Social Media Manager (Part-time)

As a Social Media Manager at Orca, your primary responsibilities will include creating engaging, targeted content tailored to our brand voice across various social platforms. You'll develop and execute the channel marketing strategy, assess campaign success, and analyze data for performance insights while collaborating with cross-functional teams to promote product launches.

To succeed as a Social Media Manager at Orca, you should possess a deep understanding of crypto Twitter, especially within the Solana community. Experience with Orca or similar DeFi protocols is essential, alongside a proven track record of executing effective cross-channel marketing campaigns. A mix of creative and analytical thinking is crucial, as you’ll need to understand users' perspectives.

Orca provides an attractive compensation package for the part-time Social Media Manager role, including a salary between 30,000 to 50,000 USDC, a token allocation of 10,000 ORCA over four years, a home office stipend, wellness benefits, and the flexibility to work remotely or from our NYC office.

At Orca, we’re committed to fostering your professional growth as a Social Media Manager through paid subscriptions to productivity tools like GitHub Copilot and ChatGPT. Our team-oriented culture encourages collaboration, innovation, and ownership, providing you with ample opportunities to expand your skill set and influence within the DeFi community.

The hiring process for the Social Media Manager position at Orca is designed to be quick and efficient. It starts with a 60-minute initial screen with our COO, followed by a second interview with our CEO. The final round consists of three back-to-back interviews with key team members, allowing us to evaluate your fit while giving you insight into our work culture.

When discussing your approach to content creation, highlight your ability to blend industry knowledge with engaging storytelling. Emphasize your understanding of Orca’s mission and how you can translate complex DeFi concepts into relatable content that resonates with both new and experienced users.

Prepare a detailed account of a campaign where you clearly outline your goals, the strategy you implemented, the channels you utilized, and how you measured success. Make sure to connect your experience specifically to DeFi or crypto marketing to demonstrate relevant expertise.

Share specific tools that you are proficient in, such as social media management software, analytics platforms, or content creation tools. Discuss how these tools have helped you streamline processes and measure campaign effectiveness, while also noting any familiarity you have with technologies specific to Orca.

Explain your approach to analyzing metrics like engagement rates, reach, and conversion. Discuss how you use these insights to optimize future content strategies, showcasing your ability to turn data into actionable marketing decisions that enhance performance and reach.

Mention your commitment to continuous learning within the DeFi space. Talk about following leading influencers, participating in relevant communities, and consuming content from credible sources, ensuring you convey a proactive approach to staying knowledgeable in the rapidly evolving crypto landscape.

Share specific examples of how you have fostered community interaction through content, contests, or direct engagement initiatives. Highlight how you have built relationships with followers and leveraged their feedback to improve your campaigns, particularly in a DeFi-focused context.

Detail your methodology in crafting a channel marketing strategy, including how you assess channel effectiveness, identify target demographics, and establish metrics for success. Relate this to Orca’s mission, demonstrating your readiness to tailor strategies to align with company goals.

Discuss your philosophy on addressing criticism online, emphasizing the importance of remaining professional and constructive. Provide an example where you successfully navigated criticism and turned it into an opportunity to enhance brand perception.

Identify key performance indicators such as engagement, reach, shares, and conversions. Explain how these metrics directly impact Orca’s growth in the DeFi sector, showing your strategic thinking regarding analytics and performance evaluation.

Craft a compelling response that aligns your values with Orca’s mission. Express your enthusiasm for the DeFi industry and your desire to contribute to innovative solutions that prioritize people, highlighting how your skills and experiences make you a great fit for the team.