Social Media, Digital Account Manager

As a Social Media, Digital Account Manager at Sutherland, your primary responsibilities will involve managing a portfolio of small to medium business advertisers. You'll consult with clients, analyze the performance of their advertising campaigns, and recommend optimizations using our suite of digital tools. Establishing strong client relationships and continually assessing their needs will help you ensure their business growth.

To be considered for the Social Media, Digital Account Manager position at Sutherland, candidates should have at least four years of work experience, with a minimum of three years in digital marketing or advertising sales. Additionally, expertise in creating tailored marketing solutions and strong interpersonal skills is essential.

Sutherland offers a comprehensive benefits package for the Social Media, Digital Account Manager position, including competitive hourly pay, a monthly incentive, paid training, full health benefits, a 401K plan, and generous paid time off. These benefits highlight Sutherland’s commitment to employee well-being and development.

Sutherland believes in fostering an environment where employees can thrive and grow. As a Social Media, Digital Account Manager, you'll have access to professional development opportunities and training that will help you sharpen your skills. The company encourages career advancement through a supportive culture and a focus on innovation in digital marketing.

While the primary location for the Social Media, Digital Account Manager role is in Pittsford, NY, Sutherland is known for its adaptability and may offer remote work options depending on specific roles and business needs. It’s best to inquire about current policies during the interview process.

When discussing your digital marketing experience, focus on specific campaigns you've worked on, explaining your role and the results achieved. Highlight particular tools or platforms used and any successful strategies you implemented that led to client satisfaction.

Building relationships with clients is vital for a Social Media, Digital Account Manager. Discuss your strategies for establishing trust and rapport, such as regular check-ins, proactive communication, and adaptability to their evolving needs. Providing examples of past client interactions can also strengthen your response.

Prepare to walk through a specific campaign from its inception to execution, emphasizing goals, key performance indicators, and the overall outcome. Be sure to mention any challenges faced and how you overcame them, showcasing your problem-solving skills.

Highlight the various social media management tools you have used, explaining how you've utilized them to create, monitor, and optimize advertising campaigns. Mention any analytics tools you've employed to assess results and improve future campaigns.

Discuss the metrics you consider most important when measuring campaign success, such as return on investment (ROI), customer engagement rates, and conversion tracking. Emphasizing a data-driven approach can reinforce your analytical capabilities.

When addressing this question, outline potential strategies such as audience analysis to understand their demographics better, testing different types of content, leveraging paid ads for broader reach, and utilizing interactive content to increase engagement. Be sure to tailor your response to specific case studies or client scenarios, if applicable.

Show your commitment to professional development by mentioning various sources you follow for industry trends, such as marketing blogs, webinars, online courses, and networking events. Emphasizing continual learning helps demonstrate your proactive approach to staying informed.

Share a specific instance where you reviewed campaign analytics and identified the need for change. Be clear about the data analyzed and the adjustments made, along with the positive outcomes that followed. This will showcase your analytical and adaptive capabilities.

Highlight how collaboration with teams, such as creative, sales, or analytics, has contributed to your success. Talk about examples of how teamwork led to innovative solutions or improved outcomes for clients, emphasizing your interpersonal skills.

Express enthusiasm for Sutherland’s commitment to digital transformation and innovation. Highlight shared values regarding employee development and the company’s emphasis on building enduring relationships through its work. Tailor your response to reflect your career aspirations aligned with Sutherland.