in the video advertising marketplace?

Express your enthusiasm for the fast-paced nature and continuous evolution of video advertising. Highlight aspects such as innovative technologies, emerging trends, and how these foster creative solutions that make your work fulfilling. Convey your passion for contributing to shaping the marketplace at NBCUniversal.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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DATE POSTED
January 9, 2025

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