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Demand Generation Manager (Digital & Events)

Company Description

PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries—a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. healthcare –perhaps the most complex of all industries. Today we serve clients around the globe in every industry to help them improve the Human Experiences at the heart of their business. We serve our clients through an unparalleled offering that combines technology, data, and expertise to enable them to pinpoint and prioritize opportunities, accelerate improvement efforts and build lifetime loyalty among their customers and employees.

Like all great companies, our success is a function of our people and our culture. Our employees have world-class talent, a collaborative work ethic, and a passion for the work that have earned us trusted advisor status among the world’s most recognized brands. As a member of the team, you will help us create value for our clients, you will make us better through your contribution to the work and your voice in the process. Ours is a path of learning and continuous improvement; team efforts chart the course for corporate success.

Our Mission:

We empower organizations to deliver the best experiences. With industry expertise and technology, we turn data into insights that drive innovation and action. 

Our Values:

To put Human Experience at the heart of organizations so every person can be seen and understood. 

  • Energize the customer relationship: Our clients are our partners. We make their goals our own, working side by side to turn challenges into solutions. 
  • Success starts with me: Personal ownership fuels collective success. We each play our part and empower our teammates to do the same. 
  • Commit to learning: Every win is a springboard. Every hurdle is a lesson. We use each experience as an opportunity to grow. 
  • Dare to innovate: We challenge the status quo with creativity and innovation as our true north. 
  • Better together: We check our egos at the door. We work together, so we win together. 

Job Description

As the Demand Generation Manager, you will design and execute multi-channel marketing programs to create awareness, generate leads, and nurture prospects through every stage of the funnel. Reporting into the Senior Demand Generation Manager, you’ll be instrumental in building and optimizing campaigns that support PG Forsta’s growth goals, aligning closely with sales, product marketing, and digital marketing teams to ensure cohesive messaging and measurable outcomes. 

What You'll Do: 

  • Execute a portfolio of multi-touch campaigns, including email marketing, webinars, paid advertising, content syndication and events, to drive qualified leads and support the pipeline 

  • Write nurture campaigns that progress clients and prospects from awareness to conversion, using targeted messaging and personalized touchpoints 

  • Work with Senior Manager to coordinate demand gen efforts, ensuring alignment on key accounts, goals, and performance metrics. Enable sales with insights and campaign follow-ups to maximize engagement 

  • Tailor campaigns to address the unique needs of specific accounts and customer segments, using ABM strategies to drive higher engagement and close rates 

  • Manage paid social, search, and display campaigns across platforms to increase reach and engagement. Collaborate with the digital team on landing page design, SEO, and content optimization 

  • Drive demand for Acronis events through targeted campaigns, promoting engagement and participation from high-value prospects and existing clients 

  • Share campaign performance, using data-driven insights to refine strategies, improve conversion rates, and maximize ROI 
     

Qualifications

  • 3+ years in demand generation, B2B marketing, or a similar role, ideally within Tech or healthcare industries. Proven ability to build and manage demand-generation programs that drive revenue 

  • A strong understanding of data analysis and performance metrics to track ROI, identify patterns, and make strategic decisions based on insights 

  • Familiarity with marketing automation tools (e.g., Marketo), CRM platforms (Salesforce), and digital advertising tools.  

  • Detail-oriented with strong project management skills, able to handle multiple campaigns with competing priorities in a fast-paced environment 

  • Proactive and self-motivated with a positive, professional approach to management 

  • Highly organized, detail-oriented, and dependable, with strong multitasking and prioritization skills in a fast-paced environment 

Additional Information

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Forsta we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Press Ganey Associates LLC is an Equal Employment Opportunity/Affirmative Action employer and well committed to a diverse workforce. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, and basis of disability or any other federal, state or local protected class. 

Pay Transparency Non-Discrimination Notice – Press Ganey will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 

The expected base salary for this position ranges from $65,000-85,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus or commission tied to achieved results.  

All your information will be kept confidential according to EEO guidelines.

Our privacy policy can be found here: https://www.pressganey.com/legal-privacy/ 

Average salary estimate

$75000 / YEARLY (est.)
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$65000K
$85000K

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Collaboration over Competition
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Feedback Forward
Rapid Growth
Medical Insurance
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Paternity Leave
Fully Distributed
Flex-Friendly
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Social Gatherings
Pet Friendly
Company Retreats
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Life insurance
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Our mission is to reduce patient suffering by supporting the delivery of safe, high-quality, patient-centered care.

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Full-time, on-site
DATE POSTED
February 19, 2025

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