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Our client is a rapidly growing industrial startup looking for a Demand Generation Manager to drive scalable marketing efforts. This role is ideal for a marketer experienced in executing multi-channel campaigns that generate demand, acquire leads, increase product adoption, and expand brand awareness.

Location:

Fully Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

Campaign Development: Lead the development and execution of integrated marketing campaigns focused on key industries and use cases to generate leads.
ABM Execution: Implement Account-Based Marketing (ABM) tactics, leveraging webinars, email campaigns, and paid media to engage target accounts.
Stakeholder Collaboration: Work with internal teams, including product marketing, sales, and operations, to align campaign strategies.
Lead Generation: Develop and execute programs to drive lead acquisition and product adoption at scale.
Multi-Channel Engagement: Design engagement programs tailored to the buyer’s journey across various audience segments.
Content Development: Support content creation efforts to develop promotional materials and compelling brand stories.
Agency Partnership: Collaborate with external agencies for campaign asset development and execution.
Performance Analysis: Measure and report campaign effectiveness, optimizing strategies based on performance insights.
Communication: Maintain clear and frequent communication with stakeholders regarding strategy, goals, and results.

Qualifications:

Experience:
- 3+ years of B2B marketing experience, ideally in a SaaS environment.
- Familiarity with multi-channel marketing strategies, including ABM (nice to have).
- Knowledge of B2B and SaaS metrics; experience with enterprise sales teams is a plus.
- Experience using data insights to optimize marketing funnels and improve lead conversion rates.
Skills:
- Understanding of marketing channels, including email, ads, and events.
- Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce).
- Strong project management and cross-functional collaboration skills.
- Excellent communication skills, with the ability to present complex ideas clearly.

Preferred Traits:

Highly motivated and results-driven.
Adaptable and innovative in marketing strategies.
Comfortable working independently and within a team.

Opportunity:
This is an exciting opportunity to scale the marketing efforts of a fast-growing startup. You’ll lead impactful campaigns, collaborate with dynamic teams, and leverage ABM and multi-channel strategies to drive measurable business growth.

Application Process:

To be considered for this role these steps need to be followed:

Fill in the application form
Record a video showcasing your skill sets

Average salary estimate

$70000 / YEARLY (est.)

min

max

$60000K

$80000K

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What You Should Know About Demand Generation Manager, ProjectGrowth

If you're ready to make a significant impact in the marketing world, our client, a rapidly growing industrial startup, is on the lookout for a talented Demand Generation Manager based in Mexico City. This fully remote role allows you to work from the comfort of your home while leading the charge in scalable marketing efforts. As a Demand Generation Manager, you'll have the opportunity to craft and execute multi-channel campaigns aimed at generating demand, acquiring leads, increasing product adoption, and boosting brand awareness. Your day-to-day activities will involve developing integrated marketing campaigns, implementing Account-Based Marketing (ABM) strategies, and collaborating with internal teams to ensure alignment across product marketing, sales, and operations. We're seeking someone with a minimum of three years of B2B marketing experience, ideally within a SaaS environment. You'll need to be well-versed in using data insights to optimize marketing funnels and improve lead conversion rates. The role also requires content development skills for creating compelling promotional materials. If you're a highly motivated individual who is adaptable, innovative, and comfortable working both independently and as part of a team, this is a fantastic opportunity to help scale the marketing efforts of a budding company. Join us in driving measurable business growth and exciting campaigns that can truly make a difference!

Frequently Asked Questions (FAQs) for Demand Generation Manager Role at ProjectGrowth

What are the responsibilities of a Demand Generation Manager at a startup?

As a Demand Generation Manager at a rapidly growing industrial startup, you will lead the development and execution of integrated marketing campaigns, implement Account-Based Marketing (ABM) strategies, and collaborate closely with product marketing and sales teams. Your focus will be on generating leads, increasing product adoption, and enhancing brand awareness through tailored engagement programs.