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B2B Head of Go-To-Market US

We are on the look out for an ambitious and passionate B2B head of Go-To-Market to join our US Team. This role will report to the GM US and C-suite and work closely with the CEO, and the Global Team.Job US based, applicants preferable in NYC area, close to our HQ located in Brooklyn.What is Oppizi?Join Oppizi—an high growth industry startup revolutionizing offline performance marketing. We're spearheading innovation by integrating cutting-edge technology to track, scale, and optimize offline marketing campaigns across three powerful channels, including Direct Mail, Flyering, and Insert Media. Operating in 12 countries—with key markets in the US, Australia, New Zealand, France, the UK, and Canada—we proudly serve Global brands like TikTok, Uber, DoorDash, Getaround, and more.As we develop the first all-in-one platform dedicated to offline marketing, we're empowering individuals and businesses to achieve remarkable success in their offline initiatives.Job DescriptionWe seek a dynamic and results-driven B2B head of Go-To-Market Manager to lead initiatives to grow in the US. This role will focus on growing of Oppizi's new businesses in US & deploying Oppizi Ads to our current customer. This role scopes the organization and management events, conventions, dinners, and new partnerships to drive brand awareness, customer engagement, and business growth. The ideal candidate will have a strong background in Sales, Media, offline marketing is a plus, and relationship building, with a proven track record of executing successful campaigns in a fast-paced environment.This role will work closely with the GM US and CEO, and C-suite to ensure alignment between offline and digital marketing strategies, helping to create a cohesive and impactful marketing ecosystem.Key Responsibilities:Sales Growth:• Drive market expansion and sales growth, using your deep understanding and US professional network• Acquisition of new customers, build and manage acquisition strategy to grow Oppizi's new customer pipelineSmall Event Management:• Plan, and organize small events, including networking/dinners gatherings and trade shows• Manage event budgets, timelinesAbove-the-Line Marketing:• Develop and execute non-digital marketing campaigns, including direct mail, print media, and outdoor advertising• Ensure brand consistency across all offline channelsCross-Functional Collaboration:• Work closely with digital marketing teams to align offline and online marketing efforts• Provide insights and feedback to improve overall marketing strategiesReporting & Analysis:• Track and measure the success of offline marketing initiatives• Provide regular reports on event performance, ROI, and key metricsCustomer insights:• Gather and analyze customer feedback to inform product and marketing strategiesSales enablement:• Develop tools and documents to train sales teams to effectively communicate the product's valueRequirementsMust-haves & requirementsExperience:• 7+ years of experience in Media, Saas, preferably in the US• Extensive experience in Marketing, Sales and B2B Go-to-Market execution,• Deep hands-on expertise in B2B products in the US• Great experience in Sales-Marketing in Media in the USIndustry Knowledge & Network:• Excellent understanding of the US market, particularly in the B2B space• Strong knowledge in B2B Go-to-Market strategy: experience developing and executing GTM plans, including segmentation, pricing strategies, and sales enablementOrganizational Skills:• Strong project management skills with the ability to manage multiple events and campaigns simultaneously• Attention to detail and ability to meet tight deadlinesMarketing automation tools• Hands-on experience with marketing automation tools and CRM platforms (Hubspot, Lemlist)• Experience with Clay is a nice to haveCreativity & Problem-Solving:• Ability to think creatively and develop innovative offline marketing strategies• Strong problem-solving skills to address challenges during event planning and executionTravel:• Willingness to travel frequently within the US to attend events and meet with partnersNice to have• Familiarity with the company's Industry (Media and Marketing) and company offerings (e.g., direct mail, offline affiliate)• Technical coding skills appreciated (SQL, Python, HTML, JavaScript...)BenefitsJob Benefits• Salary package: $150K+ and bonus based on KPIs• Generous equity package• Top-notch health insurance• Hybrid work for candidates based in NYC• Free lunch when working at the NYC office• 20 PTO days + sick days + all federal holidays
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What You Should Know About B2B Head of Go-To-Market US, Oppizi

At Oppizi, we're on a mission to transform the offline marketing landscape, and we need an ambitious B2B Head of Go-To-Market to join our US team in sunny Miami, FL! In this role, you'll collaborate closely with our GM US and C-suite to drive market expansion and grow our customer pipeline. We're looking for someone with a strong background in Sales and Marketing, particularly in the B2B space, who can develop and execute innovative offline strategies across events, direct mail, and outdoor campaigns. You’ll be at the forefront of partnering with notable brands like TikTok and Uber while leveraging your extensive professional network. You'll also have the opportunity to manage exciting events that boost brand awareness and customer engagement. Alongside your creativity, you'll demonstrate a commitment to analyzing the effectiveness of campaigns to ensure every initiative is data-backed. If you're ready to make a real impact and take our company to new heights, this position might just be your next big adventure!

Frequently Asked Questions (FAQs) for B2B Head of Go-To-Market US Role at Oppizi
What are the main responsibilities of a B2B Head of Go-To-Market at Oppizi?

As a B2B Head of Go-To-Market at Oppizi, you'll primarily focus on driving market expansion and sales growth in the US. Key responsibilities include developing acquisition strategies for new customers, managing and organizing small events, executing non-digital marketing campaigns, collaborating cross-functionally with digital teams, and gathering customer insights to improve marketing strategies.

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What qualifications are required for the B2B Head of Go-To-Market position at Oppizi?

Candidates for the B2B Head of Go-To-Market position at Oppizi should have at least 7 years of experience in Sales and Marketing, preferably within the B2B sector. A strong understanding of the US market and experience with Go-To-Market execution are essential. Familiarity with marketing automation tools like Hubspot and a creative approach to problem-solving are also highly desirable.

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How does the B2B Head of Go-To-Market role at Oppizi align with the company's goals?

The B2B Head of Go-To-Market role at Oppizi is integral in ensuring alignment between offline and digital marketing strategies. By developing and executing successful marketing campaigns, this position directly contributes to the overall goal of scaling Oppizi's innovative offline marketing solutions and increasing brand awareness among key clients.

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What is the expected travel for the B2B Head of Go-To-Market at Oppizi?

The B2B Head of Go-To-Market at Oppizi should be prepared for frequent travel within the US. This travel will primarily involve attending events, meeting partners, and expanding the reach of our innovative marketing campaigns, ensuring strong relationships across the region.

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What benefits can I expect as a B2B Head of Go-To-Market at Oppizi?

As a B2B Head of Go-To-Market at Oppizi, you can expect a competitive salary package of $150K+, bonuses based on KPIs, and a generous equity. Additional benefits include top-notch health insurance, hybrid work options for NYC candidates, complimentary lunch in the office, and ample PTO days.

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Common Interview Questions for B2B Head of Go-To-Market US
Can you describe a successful B2B marketing campaign you've led?

When answering this question, focus on the campaign's objectives, your specific role in its execution, and the measurable results achieved. Highlight your strategic approach, how you engaged your target audience, and any innovative tactics you employed.

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What is your experience with event management in a B2B context?

Share specific examples of events you've organized or participated in, detailing your process from planning to execution. Emphasize your ability to manage budgets, timelines, and all logistics that contributed to successful event outcomes.

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How do you approach customer segmentation for a new marketing initiative?

Discuss your methodology for identifying key customer segments, such as market research, data analysis, and persona development. Explain how you tailor messaging and campaigns based on these segments to drive engagement and conversion.

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What marketing automation tools are you familiar with, and how have you used them effectively?

Talk about your experience with specific platforms, emphasizing how you've leveraged their features to streamline marketing efforts, enhance targeting, and improve campaign performance. Be prepared to provide examples of measurable successes.

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How do you measure the success of your offline marketing campaigns?

Explain the metrics and KPIs you utilize to assess campaign effectiveness, such as ROI, engagement rates, and brand reach. Discuss any tools or analysis techniques you've employed to gather and interpret data for continuous improvement.

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Can you give an example of a challenging problem you faced in a marketing role, and how you solved it?

Frame your answer by outlining the challenge, the steps you took to resolve it, and the result of your actions. Emphasize your problem-solving skills, creativity, and ability to remain adaptable in a fast-paced environment.

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How do you ensure alignment between digital and offline marketing strategies?

Describe your process for collaborating with digital marketing teams, including regular meetings, shared objectives, and integrated campaign planning. Highlight how you communicate insights both ways to create a cohesive marketing strategy.

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What strategies would you employ to enhance brand awareness for Oppizi?

Discuss a mix of innovative offline approaches tailored to your audience. This could include events, direct mail, partnerships, and outdoor marketing, while integrating how these strategies can build brand recognition and customer loyalty.

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Describe a time when you successfully acquired a new B2B client. What steps did you take?

Be specific about your strategic approach to identifying, reaching out to, and landing the client. Focus on your relationship-building skills and how you tailored your value proposition to meet their needs.

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How do you stay updated with industry trends relevant to the B2B marketing space?

Share the resources you follow, such as industry blogs, webinars, and professional networks. Emphasize the importance of continuous learning and adapting techniques to stay ahead in an ever-evolving market.

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Make offline marketing as efficient as digital!

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DATE POSTED
April 14, 2025

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