Paid Ads Creative Manager - job 1 of 2

The Paid Ads Creative Manager at our Medspa SaaS client is responsible for leading creative strategy and execution for Meta Ads campaigns. Your key responsibilities include overseeing the conceptualization of ad creatives, creating and testing both static and video ads, analyzing performance metrics to refine ad outputs, and collaborating with other teams to optimize campaign performance. You will also develop scalable templates to maintain brand consistency across various Medspa locations.

To be considered for the Paid Ads Creative Manager position at our Medspa SaaS client, candidates should have at least 3 years of experience in Meta Ads creative strategy, graphic design, or performance marketing. Proficiency in tools such as Adobe Creative Suite is essential, along with a strong understanding of A/B testing methodologies and conversion rate optimization. Familiarity with the Medspa industry and experience in the US market are advantageous.

As the Paid Ads Creative Manager, you will be tasked with developing high-performing creative strategies tailored to the luxury aesthetics of the Medspa audience. This includes crafting detailed creative briefs for junior designers, designing various ad formats for A/B testing, and continuously optimizing your creatives based on performance metrics to ensure maximum engagement and conversion rates.

Collaboration is key for a Paid Ads Creative Manager. You will work closely with media buyers, marketing strategists, and design teams to create cohesive campaigns that resonate with the target audience. Through regular feedback sessions and creative brainstorming, you’ll ensure that all campaigns are optimized for performance and brand consistency across different Medspa locations.

The Paid Ads Creative Manager position offers a competitive salary based on experience, professional development opportunities, and access to industry-leading marketing tools and resources. Additionally, being part of a rapidly growing SaaS provider in the Medspa industry allows you to make a significant impact while enhancing your skills and career in a supportive environment.

When developing creative briefs, I focus on clear communication of the campaign's goals, target audience, and key performance indicators. I also ensure to include insights from previous campaigns to guide junior designers toward creating effective A/B test variations.

I primarily use Adobe Creative Suite, including Premiere Pro for video editing and Photoshop for image design. These tools allow me to create high-quality, engaging ad creatives that align with brand aesthetics.

In my previous role, I analyzed performance metrics such as CTR and conversion rates from our A/B tests. By adjusting visuals and ad copy based on this data, we increased our overall campaign ROI significantly, demonstrating the power of data-driven decisions.

I have extensive experience with A/B testing, where I design different ad variations and track their performance against established benchmarks. This iterative process helps me refine and optimize creatives for better engagement and conversion.

I regularly read Meta's official updates, participate in industry webinars, and engage in professional networks. Keeping abreast of these changes is crucial for ensuring our ad campaigns remain compliant and effective.

I once managed several ad campaigns for different clients at the same time. I prioritized tasks, set clear deadlines, and communicated regularly with my team to ensure all projects were on track. Utilizing project management tools to keep tabs on progress was instrumental in successfully handling this workload.

I focus on high-end aesthetics and natural beauty in my designs. Understanding the Medspa audience's preferences helps me craft visuals that resonate with their desire for luxury and professionalism, ensuring a compelling and engaging ad experience.

I start by pulling data from our campaigns, examining key metrics like CTR and conversion rates. I then compare these figures against previous performance to identify trends or areas for improvement. This analysis guides my decisions for future ad creatives.

I ensure that my feedback is constructive and specific, highlighting both strengths and areas for improvement. I encourage an open dialogue where designers feel comfortable discussing their ideas and asking questions to foster a collaborative learning environment.

To create engaging video ads, I focus on storytelling and high-quality visuals. Short-form videos should convey messages quickly and compellingly, using impactful imagery and clear calls to action to drive engagement and conversions.