Marketplace Specialist - job 2 of 3

Our client is renowned for their dynamic and innovative approach to online retail, offering a wide range of electronics and technology products through major e-commerce platforms. The company is committed to leveraging cutting-edge marketing strategies to enhance product reach and customer engagement.

Join our client's team, a leading provider in the online retail space, as a Marketplace Specialist 

Location: Fully Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities

Marketplace Promotion Management 

• Manage both evergreen and ad-hoc promotions for eBay and Walmart marketplace partners to ensure maximum sales.

• Work with other departments internally to coordinate on deal submissions and submit offers externally to the marketplace partners.

• Set up competitive pricing in internal systems and ensure that all compliance requirements are met, including but not limited to: contract management, appropriate documentation, and regular pricing audits.

• Review and audit all promotion details for accuracy prior to launch.

• Conduct regular inventory checks and analysis on promotion performance, as well as make recommendations based on your findings.

Product Listing Optimization

• Utilize expertise in eBay and Walmart marketplace portals to optimize product listings for maximum visibility and sales.

• Conduct keyword research and implement SEO strategies to improve product search rankings.

• Optimize product titles, descriptions, and images to enhance product discoverability and conversion rates.

Marketplace Channel Advertising Management

• Manage advertising campaigns specifically for eBay and Walmart to increase product visibility and drive sales.

• Develop and implement advertising strategies, including promotions and sponsored listings tailored to eBay and Walmart platforms.

• Monitor campaign performance and optimize ad placements, targeting, and budget allocation for maximum ROI.

Search Ranking Improvement

• Implement strategies to improve product search rankings on eBay and Walmart.

• Monitor search trends and algorithm updates to stay ahead of the competition and adapt strategies accordingly.

• Work with internal teams to optimize product offerings and enhance search relevance.

Competitor Analysis

• Conduct regular analysis of competitor listings, pricing, and advertising strategies on eBay and Walmart.

• Identify opportunities for differentiation and competitive advantage in these marketplaces.

Requirements

Marketplace Expertise

• Proven experience in utilizing eBay or Walmart to optimize product listings and drive sales (Amazon experience is a plus).

Advertising Skills

• Proficiency in managing marketplace advertising campaigns, particularly for eBay and Walmart.

• Experience in developing and executing advertising strategies to achieve business objectives.

Analytical Skills

• Strong analytical skills with the ability to interpret data and metrics to make informed decisions.

• Experience using analytics tools to track and measure campaign performance.

Communication Skills

• Excellent verbal and written communication skills.

• Ability to effectively communicate strategies, insights, and recommendations to internal teams and stakeholders.

SEO Knowledge

• Strong understanding of SEO principles and best practices, particularly as they apply to eBay and Walmart product listings.

• Ability to conduct keyword research and optimize product content for search visibility.

Preferred Attributes

E-commerce Experience

• Experience working in e-commerce or retail industries, particularly with a focus on eBay and Walmart marketplaces (Amazon experience is a plus).

• Familiarity with other e-commerce platforms and marketplaces.

Creative Thinking

• Creative mindset with the ability to develop innovative strategies to optimize product listings and drive sales.

• Ability to think outside the box and identify new growth opportunities.

Adaptability

• Flexibility to adapt to changing marketplace dynamics and algorithm updates.

• Willingness to continuously learn and stay updated on industry trends and best practices.

Opportunity:

Join a dynamic and innovative online retail leader as a Marketplace Specialist. This is an exciting opportunity to leverage cutting-edge marketing strategies, optimize product listings, and manage marketplace advertising to drive measurable growth. You’ll collaborate with cross-functional teams, implement data-driven strategies, and enhance product visibility across major e-commerce platforms.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets