Director, Strategy

As a Director, Strategy at KERN, you will spearhead the development of customer experience (CX) and direct response marketing strategies for both existing clients and new business opportunities. This includes analyzing market trends and audience insights to create cohesive omnichannel strategies, alongside mentoring team members and evolving best practices.

For the Director, Strategy role at KERN, candidates are expected to have extensive experience in strategic alignment, requirement gathering, and leading diverse teams. Proven skills in creating personas, journey maps, and compelling narratives are essential, along with a strong commitment to continuous learning and evolution.

KERN is not just another marketing agency; it is a place where empathy and creativity come together to foster client growth. With a strong emphasis on diversity and individual well-being, KERN provides an inclusive work culture that values innovative thinking and personal contributions, making it an ideal environment for a Director, Strategy.

The Director, Strategy plays a crucial role in client success at KERN by utilizing data-driven insights to create tailored marketing strategies. This position ensures that client objectives are met through creative direction, strategic partnerships, and by fostering authentic customer connections, ultimately enhancing brand loyalty.

The salary range for the Director, Strategy position at KERN in Dallas is estimated to be between $128,000 and $149,000. The final compensation can vary based on skill set, experience, and qualifications, showcasing KERN's commitment to fairly rewarding their employees.

When answering this question, highlight your past experiences where you successfully created and implemented omnichannel strategies. Mention specific projects and outcomes, and emphasize your ability to collaborate across teams for optimal results.

Discuss the techniques you prefer for collecting audience insights, such as surveys, focus groups, or data analytics. Illustrate your approach with examples from your past work, showcasing how this insight fueled effective marketing strategies.

Share specific instances where you facilitated collaboration among diverse teams. Discuss tools and processes, such as regular meetings or shared platforms, that you use to maintain alignment on strategic goals.

Emphasize the importance of understanding customer touchpoints, emotions, and pain points while creating a journey map. Provide examples of how you've utilized journey mapping to enhance customer experiences in past roles.

Outline a specific situation where you guided a team member through a challenge. Explain how you tailored your mentorship approach to their needs while fostering their professional development.

Discuss your process in understanding client needs and how you combine data with creativity to build persuasive narratives. Providing examples of successful campaigns will enhance your answer.

Explain the KPIs and metrics you monitor to assess strategy success, along with any tools or methodologies that help you collect and analyze this data for decision-making.

Detail your strategies for staying informed, such as attending industry conferences, participating in webinars, or subscribing to relevant publications. Emphasize your commitment to applying new knowledge to your strategies.

Discuss KERN’s emphasis on empathy, creativity, and individual partnerships with clients. Highlight how these values create unique marketing solutions that resonate with audiences more authentically than traditional methods.

Clearly outline the complex project you handled, the specific challenges you encountered, and the strategies you implemented to overcome them. This will show your problem-solving abilities and resilience.