Senior Manager, Sports Marketing - job 1 of 2
Company Description
Reporting to the Director of Sports Marketing, the Senior Manager Sports Marketing Manager (SSMM) drives the development and leads the execution of the regional Sports Marketing initiatives. Through events and athletes, you will build local and regional brand affinity while aligning with Red Bull's relevant global and national strategies.
Job Description
ATHLETES AND INFLUENCERS
Establish a rich network of regional sports scenes to maintain awareness of the latest trends and scenes.
Identify locally relevant athletes' stories and help create opportunities to amplify their reach within the region and nationally.
Identify, develop, and build relationships with local athlete talent with the help of athlete marketing managers and the national athlete marketing team.
EVENT INITIATIVES & PROJECTS
Influence and contribute to the annual Region Sports Marketing Business Plan
Lead the project management and execution of local Red Bull Sports Marketing events.
Use knowledge of local sports scenes and sports landscape to inform the development of new event concepts.
Oversee regional Sports Marketing resources to maximize the impact of local events.
Support Athlete and Event Marketing Managers with accomplishing athlete projects and sport events.
GAMING
Work with Gaming team colleagues to identify regional opportunities to reach the gaming consumer and bring the brand to life through gaming events, players, and the community.
Build a network in the gaming communities to increase the relevance and frequency of touchpoints with gamers, following national strategies.
COLLABORATION & DISCOVERY
Lead and partner with Sales, Event Logistics, and Event and Athlete Marketing Managers to ensure quality planning of all Sports Marketing activities in the region.
Identify relevant branded and non-branded sports content and stories for our owned and shared media channels.
PEOPLE MANAGEMENT
Find and hire the right people to lead regional Sports Marketing projects.
Manage direct reports toward annual regional goals.
Promote a culture by focusing on individual, strengths-based development.
Identify and train employees for succession opportunities.
Provide direct and productive feedback to help maintain quality performance.
Create a culture that rewards effort and execution following Red Bull's values.
Qualifications
8+ years of experience in Marketing with a focus on sports, athletes, and consumers
An understanding of traditional and non-traditional brand marketing strategies
A history of thoughtful execution of creative ideas
Experience with identifying different sports trends and scenes on a regional and national level
Large budget management experience
Knowledge of marketing communications and storytelling with an emphasis on content
Must have a valid U.S. driver's license
Bachelor's degree or equivalent work experience
Must be fluent in English, additional language skills an advantage
Additional Information
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $115,280 to $172,920 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
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The Senior Manager of Sports Marketing at Red Bull in Atlanta, GA, is an exciting role for someone passionate about sports and brand engagement! In this position, you'll report to the Director of Sports Marketing, driving and executing regional initiatives that build brand loyalty through athletes, events, and community engagement. With your deep understanding of the local sports scene, you'll identify trending athletes and stories, developing partnerships that amplify their influence both regionally and nationally. You'll lead the execution of local Red Bull sports marketing events, manage resources, and collaborate with various teams to ensure these events resonate with the audience. If gaming is your thing, that's even better! You'll work with our gaming colleagues to create engaging experiences for gamers that align with our national strategy. As a people manager, you'll have the opportunity to hire and develop talent, fostering a culture that emphasizes individual strengths and career progression. This role requires a unique blend of creative thinking and strategic execution, with at least 8 years of marketing experience focusing on sports. To thrive at Red Bull, you should be innovative and ready to jump into the fast-paced world of sports marketing. A Bachelor's degree or equivalent experience, alongside strong communication skills, is a must—along with a valid U.S. driver's license. Ready for the challenge? Let's ignite some passion in the sports world together at Red Bull!
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Check out redbull.com/jobs to contact or comment and apply for job openings in Marketing, Media, Sales, Finance, Operations, Human Resources and IT. We are all unique with different strengths passions and goals take Red Bulls free www.wingfinder....
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