Performance Marketing Manager
We are on the mission to build Europe’s leading energy management platform to provide fair, clean energy to everyone. ⚡
We’re a diverse team of 44+, with 52% being female and from 14+ nationalities, and steadily growing. With having raised a total of €22.5 M, we are looking for passionate people to join us on our mission! 🚀
Energy. Just Better.
As the sole Performance Marketing Manager at Ostrom, you will play a pivotal role in shaping our digital marketing strategies and driving our online presence. Reporting into the Head of Marketing, your primary responsibility will be to develop, implement, and optimize our performance marketing efforts across various digital channels. We are looking for someone with very strong attention to detail who has experience managing large budgets.
We’re a fast-paced, dynamic startup where you’ll thrive if you’re adaptable, resourceful, and self-driven. We’re still figuring a lot of things out, so if you’re comfortable with ambiguity, love solving challenges, able to drive projects forward independently whilst still being collaborative, you’ll fit right in.
Key Responsibilities:
Develop targeted performance marketing strategies, focusing on creative and cost-effective customer acquisition, to achieve company-wide growth goals.
Extensive experience in paid social and paid search.
Specialized in at least one performance channels while maintaining a generalist’s understanding of other marketing channels.
Utilize tools such as Google Analytics 4 (GA4), Google Tag Manager, and build reports in Tableau to gather insights, measure performance, and inform decision-making.
Independently manage campaigns across different platforms, ensuring they are optimized for maximum efficiency and effectiveness.
Analyze data to identify trends, insights, and opportunities for growth and improvement.
Collaborate with cross-functional teams to ensure cohesive branding and messaging across all marketing channels.
Stay updated with the latest industry trends, tools, and best practices.
Qualifications:
2-3 years experience as a performance marketer.
Proven experience as a generalist in digital marketing, with a strong specialization in at least one channel.
Solid understanding of performance marketing metrics and KPIs, e.g. CPC, CVR, CAC, etc.
Proficient in GA4, Google Tag Manager, Google Ads, Meta Ads, TikTok Ads, Reddit Ads, etc.
Excellent analytical skills with the ability to translate data into actionable insights.
Strong project management and organizational skills.
Excellent communication and teamwork abilities.
Nice to have:
Mobile marketing experience.
Native German.
Startup experience.
Interview process:
The interview process consists of
Introduction call with Clarize, Head of Marketing
Case Study
Technical interview with Clarize, Head of Marketing
Meet the team:
Casual call with 2 other Marketing team members
Call with Karl, Co-founder and CMO/CPO
Receive an offer
About Us
As the fastest growing green and digital Certified B Corp™ energy provider in Germany, we are driving the energy transition making renewable energy more accessible and inclusive. We do this by offering variable tariffs, dynamic pricing, Smart EV Charging, smart HVAC, solar, and more!
At Ostrom you will work in a dynamic and open environment, where you have space to be yourself, take on challenges, and grow.
Be in the know: Open and transparent communication, from our weekly town hall, quarterly company-updates, to retrospectives. Share your ideas — feedback goes both ways!
Collaboration and connection: Success is shared and collaboration gets us there. Success is also best celebrated together! So join in on our Friday happy-hour, team and company events.
You do you: Flexibility ensures everyone can work where is best for them. Office goer? Awesome. Working from home? Awesome. Working from Sardinia? Jealous.
Try it: Our mindset is we are learning together, with personalized development pathways, learning budgets, and company-wide knowledge sharing sessions. Give it a go and learn along the way.
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Are you ready to make a big impact in the world of digital marketing? Join us as the Performance Marketing Manager at Ostrom, where we're building Europe's leading energy management platform. Based in Berlin, Ostrom is a diverse and passionate team of over 44 individuals from more than 14 nationalities, all committed to providing clean and fair energy to everyone. In this exciting role, you'll be at the forefront of developing and optimizing our performance marketing strategies across various digital channels. You'll be reporting directly to the Head of Marketing, and your keen attention to detail will shine as you manage substantial marketing budgets. This position is tailor-made for someone who thrives in a dynamic startup environment — if you're resourceful, self-driven, and love solving challenges, you'll feel right at home here. You'll utilize tools like Google Analytics 4, Google Tag Manager, and Tableau to analyze performance and gain insights to craft actionable strategies. Must have 2-3 years of performance marketing experience and a solid grasp of key performance indicators. So, if you have strong analytical skills and a passion for digital marketing, let’s create something extraordinary together at Ostrom!
By
Ostrom
Ostrom wants to be the energy consumer platform of the future. With the electrification and green energy transition wave to 2030 and beyond, traditional utilities are simply not prepared to manage a world where smart meters, electric vehicles and ...
7 jobs
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