Multi-Media Sales Executive

As a Multi-Media Sales Executive at Nexstar Media Group, your primary responsibilities include developing and increasing sales volume for both television and digital revenue. You'll prospect, qualify, close, and grow new business, while being involved in order management, contracts, and follow-up. Additionally, you'll establish strong relationships within the community, educate clients on TV and digital advertising products, and prepare persuasive sales presentations.

To succeed as a Multi-Media Sales Executive at Nexstar Media Group, candidates should possess a strong background in sales, preferably in media or advertising. Proficiency in Microsoft Office, especially Word, PowerPoint, Excel, and Outlook, is essential. Moreover, candidates should demonstrate excellent communication skills, an understanding of market trends, and the ability to cultivate relationships within the local business community.

A Multi-Media Sales Executive at Nexstar Media Group should embrace a consultative sales approach, which involves understanding client needs and creating tailored advertising solutions. Key strategies include utilizing a range of multimedia products, such as streaming TV, digital audio, and social media, to create effective marketing campaigns that drive client success and exceed revenue goals.

Nexstar Media Group places a strong emphasis on career development for its Multi-Media Sales Executives. Opportunities for growth include ongoing training in sales techniques and product knowledge, exposure to various media markets, and the potential to advance within a network that operates over 100 local television stations and numerous digital platforms.

Nexstar Media Group provides its Multi-Media Sales Executives with a comprehensive suite of resources and support, including access to premier digital products, the latest training in sales and marketing strategies, and a collaborative work environment. Regular in-office meetings and the opportunity to engage with community members further empower sales executives to meet and exceed their goals.

In developing new business, I focus on understanding the unique needs of potential clients and then tailoring my sales pitch accordingly. I utilize market research to identify prospective clients and leverage Nexstar Media Group's diverse multimedia offerings to showcase how our solutions can meet their advertising needs effectively.

In a previous role, I successfully closed a major deal by first building a strong relationship with the client. I identified their key challenges and presented a customized media strategy that combined TV and digital avenues. By maintaining open communication and addressing their concerns, I was able to secure their business and exceed our revenue expectations.

To build long-term relationships with clients, I prioritize regular follow-ups and check-ins to ensure their needs are being met. I also provide value by sharing market insights and suggesting innovative strategies that can help them adapt and grow their business. This approach fosters trust and positions me as a partner in their growth.

Staying informed about market trends is critical, so I regularly read industry publications, follow relevant blogs, and attend marketing webinars and conferences. Additionally, I engage with colleagues and peers to share insights and best practices as we navigate the ever-evolving media landscape together.

When preparing a sales presentation, I consider the specific needs and goals of the client. I ensure that my presentation includes relevant data, case studies, and a clear outline of how our products and services can benefit their business. Visual aids and storytelling are also important to make the presentation engaging and memorable.

One of the greatest challenges I faced was when a client was hesitant to invest in digital advertising. To overcome this, I conducted a thorough analysis of their current marketing efforts and demonstrated how integrating digital media could enhance their reach and return on investment. This data-driven approach helped alleviate their concerns and resulted in a successful campaign.

Teamwork is crucial in my role as a Multi-Media Sales Executive. Collaborating with colleagues from various departments, such as creative services and digital specialists, enables us to provide comprehensive solutions to clients. Sharing insights, strategies, and resources fosters a supportive environment where we can all contribute to each other's successes.

When facing objections, I listen carefully to the client’s concerns and empathize with their perspective. I then address their objections thoughtfully by providing data, case studies, or alternative solutions. This approach reassures the client that I understand their needs and am committed to finding a solution that works for them.

My process for managing client contracts and follow-ups involves meticulous organization and communication. I use CRM tools to track contract status, deadlines, and key details to ensure nothing falls through the cracks. Regular follow-ups are scheduled to keep clients informed and engaged throughout the contract lifecycle.

Nexstar Media Group stands out due to its extensive portfolio of local television stations, its innovative approach to multimedia solutions, and its commitment to community engagement. This local focus combined with access to top-tier digital products allows for a unique and powerful advertising strategy that delivers real results for clients.