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Field Marketing Manager - EMEA

About Recast: 

Recast Software, headquartered in Minneapolis, MN, empowers organizations to better manage and support users and devices. Our mission is to simplify the work of IT teams and enable them to create highly secure and compliant environments. Our software does this by seamlessly integrating with existing IT infrastructure to quickly remediate issues, ensure compliance, enhance security, and maintain clear visibility across all devices. Recast is a rapidly growing software company with its solution being used by thousands of enterprise organizations in more than 125 countries, impacting millions of devices and (more importantly) the people who use them.  

 

About the Role:  

As the Field Marketing Manager - EMEA, you will support the EMEA sales team by developing and managing event campaigns and regional pipeline generation programs to drive awareness and accelerate opportunities in the sales cycle. This role will collaborate closely with sales leaders, product teams, partners, and partner marketing to plan, execute, and track the success of EMEA go-to-market efforts in alignment with company goals. This role is hybrid based out of the Recast office in Utrecht, NL.


Key Role Responsibilities: 
  • Plan, manage, and execute third-party sponsored events and first-party hosted events across the EMEA region, ensuring alignment with regional and global objectives and deadlines. 
  • Develop and execute regional programs to drive awareness, lead generation, and customer engagement. This includes sponsored events, account-based outreach, digital marketing strategies, and more.  
  • Experience with webinar or virtual event strategy, planning and execution.
  • Work with external vendors, partners, and event organizers to ensure smooth execution of regional programs and maximize return on investment from event participation. 
  • Collaborate with sales, solutions engineers, product teams, and global marketing to align program objectives with EMEA go-to-market strategies and overall GTM goals. 
  • Engage with Sellers to track lead follow-up, qualification, and conversion.
  • Monitor, analyze, and report on marketing campaign effectiveness and ROI.
  • Recommend and pilot new marketing tactics to grow pipeline and/or improve efficiencies.
  • Work cross-functionally with global teams including Partner Marketing, Account Executives, Account Managers, Business Development Reps and Solutions Engineers to deliver best-in-class demand generation campaigns and activities.
  • Manage a marketing budget and track spend.
  • Travel up to 50%.


Qualifications:
  • 5+ years of experience in field marketing or regional marketing, focusing on the EMEA region within a fast-paced SaaS or technology environment.  
  • Proven track record of managing projects and initiatives from inception to completion with many moving parts and overlapping deadlines  
  • Proven track record in planning and executing regional marketing programs and events across multiple countries within EMEA. 
  • Creative thinker with willingness to proactively and constantly look for and try new ideas.  
  • Excellent written and verbal communication skills.
  • Data-driven mindset with ability to connect marketing initiatives to sales results.  
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Proficiency with Salesforce, Marketo, Canva, Asana, On24, and other collaborative tools. 


What you bring: 

You take initiative. We have a culture of ownership and progress over perfection. We proactively drive outcomes with self-motivation and determination. We deliver results that matter for our customers and our team.

You get curious. Curiosity moves us forward. We ask questions, try new things, and learn from mistakes. Challenges are opportunities to explore creative solutions that benefit our customers and drive continuous improvement.

You work together. We appreciate the power of diverse perspectives. Through open communication, we help one another and leverage our collective expertise for better outcomes. We build trust through teamwork.

You embrace change. Change is inevitable; we meet it with agility and resilience. We navigate with courage and find possibility in uncertainty. We adapt for the future, shaping our path with purpose.

You choose empathy. We aim to deeply understand the needs of our customers and one another - it's the foundation of our relationships. We assume positive intent and practice mutual respect. We prioritize a culture of belonging because success is a shared journey.

 

Compensation, Benefits, & Perks: 

• Salary, holiday bonus, and 7.5% annual bonus potential.

• Commuting allowance

• Internet reimbursement

• Pension

• Company laptop

• Company cell phone or reimbursement

• Work-life balance and remote work options 

 

Why do we love working at Recast?

It takes great people across an entire company to build great tools. As a growing start-up, every employee has an opportunity to make a huge impact on our business, as well as ample opportunities to learn and grow. We are a people-first culture with passionate, talented, and supportive teammates. We are committed to making every employee feel respected and valued. We recognize to bring our best selves to Recast, it’s important for everyone to nurture their lives outside of work. 

 

Recast provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, gender, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, national origin, age, disability, genetic information or characteristics, marital status, familial status, veteran or military status, status regarding public assistance, membership or activity in a local commission, or any other protected status in accordance with applicable federal, state, local, and international laws.

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Average salary estimate

$80000 / YEARLY (est.)
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$90000K

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What You Should Know About Field Marketing Manager - EMEA, Recast Software

Are you an innovative marketing professional with a passion for the EMEA region? Recast Software is looking for a Field Marketing Manager - EMEA to join our dynamic team at our Netherlands office. At Recast, we specialize in empowering organizations to enhance the performance of their IT teams while ensuring compliance and security across all devices. As our Field Marketing Manager, you'll play a critical role in partnering with sales leaders and product teams to shape and drive event campaigns and programs that not only raise awareness but also accelerate opportunities in the sales cycle. You’ll be responsible for planning and executing various marketing initiatives, ranging from third-party sponsored events to account-based outreach strategies. Your expertise in analyzing marketing effectiveness and ROI will be essential in creating campaigns that resonate across the EMEA landscape. The ideal candidate will have a solid background in field or regional marketing within a SaaS environment, complemented by strong communication and project management skills. With a culture that values curiosity, empathy, and ownership, you’ll thrive in an environment that encourages innovation and teamwork. If you're ready to make an impact and grow your skills with a front-running software company, we can’t wait to meet you!

Frequently Asked Questions (FAQs) for Field Marketing Manager - EMEA Role at Recast Software
What are the key responsibilities of a Field Marketing Manager at Recast?

As a Field Marketing Manager - EMEA at Recast, you will be responsible for planning and executing third-party and first-party events, developing regional programs for lead generation, and collaborating with various teams to align marketing strategies with sales goals. You'll also monitor campaign effectiveness and optimize budget spend to ensure the success of marketing initiatives across the region.

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What qualifications should I have to apply for the Field Marketing Manager position at Recast?

To be considered for the Field Marketing Manager - EMEA role at Recast, candidates should have at least 5 years of experience in field or regional marketing, preferably in a fast-paced SaaS or tech environment. Proven project management skills, experience executing regional marketing programs, and proficiency in tools like Salesforce and Marketo are also required.

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How does Recast support professional growth for the Field Marketing Manager?

Recast encourages a culture of continuous learning and growth. As a Field Marketing Manager - EMEA, you will have opportunities to innovate within your role, collaborate with diverse teams, and contribute to impactful marketing strategies. The supportive environment fosters personal and professional development, allowing growth alongside the company.

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What is the company culture like at Recast for a Field Marketing Manager?

Recast embraces a people-first culture that emphasizes empathy, curiosity, and teamwork. As a Field Marketing Manager - EMEA, you'll be in an environment where every team member is valued and encouraged to contribute ideas, work collaboratively, and adapt to change—all while striving for shared success.

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What kind of travel will be required for the Field Marketing Manager role at Recast?

The Field Marketing Manager - EMEA position at Recast includes travel up to 50%. This travel may involve attending and managing events across various countries in the EMEA region to strengthen partnerships and execute marketing initiatives effectively.

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Common Interview Questions for Field Marketing Manager - EMEA
Can you describe your experience with executing marketing events in the EMEA region?

In answering this question, share specific examples of events you've managed, the strategies you employed, and the results achieved. Highlight your understanding of regional nuances and how you've tailored marketing efforts to fit cultural and market dynamics.

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How do you measure the effectiveness of marketing campaigns?

Discuss your approach to tracking key performance indicators, such as lead conversion rates, engagement levels, and ROI. Mention any tools you use for analytics and your experience in adjusting campaigns based on data insights.

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What strategies have you used in the past to enhance lead generation?

Share examples of innovative tactics you've implemented for lead generation, including digital marketing, account-based outreach, or event planning. Explain how these strategies successfully increased engagement and lead quality.

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How do you prioritize your tasks when managing multiple projects?

Outline your approach to project management, including any tools or methods you use (like Asana or Trello) to stay organized. Discuss how you balance urgency with strategic goals and adapt to changing deadlines.

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What do you consider when planning a marketing event?

Address the importance of goals, target audience, budget, logistics, and collaboration with partners or vendors. Share a past experience that showcases your meticulous planning process and how it led to event success.

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Can you explain your experience with digital marketing strategies?

In your response, highlight specific digital marketing techniques you've used, such as social media campaigns, email marketing, or content creation. Detail the results achieved and how they integrated with overall marketing goals.

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How do you foster collaboration with sales and product teams?

Explain your methods for maintaining open communication, facilitating feedback loops, and aligning marketing campaigns with sales objectives. Give examples of successful collaborations that resulted in heightened awareness or sales pipeline growth.

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What creative marketing ideas have you implemented in previous roles?

Share instances where you utilized creative thinking to address marketing challenges, develop unique campaigns, or engage audiences. Focus on innovation and how it positively impacted overall marketing efforts.

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How do you stay updated on industry trends that impact your marketing strategies?

Discuss your commitment to continuous learning—whether through reading industry publications, attending webinars, or networking with professionals. Emphasize how you incorporate new insights into your marketing plans.

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What motivates you in a field marketing role?

Provide insights into your personal motivations, such as driving results, collaborating with diverse teams, or shaping impactful marketing strategies. Tailor your answer to reflect the values and culture at Recast.

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Recast Software's mission is to be an integral part of how IT teams create highly secure and compliant environments, capable of handling technological change. We do this by integrating with existing IT infrastructure to provide deeper, more action...

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Full-time, hybrid
DATE POSTED
December 3, 2024

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