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Senior Oncology Marketing Communications Manager (Digital/Social Media Channels)

We are seeking an experienced and innovative Senior Manager, Marketing Communications to lead the strategic development and execution of digital and social media marketing initiatives for our oncology portfolio. This role requires a dynamic leader with deep expertise in digital communications, social media strategies, and a strong understanding of the oncology landscape. The ideal candidate will craft compelling campaigns that effectively engage key audiences, drive brand awareness, and support business objectives in a competitive and rapidly evolving market.

Key Responsibilities

Strategic Planning and Execution:

  • Develop and implement comprehensive digital and social media communication strategies tailored to oncology audiences, including healthcare professionals, patients, and advocacy groups.
  • Align digital campaigns with broader marketing objectives to enhance brand visibility and impact.

Content Development and Management:

  • Oversee the creation, curation, and distribution of high-quality, engaging, and compliant content for digital platforms, including websites, social media channels, email marketing, and other digital touchpoints.
  • Ensure messaging is consistent, scientifically accurate, and resonates with target audiences.

Social Media Leadership:

  • Manage the company’s social media presence for oncology-related initiatives, including strategy, content, monitoring, and engagement.
  •  Monitor emerging trends, platforms, and best practices to optimize performance and engagement.

Collaboration and Stakeholder Engagement:

  • Partner with cross-functional teams, including brand marketing, medical affairs, compliance, and external agencies, to ensure alignment and flawless execution.
  • Build and maintain relationships with influencers, key opinion leaders, and advocacy organizations in the oncology space.

Analytics and Optimization:

  • Track, analyze, and report on the performance of digital and social media campaigns, using data-driven insights to refine strategies.
  • Set KPIs and benchmarks, ensuring campaigns deliver measurable results.

Compliance and Industry Standards:

  • Ensure all communications adhere to regulatory, legal, and industry standards, particularly in the oncology and pharmaceutical fields.
  • Stay updated on guidelines impacting digital communications in healthcare.
  • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field; advanced degree preferred.
  • 7+ years of experience in digital marketing and social media management, with a focus on oncology or healthcare communications.
  • Proven track record of developing and managing successful digital campaigns.
  • Expertise in content creation, storytelling, and audience engagement strategies for digital and social platforms.
  • Strong understanding of oncology, including key stakeholders, patient journeys, and industry trends.

 Desired Skills:

  • Proficiency in digital marketing tools and platforms, including analytics and reporting software.
  •  Exceptional written and verbal communication skills with an ability to convey complex scientific
  • Team Building and Autonomy: An opportunity to build and lead a world-class bioinformatics team and contribute to groundbreaking solutions in cancer genomics.
  • Competitive Compensation: Competitive salary, membership in SAGA’s equity scheme, flexible working arrangements, and a dynamic startup culture with regular team events.

SAGA Diagnostics is an equal opportunity employer, fully committed to achieving a diverse and inclusive workplace that embraces and encourages applicants of every background.  The company’s policy regarding equal employment opportunity means that all decisions regarding recruitment, hiring, benefits, wage and salary administration, scheduling, disciplinary action and termination will be made without unlawful discrimination on the basis of sex, gender, race, color, age, national origin, religion, disability, medical condition, genetic information, marital status, sexual orientation, gender identity or expression, citizenship status, pregnancy or maternity, veteran status, or any other status protected by applicable federal, state or local law. If you require reasonable accommodation in completing an application, interviewing, or otherwise participating in the employee selection process, please direct your inquiries to hr@sagadiagnostics.com. 

What You Should Know About Senior Oncology Marketing Communications Manager (Digital/Social Media Channels), SAGA Diagnostics

SAGA Diagnostics is excited to welcome an innovative Senior Oncology Marketing Communications Manager to our vibrant team! In this dynamic role, you will lead the strategic development and execution of digital and social media marketing initiatives tailored for our oncology portfolio. Here at SAGA, we value creativity and strategic thinking, so we're looking for someone with deep expertise in digital communications and a bright understanding of the oncology landscape. You'll have the opportunity to build engaging campaigns that connect with healthcare professionals, patients, and advocacy groups, enhancing brand awareness and driving business results in a fast-paced market. Your responsibilities will include developing comprehensive digital strategies, overseeing the creation of compelling content, managing our social media presence, and collaborating with cross-functional teams. You’ll also be crucial in analyzing campaign performance, ensuring compliance with industry standards, and building relationships with key stakeholders. If you're ready to put your marketing skills to work in a remarkable company focused on changing the landscape of cancer treatment, join us in making a real impact!

Frequently Asked Questions (FAQs) for Senior Oncology Marketing Communications Manager (Digital/Social Media Channels) Role at SAGA Diagnostics
What are the key responsibilities of a Senior Oncology Marketing Communications Manager at SAGA Diagnostics?

As a Senior Oncology Marketing Communications Manager at SAGA Diagnostics, your key responsibilities will include developing and implementing digital and social media strategies tailored specifically for oncology audiences. You will oversee content creation and management, lead social media initiatives, collaborate with cross-functional teams, and analyze campaign performance to optimize results. Your role will be instrumental in engaging healthcare professionals, patients, and advocacy groups while ensuring compliance with industry regulations.

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What qualifications are required for the Senior Oncology Marketing Communications Manager role at SAGA Diagnostics?

To qualify for the Senior Oncology Marketing Communications Manager position at SAGA Diagnostics, candidates should have a bachelor's degree in Marketing, Communications, Digital Media, or a related field. An advanced degree is preferred. Additionally, candidates must possess over 7 years of experience in digital marketing and social media management, ideally with a focus on oncology or healthcare communications. Expertise in content creation, audience engagement, and a strong understanding of oncology is essential.

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How does SAGA Diagnostics ensure compliance in its oncology marketing communications?

SAGA Diagnostics places a high importance on compliance in all marketing communications, especially in the oncology space. As a Senior Oncology Marketing Communications Manager, you will be responsible for ensuring that all communications adhere to regulatory, legal, and industry standards. This includes staying updated on relevant guidelines and ensuring all messaging is accurate and compliant within the healthcare landscape.

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What skills will help me excel in the Senior Oncology Marketing Communications Manager role at SAGA Diagnostics?

To excel as a Senior Oncology Marketing Communications Manager at SAGA Diagnostics, you'll benefit greatly from strong digital marketing skills, particularly in content creation and social media management. Exceptional written and verbal communication abilities are crucial for conveying complex scientific information effectively. Familiarity with analytics and reporting software will also help you track performance and optimize campaigns for better results, as will your ability to work collaboratively within cross-functional teams.

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What opportunities for professional development does SAGA Diagnostics offer to a Senior Oncology Marketing Communications Manager?

At SAGA Diagnostics, we are committed to the professional development of our team members, including those in the Senior Oncology Marketing Communications Manager role. You will have the opportunity to lead a world-class team, contribute to innovative solutions in cancer genomics, and participate in ongoing training and skill development opportunities. We foster an environment that encourages personal and career growth, allowing you to advance in your skills and expertise within the oncology marketing space.

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Common Interview Questions for Senior Oncology Marketing Communications Manager (Digital/Social Media Channels)
Can you describe your experience with digital marketing campaigns in the oncology sector?

In answering this question, be sure to highlight specific campaigns you've managed, discussing your role in developing the strategy, the outcomes achieved, and what you learned during the process. Providing metrics or results will strengthen your response.

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How do you stay updated with the latest trends in digital and social media marketing?

Discuss your methods for staying informed, such as following industry publications, attending webinars, and networking with professionals in the field. Explain your commitment to continuous learning and adapting strategies based on evolving trends.

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What strategies do you utilize for engaging with healthcare professionals and advocacy groups on social media?

Provide examples of engagement strategies you've successfully implemented in the past. This might include regular communication, responding to inquiries promptly, or collaborating with influencers in the oncology field to boost visibility and engagement.

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What tools and software do you find most effective for managing digital marketing campaigns?

Mention specific tools you are proficient in such as content management systems, analytics platforms, and social media management software. Explain how you leverage these tools to optimize campaigns and track performance.

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Can you provide an example of a particularly successful oncology marketing campaign you've led?

Share a detailed account of a successful campaign, focusing on your role, the objectives, the strategies employed, and the measurable results. Be sure to emphasize any innovative approaches you took that contributed to its success.

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How do you ensure that your marketing communications comply with legal and regulatory standards?

Discuss your familiarity with relevant regulations and guidelines in the healthcare market. Explain how you incorporate compliance checks into your workflow and work with legal teams to ensure all communications are vetted appropriately.

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What is your approach to creating compelling content for various digital platforms?

Explain your content creation process, including research methods, audience analysis, and how you ensure scientific accuracy. Provide examples of content types you’ve created and how they've performed to engage target audiences.

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How do you measure the success of your digital and social media marketing efforts?

Discuss the key performance indicators (KPIs) you track to evaluate campaign success, such as engagement rates, conversion metrics, and overall ROI. Provide examples from past campaigns where you've analyzed results to optimize future strategies.

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Describe a time when you had to collaborate with multiple teams to achieve a marketing objective.

Share an example that illustrates your teamwork and communication skills. Focus on how you coordinated efforts, encouraged collaboration, and resolved any challenges that arose during the process.

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What motivates you to work in oncology marketing, and how does it influence your approach?

Reflect on your motivations for working in oncology and how that passion drives your commitment to effective communication. Discuss how understanding the patient journey and the needs of healthcare professionals influences your strategic decisions.

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SAGA Diagnostics AB is a personalized cancer diagnostics and disease monitoring company that offers molecular genetic testing of tissue biopsies and non-invasive "liquid biopsies" such as blood samples.

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Full-time, remote
DATE POSTED
January 9, 2025

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