KOL Engagement Manager - job 1 of 2

The KOL Engagement Manager at Penumbra is primarily responsible for driving marketing success by creating and managing impactful marketing materials, collaborating with product marketing teams, and engaging with key external customers in specialties like interventional cardiology and vascular surgery. Additional tasks include data analysis, competitive research, event coordination, and maintaining organized marketing calendars.

To qualify for the KOL Engagement Manager role at Penumbra, candidates typically need a Bachelor’s degree in Marketing, Business, Communications, or related fields, along with at least one year of experience in marketing, preferably in the medical device or healthcare industry. Proficiency in MS Excel and analytics software like Tableau and Salesforce is essential, as are strong communication and organizational skills.

The KOL Engagement Manager contributes to marketing strategies at Penumbra by leveraging data-driven insights to shape effective content creation and branding initiatives. By analyzing marketing performance drivers and collaborating with product marketing teams, this role ensures that all marketing efforts are aligned with stakeholder needs and product objectives.

The KOL Engagement Manager at Penumbra utilizes various marketing tools including educational video platforms, presentation software, and content management systems. Tools like MS Excel for data analysis and analytics software such as Tableau and Salesforce are also crucial for evaluating marketing performance and developing insights.

The KOL Engagement Manager at Penumbra typically works within a general office environment but may require travel up to 75% of the time. Candidates should expect occasional lifting of up to 25 pounds and must be comfortable using standard office equipment. The role also involves remote coordination through audio and video conferencing, making adaptability essential.

When creating marketing materials for a new medical device at Penumbra, I would first work closely with the product marketing teams to understand the clinical benefits and target audiences. Then, I would conduct market research to gather insights and identify key messaging that resonates. Utilizing clear and impactful visuals, I would develop materials that are both informative and engaging, ensuring alignment with our brand voice and compliance standards.

In my past roles, I analyzed data from various marketing campaigns including engagement metrics and conversion rates. To inform my strategies, I would use tools such as Excel and Tableau to visualize data trends, identifying what works and what doesn’t. By evaluating this information, I can adjust campaign tactics and tailor content for optimal impact, ensuring resources are allocated efficiently.

In my previous position, I regularly collaborated with sales, product development, and regulatory teams. I believe open communication is vital for success, so I organized weekly check-ins to update progress and solicit feedback. This collaborative effort not only enhanced the quality of our marketing initiatives but also fostered a positive, teamwork-oriented environment.

I use a combination of project management tools and strategic goal setting to prioritize my tasks. Assessing deadlines, project importance, and resources required allows me to develop a timeline. I regularly communicate with stakeholders to ensure alignment and possible adjustments. This proactive approach helps maintain productivity and quality, even under tight deadlines.

Effective strategies for engaging key opinion leaders include personalized outreach, providing valuable content, and fostering long-term relationships. I find that understanding their needs and preferences allows me to tailor communications and build trust. Regular follow-ups and inviting their input on marketing initiatives tend to strengthen relationships over time.

In a challenging campaign focused on a new product launch, we encountered unexpected regulatory hurdles that delayed our timeline. I quickly organized a team meeting to brainstorm alternative strategies. By adjusting our messaging and focusing on educational content, we managed to execute a successful launch despite the initial setbacks, resulting in a positive reception and engagement.

Creativity in marketing is essential; it differentiates our content in a crowded marketplace. I believe in brainstorming innovative ideas and testing various formats to engage audiences. I continuously seek inspiration from industry trends and successful campaigns, integrating fresh concepts and artistic elements to ensure our materials are memorable and impactful.

Handling critical feedback is an opportunity for growth. I would approach the situation with an open mind, listening carefully to understand their perspective. After reflecting on the feedback, I’d discuss potential improvements and express gratitude for their input. This approach not only fosters collaboration but also enriches the project outcome.

To analyze the effectiveness of marketing campaigns, I would establish clear KPIs and measures before launching. Post-campaign, I would evaluate metrics such as engagement rates, lead generation, and ROI. Tools like Google Analytics and marketing software can help track user behavior, providing insights for continuous improvement in future campaigns.

I would ensure transparent communication with stakeholders by providing regular updates through concise emails or presentations, outlining key milestones achieved, upcoming tasks, and any potential roadblocks. I value clarity and directness, so I’d provide ample opportunities for feedback and discussions, making adjustments based on stakeholder input when necessary.