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Meta Ads Creative Manager - job 1 of 3

Our client is a leading SaaS provider in the Medspa industry, helping aesthetic businesses scale through cutting-edge marketing solutions. We are seeking a Meta Ads Creative Manager to lead our Meta Ads team, drive high-performing creative strategies, and manage A/B testing at scale.

Location: Remote

Role Overview:

The Meta Ads Creative Manager will be responsible for leading creative strategy and execution for Meta Ads campaigns. This role requires a proactive, self-sufficient leader who can independently define creative briefs, delegate tasks to junior designers, and oversee A/B testing. The ideal candidate will have a strong background in ad design, video editing, and conversion optimization.

Key Responsibilities:

  • Act as the Lead Creative for the Meta Ads team, overseeing the conceptualization and execution of high-performing ad creatives.

  • Develop and refine detailed creative briefs to guide junior designers in producing scalable and effective A/B test variations.

  • Design Meta ad creatives (static and video formats) for A/B testing and campaign optimization.

  • Create and test basic video ads to improve engagement and conversions.

  • Ensure that all creatives align with luxury, high-end aesthetics and minimalist, natural beauty styles to resonate with Medspa audiences.

  • Collaborate with media buyers, marketing strategists, and design teams to optimize campaign performance.

  • Develop scalable templates that can be adapted across 200+ Medspa locations while maintaining a personalized and unique feel.

  • Analyze performance metrics (CTR, CPC, conversion rates, ROAS) and refine ad creatives based on data insights.

  • Maintain up-to-date knowledge of Meta’s advertising policies and best practices to ensure compliance and effectiveness.

Qualifications & Skills:

  • 3+ years of experience in Meta Ads creative strategy, graphic design, or performance marketing.

  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or similar tools.

  • Strong ability to create high-converting ad creatives, including static images and short-form videos.

  • Experience with A/B testing methodologies and conversion rate optimization (CRO).

  • Strong understanding of Meta Ads algorithms and creative best practices.

  • Excellent eye for high-end aesthetics, brand consistency, and ad personalization.

  • Ability to manage multiple projects, set priorities, and meet deadlines in a fast-paced environment.

  • Strong communication skills and ability to provide clear feedback to designers and team members.

  • Experience in the US market and Medspa industry is a plus.

Compensation & Benefits:

  • Competitive salary based on experience

  • Professional development opportunities

  • Access to industry-leading marketing tools and resources

Application Process:

To be considered for this role these steps need to be followed:

  • Fill in the application form

  • Record a video showcasing your skill sets

Average salary estimate

$70000 / YEARLY (est.)
min
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$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Meta Ads Creative Manager, ProjectGrowth

Are you passionate about driving creative excellence in advertising? Join our client, a pioneering SaaS provider in the Medspa industry, as a Meta Ads Creative Manager based in Brasília! In this exciting remote role, you’ll lead a dynamic Meta Ads team, crafting high-performing creative strategies and managing A/B testing at scale. Your innovative spirit and proactive mindset will be crucial for defining creative briefs, overseeing the design of eye-catching static and video ads, and ensuring that all creatives reflect the luxury and minimalist aesthetics expected in the Medspa market. Collaborating closely with media buyers and marketing strategists, you'll analyze performance metrics and refine ad creatives to truly resonate with audiences. With over 3 years of experience in Meta Ads creative strategy and a strong command of Adobe Creative Suite, you'll bring to life engaging ad campaigns that enhance the growth of aesthetic businesses. If you love creating scalable templates and have an eye for high-end design, we’d love to see your skills in action! We’re looking for someone who can balance multiple projects in a fast-paced environment while maintaining brand consistency. Join us and make an impact in the Medspa industry that's thriving with innovation!

Frequently Asked Questions (FAQs) for Meta Ads Creative Manager Role at ProjectGrowth
What are the key responsibilities of a Meta Ads Creative Manager at the SaaS provider?

As a Meta Ads Creative Manager at our leading SaaS provider in the Medspa industry, your key responsibilities include overseeing the creative strategy for Meta Ads campaigns, developing detailed briefs, designing ad creatives, managing A/B testing, collaborating with marketing teams, and analyzing performance metrics to optimize ad effectiveness.

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What qualifications are required for a Meta Ads Creative Manager position?

To excel as a Meta Ads Creative Manager with us, candidates should have a minimum of 3 years of experience in Meta Ads creative strategy or performance marketing, proficiency in Adobe Creative Suite, a strong understanding of A/B testing methodologies, and a keen eye for high-end aesthetics and brand consistency.

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How does the Meta Ads Creative Manager collaborate with other teams in the SaaS company?

The Meta Ads Creative Manager collaborates closely with media buyers, marketing strategists, and design teams to enhance campaign performance, ensuring that all creatives align with the brand’s luxury image while effectively reaching the target audience in the Medspa sector.

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What tools do Meta Ads Creative Managers at this SaaS provider utilize?

Meta Ads Creative Managers leverage industry-leading marketing tools and resources, primarily Adobe Creative Suite, to design high-converting ad creatives and perform detailed analyses of campaign performance to make informed updates and improvements.

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What benefits can a Meta Ads Creative Manager expect from this role?

In this role, a Meta Ads Creative Manager can look forward to a competitive salary, professional development opportunities, access to industry-leading marketing tools, and the chance to work in a creative environment that embraces innovation within the Medspa industry.

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Common Interview Questions for Meta Ads Creative Manager
Can you describe your experience with Meta Ads creative strategies?

When addressing your experience, focus on the specific strategies you’ve implemented, such as A/B testing or video ad creation, and share successful outcomes or metrics that highlight your impact.

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How do you approach creating high-converting ad creatives?

Discuss your process, from understanding target audiences to incorporating data analysis for optimization. Include examples of past creative projects that delivered impressive results.

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What is your experience with A/B testing, and how have you applied it in your campaigns?

Elaborate on your methodology for conducting A/B tests, the types of creatives you’ve tested, and any insights or successful adjustments made based on the test results.

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Can you showcase some ad creatives you've designed for the luxury or Medspa industry?

Prepare examples of your past work that exemplify your ability to create aesthetically pleasing and effective ads, emphasizing how these pieces align with luxury branding standards.

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How do you stay updated on Meta's advertising policies and best practices?

Share your strategies for keeping abreast of changes, such as following industry blogs, participating in webinars, and engaging with professional networks focused on digital marketing.

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What tools do you use for video editing and ad design?

Mention the specific software you are proficient in, such as Adobe Premiere Pro or After Effects, and provide examples of how you have utilized them in your role as an ad creative.

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How do you handle feedback from team members or clients regarding your ad designs?

Discuss your process for receiving feedback, including examples of how you have effectively implemented constructive criticism into your designs or strategies.

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Can you provide an example of a particularly challenging project you've managed?

Share a specific project that posed challenges, detailing the obstacles faced, your problem-solving techniques, and the successful outcome that resulted from your efforts.

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In what ways have you demonstrated leadership in past roles?

Highlight instances where you took the initiative, mentored junior staff, or led projects to success, showcasing your leadership style and ability to inspire creativity.

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What metrics do you consider crucial for measuring the success of ad campaigns?

Identify key performance indicators such as CTR, conversion rates, and ROAS, explaining why these metrics are significant in assessing campaign effectiveness and making data-driven decisions.

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Full-time, remote
DATE POSTED
February 20, 2025

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