Digital Marketing Specialist

• *At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.**• *JOB SUMMARY**This role in the Parts and Oil category will be responsible for developing and executing digital marketing strategies to drive awareness, engagement, and sales of Polaris service parts and oil across various online marketplaces and e-commerce platforms. This role will collaborate with cross-functional teams to create cohesive and impactful digital campaigns that align with the overall category strategy and business objectives.• *ESSENTIAL DUTIES AND RESPONSIBILITIES**+ **Marketplace:** Oversee and optimize product listings, pricing, and promotions on various online marketplaces (e.g., Amazon, eBay) to maximize visibility and sales.+ **E-commerce Strategy:** Develop and implement e-commerce strategies to drive traffic, conversion, and revenue on Polaris's own e-commerce platform.+ **Digital Campaign Management:** Plan, execute, and optimize digital marketing campaigns across various channels, including email, social media, search engine marketing (SEM), and display advertising.+ **Content Development:** Create and manage engaging content for digital platforms, including website, social media, and email newsletters.+ **Analytics and Reporting:** Monitor and analyze campaign performance metrics, such as conversion rates, click-through rates, and return on investment (ROI). Provide regular reports and insights to inform future marketing strategies.+ **SEO and SEM:** Implement and manage search engine optimization (SEO) and search engine marketing (SEM) strategies to increase online visibility and drive traffic to the Polaris website.+ **Collaboration:** Work closely with product development, sales, e-commerce, and marketing teams to ensure consistent messaging and branding across all channels.+ **Customer Engagement:** Develop and execute strategies to enhance customer engagement and loyalty through digital channels.+ **Market Research:** Conduct market research and analyze customer insights to identify trends and opportunities for growth in the service parts and oil segments.+ **Leadership** : Manage agency interactions, schedules, budgets and production materials• *SKILLS AND KNOWLEDGE**+ Bachelor's degree in Marketing, Business, Communications, or a related field.+ 3-5+ years of experience in digital marketing, preferably in the automotive, heavy equipment or powersports industry.+ Strong understanding of digital marketing strategies, including SEO, SEM, email marketing, and social media.+ Experience with marketplace management and e-commerce platforms.+ Excellent written and verbal communication skills.+ Ability to work collaboratively in a fast-paced, cross-functional team environment.+ Strong project management skills and attention to detail.+ Proficiency in marketing analytics tools and platforms (e.g., Google Analytics, HubSpot).• *WORKING CONDITIONS**Standard office environment; hybrid. Plymouth, MN locationThe pay range for Minnesota is $67,000 to $83,000 per year. Individual salaries are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills, and geography.\#LI-GR1\#LI-HybridThis position is not eligible for sponsorshipThere is no relocation assistance provided for this roleTo qualify for this position, former employees must be eligible for rehire, and current employees must be in good standing._We are an ambitious, resourceful, and driven workforce, which empowers us to THINK OUTSIDE._ _Apply today!_At Polaris we put our employees first, by offering a holistic approach to their health and financial wellbeing. Polaris is proud to offer competitive compensation, including a market-leading profit-sharing plan that is fundamental to our pay-for-performance culture. At Polaris, employees are owners of the company through company contributions to our Employee Stock Ownership Plan and discounted employee stock purchases plan. Employees receive a generous matching contribution to 401(k), financial wellness education and consultation to plan for their financial future. In addition to competitive pay, Polaris provides a comprehensive suite of benefits, including health, dental, and vision insurance, wellness programs, paid time off, gym & personal training reimbursement, life insurance and disability offerings. Through the Polaris Foundation and our Polaris Gives paid volunteer time off, we support employees who actively volunteer their time, efforts, and passions to improve the health and wellbeing of the communities in which they live, play and work. Employees at Polaris drive our success and are rewarded for their commitment.• *About Polaris**As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. Polaris' high-quality product line-up includes the Polaris RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles; Sportsman® all-terrain off-road vehicles; military and commercial off-road vehicles; snowmobiles; Indian Motorcycle® mid-size and heavyweight motorcycles; Slingshot® moto-roadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with a robust portfolio of parts, garments, and accessories. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. www.polaris.com (https://www.polaris.com/en-us/)• *EEO Statement**_Polaris Inc. is an Equal Opportunity Employer and will make all employment-related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law. Applicants with a disability that are in need of an accommodation to complete the application process, or otherwise need assistance or an accommodation in the recruiting process, should contact Human Resources at 800-765-2747 or_ _Talent.Acquisition@Polaris.com_ _. To read more about employment discrimination protection under U.S. federal law, see:_ _Know Your Rights: Workplace Discrimination is Illegal (eeoc.gov)_ .At Polaris, the need for diverse perspectives and experiences enables our vision of Best People, Best Team. We value our differences and align our passions to do great work. As a highly efficient growth company, we are driven to be agile and adaptable to support our customers. At Polaris we unite to create memorable adventures. Learn more athttp://www.polaris.com/careers