Technical SEO Specialist

As a Technical SEO Specialist at our company, you will take on a variety of responsibilities, including conducting comprehensive site audits to pinpoint issues and opportunities, managing internal linking strategies, and ensuring optimal crawlability and indexability of client websites. You'll work on advanced permalink restructuring, monitor site speed, and leverage structured data effectively while also participating in strategy meetings with the SEO Manager.

To excel as a Technical SEO Specialist, you'll need advanced experience in SEO, a deep understanding of search engine algorithms, and familiarity with tools like Google Search Console and Screaming Frog. A background in working with various CMS platforms, especially WordPress, is highly beneficial, alongside a knack for analyzing vast data sets and crafting actionable strategies based on technical audits.

We value continuous learning and development. As a Technical SEO Specialist, you’ll have access to various resources, industry-leading tools, and opportunities to participate in relevant training and conferences. Our collaborative environment promotes the sharing of knowledge and techniques to ensure you stay updated on the latest SEO trends and best practices.

In the Technical SEO Specialist position, you will frequently use tools such as Google Search Console, Screaming Frog, Ahrefs, SEMRush, and various other SEO programs. Proficiency in these tools is essential for conducting audits, analyzing data, and troubleshooting technical issues effectively.

Our company promotes a healthy work-life balance for our Technical SEO Specialists, which is reflected in our offering of unlimited PTO and the ability to work remotely. This flexible work environment allows you to manage your time effectively while delivering outstanding results for our clients.

A technical SEO audit involves a comprehensive evaluation of a website to determine its health and identify areas for improvement. In your response, highlight key elements like crawlability, indexability, and structured data. Providing examples of tools used, such as Screaming Frog or Google Search Console, can showcase your hands-on experience and familiarity with the necessary processes.

Prioritizing technical SEO issues is crucial for managing resources effectively. You might discuss using a triage approach, focusing on issues impacting site speed and user experience first. Providing data-driven examples or previous experiences will help the interviewer understand your decision-making process.

Analyzing site speed issues is vital, and you can mention tools such as Google PageSpeed Insights and GTmetrix. Explain how you would examine both server and front-end performance, prioritize fixes, and monitor results. Demonstrating your systematic approach will emphasize your technical expertise.

Staying informed is essential in the ever-changing world of SEO. You can mention subscribing to reputable SEO blogs and forums, attending webinars and conferences, and participating in industry discussions. Highlight any specific platforms or communities where you gather insights.

When discussing your experience with Google Search Console, focus on specific tasks like tracking performance metrics, identifying crawl errors, and using the insights to optimize websites further. Providing examples of past projects can illustrate your proficiency effectively.

Canonicalization helps prevent duplicate content issues by informing search engines which version of a page should be indexed. In your answer, discuss how you would identify and resolve duplicate content, thereby improving overall SEO effectiveness.

Discussing challenges can reveal your problem-solving skills. Provide a specific example, such as fixing a major crawl error or addressing site speed issues, and outline the steps you took to find a solution, highlighting your ability to adapt and learn.

A strong internal linking strategy is critical for site navigation and SEO. Explain how you would analyze existing links, identify opportunities for improvement, and optimize the anchor text. Sharing specific strategies you've employed in past projects will showcase your hands-on experience.

Common mistakes include neglecting mobile optimization, improper use of redirects, or overlooking structured data implementation. You can bring this question full circle by discussing how you've addressed similar issues in the past, thereby highlighting your expertise.

Handle this question by outlining a systematic approach to investigating possible causes. Highlight the importance of analyzing recent changes, check Google Search Console for errors, and reviewing competitors. Emphasize your analytical skills and experience in addressing such challenges.