Our client is a leading SaaS provider in the Medspa industry, helping aesthetic businesses scale through cutting-edge marketing solutions. We are seeking a Meta Ads Creative Manager to lead our Meta Ads team, drive high-performing creative strategies, and manage A/B testing at scale.
Location: Remote
The Meta Ads Creative Manager will be responsible for leading creative strategy and execution for Meta Ads campaigns. This role requires a proactive, self-sufficient leader who can independently define creative briefs, delegate tasks to junior designers, and oversee A/B testing. The ideal candidate will have a strong background in ad design, video editing, and conversion optimization.
Act as the Lead Creative for the Meta Ads team, overseeing the conceptualization and execution of high-performing ad creatives.
Develop and refine detailed creative briefs to guide junior designers in producing scalable and effective A/B test variations.
Design Meta ad creatives (static and video formats) for A/B testing and campaign optimization.
Create and test basic video ads to improve engagement and conversions.
Ensure that all creatives align with luxury, high-end aesthetics and minimalist, natural beauty styles to resonate with Medspa audiences.
Collaborate with media buyers, marketing strategists, and design teams to optimize campaign performance.
Develop scalable templates that can be adapted across 200+ Medspa locations while maintaining a personalized and unique feel.
Analyze performance metrics (CTR, CPC, conversion rates, ROAS) and refine ad creatives based on data insights.
Maintain up-to-date knowledge of Meta’s advertising policies and best practices to ensure compliance and effectiveness.
3+ years of experience in Meta Ads creative strategy, graphic design, or performance marketing.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or similar tools.
Strong ability to create high-converting ad creatives, including static images and short-form videos.
Experience with A/B testing methodologies and conversion rate optimization (CRO).
Strong understanding of Meta Ads algorithms and creative best practices.
Excellent eye for high-end aesthetics, brand consistency, and ad personalization.
Ability to manage multiple projects, set priorities, and meet deadlines in a fast-paced environment.
Strong communication skills and ability to provide clear feedback to designers and team members.
Experience in the US market and Medspa industry is a plus.
Competitive salary based on experience
Professional development opportunities
Access to industry-leading marketing tools and resources
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Are you passionate about driving creative excellence in advertising? Join our client, a pioneering SaaS provider in the Medspa industry, as a Meta Ads Creative Manager based in Brasília! In this exciting remote role, you’ll lead a dynamic Meta Ads team, crafting high-performing creative strategies and managing A/B testing at scale. Your innovative spirit and proactive mindset will be crucial for defining creative briefs, overseeing the design of eye-catching static and video ads, and ensuring that all creatives reflect the luxury and minimalist aesthetics expected in the Medspa market. Collaborating closely with media buyers and marketing strategists, you'll analyze performance metrics and refine ad creatives to truly resonate with audiences. With over 3 years of experience in Meta Ads creative strategy and a strong command of Adobe Creative Suite, you'll bring to life engaging ad campaigns that enhance the growth of aesthetic businesses. If you love creating scalable templates and have an eye for high-end design, we’d love to see your skills in action! We’re looking for someone who can balance multiple projects in a fast-paced environment while maintaining brand consistency. Join us and make an impact in the Medspa industry that's thriving with innovation!
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