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Student Marketeer - University of Georgia

Company Description

As a Red Bull Student Marketeer, you are part of the most dynamic and empowered brand and product ambassador program in the world. Reporting to the local Field Marketing Specialist (FMS), you will learn Red Bull’s target group and are responsible for driving the brand image and product understanding on your campus and in the region. You will reach new consumers, excite university students, increase sales, and drive visibility of the Red Bull brand. This includes direct contact with consumers and customers, inviting product trials, and working at Red Bull events to ensure an unforgettable brand experience for consumers. Student Marketeers value flexibility over a 9 to 5 job and love to work in a creative and inclusive working atmosphere.

Job Description

BE A BRAND & PRODUCT AMBASSADOR

Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.

Build and execute a tailored and innovative campus plan that engages students and brings the brand to life at your university.

Create a strong network on and around your campus, establishing and maintaining relationships with key local individuals.

Identify local collegiate content creators in relevant Red Bull scenes and work with your FMS to bring them into the World of Red Bull. 

Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time - answering any questions and concerns from consumers.

Work at Red Bull events, collegiate activations, and supported events to help ensure an unforgettable brand experience for consumers.

Build awareness and encourage participation in the World of Red Bull, including collegiate events and activations.

Increase brand engagement on your Social Media handles through authentic content.

BE A SALES EXPERT

 Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets, on your campus and in your region.

Collaborate with sales to open new distribution points for Red Bull within your university campus and beyond.

Leverage relevant assets from the world of Red Bull in order to keep us top of mind in sales accounts.

Ensure perfect execution of defined store standards.

EXECUTIONAL EXCELLENCE

Deliver executional excellence and show love for the details in all areas of your role.

Share ideas and collaborate with your team through regular face-to-face and online interaction.

Plan & report your activities in the dedicated online platform in a timely manner and with accuracy.

Contribute to business development by providing local insights, trends and overall opportunities.

Qualifications

Must be at least 18 years of age

Must have a valid US driver’s license

University or college enrollment required

Must be fluent in English, additional languages an advantage

Able to work flexible part-time hours, including some evenings and weekends for a minimum of 15 hours per week

Immersed in student life with an understanding of the collegiate landscape and local city, including behind-the-scenes activities & hot-spots

Connected with a diverse range of influential groups and individuals on campus

Affinity for project management, working 'behind the scenes’, and winning sales

A team player, willing to represent Red Bull with branded outfits and onboard the Red Bull Mini

Additional Information

The hourly rate for this position is $15.00/ hour. The hourly rate is subject to change and may be modified.

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.

Average salary estimate

$31200 / YEARLY (est.)
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$31200K
$31200K

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What You Should Know About Student Marketeer - University of Georgia, Red Bull

If you're looking to jumpstart your career while still enjoying the vibrant and exciting student life, then becoming a Student Marketeer with Red Bull at the University of Georgia might be just the opportunity for you! In this role, you'll act as a brand and product ambassador, engaging your campus community and crafting innovative strategies to amplify the Red Bull brand. Reporting to the local Field Marketing Specialist, you'll dive into understanding Red Bull's target audience, creating impactful connections with students, and driving product awareness through exciting activations and sampling events. You'll get your creative juices flowing while building a tailored campus plan, connecting with local content creators, and fostering relationships that bring Red Bull to life on and around campus. This isn't just about selling a drink; it's about creating unforgettable experiences and elevating the brand in the hearts of your peers. Your role also includes collaborating with local sales account managers to ensure Red Bull is present in all the right places. Plus, with the flexibility of working part-time hours and the potential to be an integral part of the Red Bull community, you'll find this role blends work and fun seamlessly! So, if you’re ready to live and breathe the Red Bull spirit, and you're at least 18 years old with a valid US driver’s license, come join us and make some waves on campus!

Frequently Asked Questions (FAQs) for Student Marketeer - University of Georgia Role at Red Bull
What are the responsibilities of a Student Marketeer at Red Bull in the University of Georgia?

As a Student Marketeer at the University of Georgia for Red Bull, your responsibilities involve being a brand ambassador and implementing campus-specific marketing strategies. You'll engage with students, organize sampling events, work closely with local sales account managers to promote the brand, and create an engaging social media presence. Your goal is to create connections, drive brand awareness, and ensure Red Bull is a staple on campus and in the community.

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What qualifications do I need to be a Student Marketeer for Red Bull at the University of Georgia?

To qualify for the Student Marketeer position at Red Bull in the University of Georgia, candidates must be at least 18 years old, possess a valid US driver's license, and be currently enrolled in university or college. Additionally, it's important to have an understanding of the collegiate landscape and strong connections with campus communities. Being passionate about project management and working flexible hours are also key attributes for success in this role.

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How can a Student Marketeer increase brand engagement on campus for Red Bull at the University of Georgia?

As a Student Marketeer at Red Bull in the University of Georgia, you can increase brand engagement by creating authentic and engaging social media content that resonates with your peers. Organizing events, samplings, and activations that connect with student interests, alongside forming partnerships with local influencers, will also help to elevate the Red Bull brand on campus.

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What type of flexible hours can a Student Marketeer at the University of Georgia expect?

Student Marketeers at Red Bull in the University of Georgia should expect flexible part-time working hours that typically require a minimum commitment of around 15 hours per week. These hours may include evenings and weekends, allowing you to balance your academic responsibilities while actively promoting the Red Bull brand in your community.

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What is the hourly pay for a Student Marketeer at Red Bull at the University of Georgia?

The hourly rate for a Student Marketeer at Red Bull in the University of Georgia is $15.00. While this rate is subject to change, the role not only offers competitive pay but also provides invaluable experience in the marketing field that will benefit your career.

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Common Interview Questions for Student Marketeer - University of Georgia
How would you represent Red Bull’s brand personality on campus?

When answering this question, think creatively about how you would embody the energetic and adventurous spirit of Red Bull in your daily interactions. Discuss specific strategies you would use to engage with students and create a community around the brand.

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Can you give an example of how you would plan a campus event for Red Bull?

To effectively answer this question, outline a step-by-step plan, including identifying the target audience, selecting a suitable location, and planning activities that promote an immersive Red Bull experience to engage attendees and create buzz.

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What strategies would you use to increase product trials among students?

Discuss your approach to product sampling, such as organizing events, collaborating with student influencers, and leveraging social media to create buzz and excitement around trying Red Bull. Highlight the importance of strategic timing and location.

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How do you stay connected with campus influencers and student groups?

Highlight your networking skills by mentioning ways you would reach out and collaborate with campus influencers. Discuss attending events, utilizing social media platforms, and maintaining open communication to create lasting partnerships that benefit brand visibility.

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What challenges do you foresee in this role and how would you overcome them?

Identify potential challenges such as competition from other brands or limited budgets, and discuss proactive measures you would take to address them. This could include innovative marketing strategies or seeking collaboration opportunities.

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How do you prioritize your tasks while juggling school and your responsibilities as a Student Marketeer?

Provide insight into your time management skills. Discuss using planners or digital tools to balance your academic workload and marketing responsibilities, ensuring you meet deadlines and attend key events.

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What makes you passionate about working with Red Bull?

Share your enthusiasm for the brand and its values. Discuss your personal experiences with Red Bull and how they align with your own interests, emphasizing any relevant experiences that showcase your dedication and compatibility with the brand.

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How would you engage your peers effectively using social media?

Describe your experience with social media marketing, outlining strategies you would implement to create relatable content that resonates with students. Mention your familiarity with different platforms and engaging formats like stories or polls.

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Can you describe a time when you worked on a team project?

Provide an example that highlights your teamwork and collaboration skills. Discuss the project, your role, and how you contributed to achieving a shared goal, reflecting on lessons learned from the experience.

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Why do you think brand visibility is essential on campus?

Discuss the competitive nature of campus marketing and how increasing brand visibility can directly influence student preferences and purchasing behavior. Emphasize the role of strong community ties and engaging experiences in establishing long-term brand loyalty.

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Check out redbull.com/jobs to contact or comment and apply for job openings in Marketing, Media, Sales, Finance, Operations, Human Resources and IT. We are all unique with different strengths passions and goals take Red Bulls free www.wingfinder....

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Part-time, part-time
DATE POSTED
April 20, 2025

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