Regional Marketing Specialist (East)

The Regional Marketing Specialist (East) at Neo4j is responsible for supporting the planning and execution of various events, including industry conferences and regional events. This includes managing logistics, vendor coordination, and ensuring effective communication. Additionally, the role involves optimizing campaign tracking, managing budgets, and collaborating with sales teams for lead generation and post-event follow-up to ensure that measurable impact is achieved.

To be considered for the Regional Marketing Specialist (East) role at Neo4j, candidates should possess 3-5 years of experience in B2B event or field marketing, with a strong focus on in-person event execution. Project management skills, attention to detail, a proactive work style, and familiarity with campaign tracking tools like Salesforce are also essential for success in this position. A bachelor's degree is required, and experience with event platforms is a plus.

The Regional Marketing Specialist (East) plays a vital role in executing Neo4j's marketing strategy by driving high-quality lead generation through impactful events. By collaborating with cross-functional teams and managing various marketing activities, this position enhances brand awareness and engages prospects effectively, ensuring that Buffalo generates meaningful business opportunities aligned with campaign objectives.

As a Regional Marketing Specialist (East) at Neo4j, you can expect a dynamic and inclusive work environment that values collaboration and innovation. The remote setup allows flexibility, which is complemented by a culture that encourages open discussions and the sharing of ideas. You'll work within a supportive team structure while contributing to exciting projects that shape the future of graph database technology.

The annual base salary range for the Regional Marketing Specialist (East) position at Neo4j is between $80,000 and $120,000. This range is an estimate and may vary based on individual qualifications, experience, and geographic location. In addition to the salary, employees may also be eligible for stock options and participate in company benefits including healthcare, retirement plans, and paid time off.

In your answer, highlight specific events you managed, your role in planning, and the outcomes. Focus on your organizational skills and how you handled logistics, vendor relationships, and any challenges you overcame to ensure successful execution.

Discuss your time management strategies, such as using tools for tracking deadlines and tasks. Provide examples of how you balanced competing priorities, maintained organization, and ensured that projects were completed successfully on time.

Mention specific tools like Salesforce, Tableau, or event management platforms such as Splash. Share how you've used these tools to track campaigns, manage budgets, and enhance collaboration within marketing teams.

Provide a scenario where you worked with multiple departments, detailing how you established clear lines of communication, set expectations, and collaborated towards common goals. Highlight successful outcomes that resulted from your coordination.

Discuss specific tactics for lead tracking, follow-up emails, and nurturing leads post-event. Mention any tools you used and how these strategies contributed to the sales funnel and overall marketing effectiveness.

Share the metrics or KPIs that you track, such as attendee engagement, lead generation rates, and feedback surveys. Discuss any tools you leverage to analyze this data and how you use it to refine future events.

Provide an example of a campaign where you played a leading role, explaining your responsibilities, strategies you used, and the measurable results achieved. Emphasize creativity, teamwork, and problem-solving throughout.

Discuss your approach to maintaining brand guidelines and how you align messaging across various touchpoints, such as event materials, digital promotions, and social media. Mention any experience you have in implementing brand compliance.

Highlight key factors such as understanding the audience, setting clear objectives, and logistics management. Discuss how you would ensure that all aspects, from venue selection to promotion, align with the overall event goals.

Explain your process for gathering and analyzing feedback, whether through surveys or informal conversations. Discuss how you use this feedback to improve future events and enhance attendee experience.